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    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

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    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

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    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

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    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

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    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

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    PAP Boss to Niger Delta Youths, Stay Away from the Protest

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    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

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    Emerging Memory and Storage Technology Market Analysis Report 2025-2034 | AI and HPC Boom Fuels Surging Demand for Fast, Low-Power Memory Devices – Yahoo Finance

    How AI and HPC Are Driving Explosive Growth in Fast, Low-Power Memory Technologies Through 2034

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    • Nintendo Switch
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X Adds Khloe Kardashian to its Original Video Creator Slate

June 21, 2024
in Entertainment
X Adds Khloe Kardashian to its Original Video Creator Slate
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X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal.

No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform.

I’m so excited to share that I’m launching my first video podcast series this fall! This is something I’ve wanted to do for a long time, and I can’t wait. We have a lot to talk about ???? more to come soon! ???? https://t.co/L0GZfoUwJM

— Khloé (@khloekardashian) June 20, 2024

As per X:

“Khloé will star in and produce this refreshing new series, as one of the world’s most famous personalities blends her boundary-pushing sense of humor with her signature relatability to tackle dilemmas ranging from the everyday to the ever absurd.”

Sounds great, I guess.

X is touting the new show as part of its new “Originals on X” slate of programming, which will “center on premium, talent-driven concepts” that will initially be available only in the app.

Though for all of its noise about becoming a “video first” platform, and its increasing focus on video as a means to drive more engagement, I’m not sure that its current programming is going to be breaking any viewership records anytime soon.

Thus far, X has signed exclusive content deals with:

Paris Hilton, on a yet-to-be-announced project
Tucker Carlson, whose interviews are regularly generating millions of views in the app
Don Lemon, who’s X show was canceled after he interviewed Elon Musk
Tulsi Gabbard, who’s developing a series of documentary-style programs focused on U.S. politics
Jim Rome, who’s popular show “The Jungle” is now airing in the app
WWE, which is airing a weekly “WWE Speed” show in the app
The Big 3 league of retired NBA players is airing weekly games in the app
Rap battle show Verzuz is also set to make a comeback on X

Yeah, a lot of these seem like fairly niche programs, that are unlikely to hold wide appeal. But then again, sign-up enough of these smaller audience shows, and that will eventually become a big, cumulative audience. Right?

I don’t know, I don’t see these being big attractions for ad partners, and I don’t see how these are elevating X’s video product in any significant way.

It’s also interesting to note this approach in contrast to past Twitter video initiatives, which included signing exclusive contracts with the MLB, NFL, and NBA to air games directly in the app.

Even those didn’t work out, so it’s hard to see why these less popular offerings are going to drive a new “video first” era for the app.

But X is certain that this is the way forward, and that celebrity-led shows are going to bring a broader audience to the app, which, in turn, will enable greater opportunities for all creators.

We’ll find out, but it seems like X still has a way to go in securing a truly valuable video content slate.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SocialmediaToday – https://www.socialmediatoday.com/news/x-formerly-twitter-adds-khloe-kardashian-to-its-original-programming/719467/

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