* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, August 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Themed Entertainment Design – Purdue Polytechnic

    Innovative Themed Entertainment Design: Creating Immersive Experiences

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    LMI Expands Technology Org, Appoints New Leaders – GovCon Wire

    LMI Expands Technology Team with Dynamic New Leadership Appointments

    Midland Innovation and Technology Charter School closing down – CBS News

    Midland Innovation and Technology Charter School Closes Permanently

    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Nasdaq-listed Verb Technology to build $558 million TON treasury, rebrand as TON Strategy Co. – The Block

    Nasdaq-Listed Verb Technology to Build $558 Million TON Treasury and Rebrand as TON Strategy Co

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    Credo Technology: Wiring The AI Revolution (NASDAQ:CRDO) – Seeking Alpha

    Credo Technology: Driving the Next Wave of AI Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Themed Entertainment Design – Purdue Polytechnic

    Innovative Themed Entertainment Design: Creating Immersive Experiences

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    LMI Expands Technology Org, Appoints New Leaders – GovCon Wire

    LMI Expands Technology Team with Dynamic New Leadership Appointments

    Midland Innovation and Technology Charter School closing down – CBS News

    Midland Innovation and Technology Charter School Closes Permanently

    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Nasdaq-listed Verb Technology to build $558 million TON treasury, rebrand as TON Strategy Co. – The Block

    Nasdaq-Listed Verb Technology to Build $558 Million TON Treasury and Rebrand as TON Strategy Co

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    How Tech Firms Like Google and Meta Are Embracing the Military – The New York Times

    Credo Technology: Wiring The AI Revolution (NASDAQ:CRDO) – Seeking Alpha

    Credo Technology: Driving the Next Wave of AI Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

X Considers New Initiatives To Attract More SMBs

December 6, 2023
in Entertainment
X Considers New Initiatives To Attract More SMBs
Share on FacebookShare on Twitter

So, after dismissing big advertiser concerns, X is reportedly now shifting its focus to smaller brands, and winning over many more niche businesses and promotions, as it looks to get its revenue goals back on track.

Which is a lofty ambition, considering that X’s top 50 advertisers alone spend close to $1 billion per year on in-app promotions, and X is currently on track to bring in less than $2 billion for the full year.

So it’s got a fairly big gap to cover, but if the big players are staying away, it also has little choice.

Part of X’s revised SMB plan looks set to be a new, lower-priced tier of its Verification for Organizations package, which currently costs $1,000 per month.

As you can see in this post from X News Daily, X is developing an alternative, lower spec “Basic” version of the offering, which would come with fewer features, but would still give brands a gold checkmark, priority support, Premium memberships (and blue checks) for staff profiles, and access to features like job listings.

It may also, seemingly, come with ad credits of an as-yet-to-be-determined value, which X will be hoping will encourage more brands to start paying to use its service.

Subscriptions are obviously what X is really pushing brands towards, in the hopes of reducing its reliance on ad dollars, and bringing in more direct income to fund the business. Thus far, X has struggled to get users to pay for the app, with fewer than 1% of X users signed up to X Premium, but maybe, with the promise of increased reach, and ad credits, more brands will consider this pathway.

Though I’m not sure that X’s leadership are really selling the potential value of the app as they seem to think.

X CEO Linda Yaccarino, who’s been tasked with maximizing the app’s revenue opportunities, amplified this post yesterday, which the user claims to highlight just how much reach X can provide to brands for their promotions.

But that’s not exactly what this example demonstrates.

First off, X now counts impressions as ‘views’, so if a post shows up in someone’s timeline, that’s counted as a view, whether it was fully in-view or not, and whether they actually engaged with it or not.

So X’s ‘view’ stat is not actually reflective of video views as they’re measured in other apps. And that discrepancy is clearly demonstrated here, because it’s an embedded YouTube clip, so any views on X of that clip would also be included in the full YouTube view count. Which, at the time of posting, was 6.7 million views, versus 36 million post views on X.

The example highlights just how misleading X’s view data can be.

It’s also not a great example of X’s algorithmic targeting, in showing users what they’re likely to be interested in.

According to these stats, X put this Grand Theft Auto promo in front of 36 million people, and less than 6.7 million people, in total, had engaged with it at the posting time.

And the amount of users who viewed it on X would only be a fraction of this total.

If 6.7 million was the total YouTube viewership at the time, incorporating direct views, as well as referrals from every other embedded source, X would at best have driven, say, 2 million of these.

So out of the 36 million people that X showed this post to, only 2 million or so of them actually watched it, a 6% engagement rate. That seems like not a great endorsement of its contextual matching, and its capacity to connect users with personally relevant content.

It’s another example of the unorthodox approach that X is taking to maximizing its revenue intake, which either reflects a lack of understanding of web metrics, or a lack of respect for potential ad partners.

But then again, maybe that’ll work with smaller brands. Big brands understand these metrics all too well, and won’t be fooled by topline stats, which seem to represent something that they actually don’t. Maybe, this is X’s pitch, in using broad-reaching examples of vague metrics, in the hopes of wowing SMBs who don’t have as good a grasp of the complexities of such data points.

Either way, this is seemingly X’s new focus, which it’ll be hoping to use as a lure to win back more ad spend.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SocialmediaToday – https://www.socialmediatoday.com/news/x-considers-new-initiatives-attract-more-smbs/701637/

Tags: ConsidersentertainmentInitiatives
Previous Post

Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions

Next Post

The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands

Ecology cleaning up diesel oil spill in Padden Creek – Cascadia Daily News

Ecology Teams Rush to Contain Diesel Spill Endangering Padden Creek

August 6, 2025
Prehistoric Air Has Been Reconstructed From Dinosaur Teeth in an Amazing First – ScienceAlert

Scientists Achieve Incredible Breakthrough by Recreating Prehistoric Atmosphere Using Dinosaur Teeth

August 6, 2025
Commentary: Ending LGBTQ+ health research will leave science in the dark – The Spokesman-Review

The Critical Importance of Continuing LGBTQ+ Health Research for Scientific Progress

August 6, 2025
DeAndre Jordan enjoys Japanese lifestyle, goes viral with comedian Kazuhisa Uekusa amid NBA retirement bu – Times of India

DeAndre Jordan Embraces Japanese Lifestyle and Goes Viral with Comedian Kazuhisa Uekusa Amid NBA Retirement

August 6, 2025
LMI Expands Technology Org, Appoints New Leaders – GovCon Wire

LMI Expands Technology Team with Dynamic New Leadership Appointments

August 6, 2025
Rams QB Matthew Stafford dealing with aggravated disc in back, expected to be ready for Week 1 – Yahoo Sports

Rams QB Matthew Stafford dealing with aggravated disc in back, expected to be ready for Week 1 – Yahoo Sports

August 6, 2025
Inside Mecca’s Flagship in Melbourne, the World’s Biggest Beauty Store [PHOTOS] – WWD

Explore Mecca’s Melbourne Flagship: The World’s Largest Beauty Store Unveiled [PHOTOS]

August 6, 2025
Themed Entertainment Design – Purdue Polytechnic

Innovative Themed Entertainment Design: Creating Immersive Experiences

August 6, 2025
Childhood verbal abuse has lasting mental health effects similar to physical abuse – News-Medical

Childhood Verbal Abuse Leaves Deep Mental Health Scars on Par with Physical Abuse

August 6, 2025
Trump administration cannot reallocate billions meant for disaster mitigation, federal judge rules – PBS

Federal Judge Halts Trump Administration’s Plan to Redirect Billions Meant for Disaster Mitigation

August 6, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (757)
  • Economy (781)
  • Entertainment (21,659)
  • General (16,318)
  • Health (9,819)
  • Lifestyle (790)
  • News (22,149)
  • People (781)
  • Politics (791)
  • Science (15,995)
  • Sports (21,277)
  • Technology (15,760)
  • World (763)

Recent News

Ecology cleaning up diesel oil spill in Padden Creek – Cascadia Daily News

Ecology Teams Rush to Contain Diesel Spill Endangering Padden Creek

August 6, 2025
Prehistoric Air Has Been Reconstructed From Dinosaur Teeth in an Amazing First – ScienceAlert

Scientists Achieve Incredible Breakthrough by Recreating Prehistoric Atmosphere Using Dinosaur Teeth

August 6, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version