* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, October 18, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Bella Thorne Shows Off Her Toned Abs in Crop Top – Yahoo

    Bella Thorne Shows Off Her Toned Abs in a Chic Crop Top

    Bricktown continues to thrive as OKC’s entertainment district – OKC VeloCity

    Bricktown Shines as Oklahoma City’s Premier Entertainment Hotspot

    This Haunting ‘60s Country Song Is Even More Tragic Than You Remember – Yahoo

    This Haunting ’60s Country Song Will Break Your Heart All Over Again

    Arts/Entertainment: ‘Wait Until Dark’ brings spooky season center stage – Times Herald Online

    Wait Until Dark’ Delivers Chilling Thrills Perfect for the Spooky Season

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    DLG−Agrifuture Concept Winners 2025 announced – Visionary Ideas in agricultural technology recognized – TheNewsMarket

    Meet the Visionary Innovators Revolutionizing Agricultural Technology in 2025

    Spanning the Gulf: Global Defence Technology 155 – Army Technology

    Spanning the Gulf: Exploring Cutting-Edge Global Defence Technology

    A Nobel Prize for explaining when technology leads to growth – NPR

    Nobel Prize Awarded for Unraveling How Technology Drives Economic Growth

    Erie Canal’s 200th anniversary: How a technological marvel for trade changed the environment forever – The Conversation

    Erie Canal’s 200th Anniversary: How a Trade Marvel Transformed the Environment Forever

    Day 5 of Gains Streak for Solidion Technology Stock with 475% Return (vs. -20% YTD) [10/14/2025] – Trefis

    Solidion Technology Stock Rockets for 5th Consecutive Day, Soaring an Astonishing 475% Year-to-Date

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Elmira’s New Entertainment Venue ‘Centertown Social’ Adding its Final Touches – WENY News

    Bella Thorne Shows Off Her Toned Abs in Crop Top – Yahoo

    Bella Thorne Shows Off Her Toned Abs in a Chic Crop Top

    Bricktown continues to thrive as OKC’s entertainment district – OKC VeloCity

    Bricktown Shines as Oklahoma City’s Premier Entertainment Hotspot

    This Haunting ‘60s Country Song Is Even More Tragic Than You Remember – Yahoo

    This Haunting ’60s Country Song Will Break Your Heart All Over Again

    Arts/Entertainment: ‘Wait Until Dark’ brings spooky season center stage – Times Herald Online

    Wait Until Dark’ Delivers Chilling Thrills Perfect for the Spooky Season

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

    DLG−Agrifuture Concept Winners 2025 announced – Visionary Ideas in agricultural technology recognized – TheNewsMarket

    Meet the Visionary Innovators Revolutionizing Agricultural Technology in 2025

    Spanning the Gulf: Global Defence Technology 155 – Army Technology

    Spanning the Gulf: Exploring Cutting-Edge Global Defence Technology

    A Nobel Prize for explaining when technology leads to growth – NPR

    Nobel Prize Awarded for Unraveling How Technology Drives Economic Growth

    Erie Canal’s 200th anniversary: How a technological marvel for trade changed the environment forever – The Conversation

    Erie Canal’s 200th Anniversary: How a Trade Marvel Transformed the Environment Forever

    Day 5 of Gains Streak for Solidion Technology Stock with 475% Return (vs. -20% YTD) [10/14/2025] – Trefis

    Solidion Technology Stock Rockets for 5th Consecutive Day, Soaring an Astonishing 475% Year-to-Date

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

X Considers New Initiatives To Attract More SMBs

December 6, 2023
in Entertainment
X Considers New Initiatives To Attract More SMBs
Share on FacebookShare on Twitter

So, after dismissing big advertiser concerns, X is reportedly now shifting its focus to smaller brands, and winning over many more niche businesses and promotions, as it looks to get its revenue goals back on track.

Which is a lofty ambition, considering that X’s top 50 advertisers alone spend close to $1 billion per year on in-app promotions, and X is currently on track to bring in less than $2 billion for the full year.

So it’s got a fairly big gap to cover, but if the big players are staying away, it also has little choice.

Part of X’s revised SMB plan looks set to be a new, lower-priced tier of its Verification for Organizations package, which currently costs $1,000 per month.

As you can see in this post from X News Daily, X is developing an alternative, lower spec “Basic” version of the offering, which would come with fewer features, but would still give brands a gold checkmark, priority support, Premium memberships (and blue checks) for staff profiles, and access to features like job listings.

It may also, seemingly, come with ad credits of an as-yet-to-be-determined value, which X will be hoping will encourage more brands to start paying to use its service.

Subscriptions are obviously what X is really pushing brands towards, in the hopes of reducing its reliance on ad dollars, and bringing in more direct income to fund the business. Thus far, X has struggled to get users to pay for the app, with fewer than 1% of X users signed up to X Premium, but maybe, with the promise of increased reach, and ad credits, more brands will consider this pathway.

Though I’m not sure that X’s leadership are really selling the potential value of the app as they seem to think.

X CEO Linda Yaccarino, who’s been tasked with maximizing the app’s revenue opportunities, amplified this post yesterday, which the user claims to highlight just how much reach X can provide to brands for their promotions.

But that’s not exactly what this example demonstrates.

First off, X now counts impressions as ‘views’, so if a post shows up in someone’s timeline, that’s counted as a view, whether it was fully in-view or not, and whether they actually engaged with it or not.

So X’s ‘view’ stat is not actually reflective of video views as they’re measured in other apps. And that discrepancy is clearly demonstrated here, because it’s an embedded YouTube clip, so any views on X of that clip would also be included in the full YouTube view count. Which, at the time of posting, was 6.7 million views, versus 36 million post views on X.

The example highlights just how misleading X’s view data can be.

It’s also not a great example of X’s algorithmic targeting, in showing users what they’re likely to be interested in.

According to these stats, X put this Grand Theft Auto promo in front of 36 million people, and less than 6.7 million people, in total, had engaged with it at the posting time.

And the amount of users who viewed it on X would only be a fraction of this total.

If 6.7 million was the total YouTube viewership at the time, incorporating direct views, as well as referrals from every other embedded source, X would at best have driven, say, 2 million of these.

So out of the 36 million people that X showed this post to, only 2 million or so of them actually watched it, a 6% engagement rate. That seems like not a great endorsement of its contextual matching, and its capacity to connect users with personally relevant content.

It’s another example of the unorthodox approach that X is taking to maximizing its revenue intake, which either reflects a lack of understanding of web metrics, or a lack of respect for potential ad partners.

But then again, maybe that’ll work with smaller brands. Big brands understand these metrics all too well, and won’t be fooled by topline stats, which seem to represent something that they actually don’t. Maybe, this is X’s pitch, in using broad-reaching examples of vague metrics, in the hopes of wowing SMBs who don’t have as good a grasp of the complexities of such data points.

Either way, this is seemingly X’s new focus, which it’ll be hoping to use as a lure to win back more ad spend.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SocialmediaToday – https://www.socialmediatoday.com/news/x-considers-new-initiatives-attract-more-smbs/701637/

Tags: ConsidersentertainmentInitiatives
Previous Post

Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions

Next Post

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Ball State Alumnus Alex Call on Dodgers Team Heading to World Series – Ball State University Athletics

Ball State Alumnus Alex Call Shares Excitement as Dodgers Head to the World Series

October 18, 2025
Javier Milei’s economic policy in Argentina – GIS Reports

Javier Milei’s Bold Plan to Transform Argentina’s Economy

October 18, 2025
CT Culture Corner: Robert Redford films to watch – CT Insider

CT Culture Corner: Robert Redford films to watch – CT Insider

October 18, 2025
A Look Behind Routine Checkups with Our Animal Health Team – New England Aquarium

Discover What Happens During Routine Checkups with Our Animal Health Team

October 18, 2025
Trump officials quietly discussing Kim Jong Un meeting during upcoming Asia trip – CNN

Trump Officials Secretly Plot Potential Meeting with Kim Jong Un During Upcoming Asia Trip

October 18, 2025

Harnessing the Full Potential of Large-Scale Diversification Dynamics

October 18, 2025
Georgia Southern to offer new Ph.D. in biomedical sciences – Statesboro Herald

Georgia Southern Unveils Groundbreaking New Ph.D. Program in Biomedical Sciences

October 18, 2025

Millburn Dominates Science Park in Exciting ECT Prelims Girls Soccer Clash

October 18, 2025
Cheetos Expected to Expand Flamin’ Hot Lineup With ‘Heavenly’ New Addition – Yahoo

Cheetos Expected to Expand Flamin’ Hot Lineup With ‘Heavenly’ New Addition – Yahoo

October 18, 2025
Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

Guide to Proteomics Project Planning: Sample Preparation Strategies – Technology Networks

October 18, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (873)
  • Economy (895)
  • Entertainment (21,767)
  • General (17,663)
  • Health (9,936)
  • Lifestyle (907)
  • News (22,149)
  • People (895)
  • Politics (905)
  • Science (16,105)
  • Sports (21,394)
  • Technology (15,874)
  • World (878)

Recent News

Ball State Alumnus Alex Call on Dodgers Team Heading to World Series – Ball State University Athletics

Ball State Alumnus Alex Call Shares Excitement as Dodgers Head to the World Series

October 18, 2025
Javier Milei’s economic policy in Argentina – GIS Reports

Javier Milei’s Bold Plan to Transform Argentina’s Economy

October 18, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version