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Fall is here and that means the holidays are coming in faster than you think. Many retailers are starting to offer holiday deals, including Amazon with its Prime Big Deal Days, which started today, October 10, and runs through midnight P.T. tomorrow, Wednesday, October 11. Here are some of the best Amazon Prime Day deals of 2023 we’re seeing right now (as well as price drops from big-name competitors like Best Buy, Walmart, Zappos, and Nordstrom).
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Fitness and outdoors dealsWellness dealsTech dealsApple dealsHeadphone dealsSmartwatch dealsKitchen dealsVitamix dealsHome dealsDyson dealsMattress and bedding dealsSex toy dealsClothing dealsSneaker dealsBeauty and skin care dealsBest Buy dealsNordstrom dealsWalmart dealsREI dealsZappos dealsLululemon dealsSephora deals
What are the best Prime Day deals right now?
This is one of the hands-down greatest times to save, especially as Amazon discounts its own suite of products, and as competitors race to keep up (or beat) the discounts. That said…Prime Day is pure mayhem. There are easy-to-miss “Lightning Deals” starting and stopping at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) through tomorrow, so be sure to bookmark it. Here’s a peek at our top five favorite deals of the moment, followed by all the rest (and some of the best Prime Day competitor deals).
Vitamix 5200 Blender: originally $550; now $300—45% offLifestraw Water Filter: originally $20; now $10—50% offiRobot Roomba 694: originally $275; now $199—27%offApple Airpods Pro: originally $249; now $189—24% offKindle Paperwhite: originally $140; now $95—32% offCasper Sleep Element Pro Mattress (Queen Size): originally $595; now $446—25% offOral-B iO Series 9 Electric Toothbrush: originally $300; now $228—24% off
Best Prime Day fitness and outdoors deals
Amazon’s giant sale is a wise time to splurge (or save, really) on a pricier piece of home gym equipment like an elliptical, or a space-saving SELF Home Fitness Award–winning adjustable kettlebell. While you’re at it, why not scoop up some workout, recovery, and hiking accessories like a grippy yoga mat, a set of dumbbells, or a SELF Outdoor Award–winning Lifestraw, which filters water wherever you are?
Bowflex SelectTech 840 Kettlebell
LifeStraw Personal Water Filter
Osprey Skimmer 28 Hiking Hydration Backpack
Urevo Under Desk Treadmill
Echelon EX5-S Smart Connect Fitness Bike
ProForm Pro 2000 Treadmill
Nordictrack iSelect Adjustable Dumbbells (50-lb.)
Schwinn Fitness 470 Elliptical
TRX Training Weighted Jump Rope
Read more: Best Prime Day Fitness Deals
Best Prime Day wellness deals
For Prime Day, there are plenty of savings on soothing, health-minded products, such as: our favorite electric toothbrush (which tells you when you’re brushing too hard!), a massager like a Theragun or our SELF Fave neck massager, or a SELF Fave Tushy bidet that has a hot-water hook-up for the chilly days ahead.
Theragun Prime Electric Handheld Massage Gun
Oral-B iO Series 9 Electric Toothbrush
Nekteck Shiatsu Neck and Back Massager with Soothing Heat
Hydro Flask Wide Mouth with Straw Lid
Zimasilk 100% Mulberry Silk Pillowcase
Renpho Active Deep Tissue Massage Gun
Renpho Foot Massager Machine with Heat
Read more: Best Prime Day Wellness Deals
Best Prime Day tech deals
You can’t have a giant cyber sale sans electronics like TVs, laptops, and smart speakers. We’re seeing some exciting markdowns, including on our SELF Fave Kindle Paperwhite e-reader (which is pretty much never on sale outside of Prime Day or Black Friday); 31% off the JBL Flip 6 speaker which is waterproof for all your outdoor activities; and 40% off a device that speeds up your Wi-Fi.
JBL Flip 6 Waterproof Bluetooth Speaker
Ember Temperature Control Smart Mug 2
Ring Video Doorbell Wired
Anker Magnetic Battery with Stand
Amazon Eero Pro 6 Mesh Wi-Fi System
Read more: Best Tech Gifts
Best Prime Day Apple deals
If you’re shopping for a hard-to-please person, you can’t go wrong with something from Apple (unless they’ve sworn to allegiance to Android, anyway). We’re seeing some impressive discounts on the company’s multitude of products, including 25% off a lightweight iPad, Apple AirPods, and the SELF Home Fitness Award–winning Apple Watch Series 8.
Apple AirPods Pro (2nd Gen.)
Apple AirPods Max Wireless Over-Ear Headphones
Apple
Apple Watch Series 8
Watch
Apple 10.2-inch iPad (9th Gen., 64GB)
Apple
Apple 2020 MacBook Air Laptop M1 Chip (13-in.)
Apple Watch SE (2nd Gen.)
Best Prime Day headphone deals
Work from home and could use a pair of noise-canceling headphones to block out the chaos of kids, neighbors, or construction? Love listening to podcasts while you run? You’ll find nice markdowns now on best-selling headphones and sweat-resistant earbuds from brands like Bose, Beats, Sony, and Beats.
Bose Headphones 700 Noise Cancelling Wireless Headphones
Sony WH-1000XM4 Noise Canceling Wireless Headphones
Beats Powerbeats Pro Wireless Earbuds
Read more: Best Workout Headphones
Best Prime Day smartwatch deals
If you’re trying to get on board the fitness-tracker train (or want to give a different type a try), save now on some of the most popular of smartwatch brands, including Fitbit, Samsung, and Garmin.
Garmin Vivoactive 4S Smartwatch
Fitbit Sense Advanced Smartwatch
Fitbit Versa 2 Health & Fitness Smartwatch
Read more: Best Smartwatches; Best Fitness Trackers
Best Prime Day kitchen deals
In the market for a kitchen tool that’ll make cooking a bit easier (or upgrade your meals overall)? You’ll be hard-pressed to find better discounts than on Prime Day on best-selling Ninja air fryers, Nespresso Vertuo coffee makers, Sodastreams, Brita water filters, Instant Pot pressure cookers, and more.
Ninja AF150AMZ Air Fryer XL (5.5-qt.)
Nespresso Vertuo Next Coffee and Espresso Machine by Breville
Meater+ Wireless Smart Meat Thermometer
Kitchenaid Artisan Mini Plus Tilt-Head Stand Mixer (3.5-qt.)
Anova Sous Vide Precision Cooker
GE Profile Opal 2.0 Nugget Ice Maker
Instant Pot Duo 7-in-1 Electric Pressure Cooker (3 qt.)
Brita Large Water Filter Pitcher
KitchenAid Fresh Prep Slicer/Shredder
Ninja Foodi 12-in-1 Deluxe XL Pressure Cooker & Air Fryer (8-qt.)
Lodge Enameled Cast Iron Dutch Oven with Lid (6-qt.)
SodaStream E-Terra Sparkling Water Maker Bundle
Read more: Best Prime Day Kitchen Deals
Best Prime Day Vitamix deals
The Vitamix is hailed by chefs and shoppers alike for how it makes short work of so much more than just smoothies (though it’s impressive for that, too). This indispensable, hardworking tool can whip up soups and dips (and sometimes even heat them) and act as a food processor. There are many of these popular blenders on sale for Prime Day, including the beloved Explorian and 5200 models.
Vitamix 5200 Professional-Grade Blender (64 oz.)
Vitamix E310 Explorian Blender
Vitamix Explorian Blender
Vitamix A3300 Ascent Series Smart Blender (64-oz.)
Best Prime Day home deals
There’s a good chance you’ll be spending more time at home in the coming months—so why not upgrade some of your appliances? To make your life a little easier, grab a 35%-off iRobot Roomba that you can program to vacuum your floors or a discounted purifier to help clean your air.
iRobot Roomba 694 Robot Vacuum
Levoit Core 400S Air Purifier
Black + Decker Dustbuster Vacuum
Shark IX141 Pet Cordless Stick Vacuum
Best Prime Day Dyson deals
If you’re like us, you’ve wished for a Dyson for years, whether it’s one of the company’s state-of-the-art cordless vacuums, sleek purifiers that look more like decor than cleaning devices, or a trendy hair tool like the Supersonic or SELF Fave Airwrap. The rub is that Dysons are far from easy on the wallet, which is why might want to check out the up-to-40%-off price drops from Amazon (including on our SELF Fave V8 and V12 Detect vacuums).
Dyson V8 Cordless Vacuum Cleaner
Dyson Purifier Cool Formaldehyde TP09 purifying fan
Dyson V11 Plus Cordless Vacuum Cleaner
Dyson V12 Detect Slim Vacuum
Dyson Supersonic Hair Dryer
Best Prime Day mattress and bedding deals
Another place you may find yourself loathe to leave come cold weather is your bed—and for a place where you spend so much of your life anyway, why wouldn’t you want to ensure that it’s as inviting as possible? There are many great Prime Day mattress deals for all types of sleepers, including cooling options for hot sleepers and medium-firm miracles for side and back sleepers, like the SELF Certified Casper Sleep Element. The sales event also offers sales on beautiful, breathable sheet sets, mattress toppers, pillows for aching necks, and more.
Casper Sleep Element Pro Mattress (Queen Size)
Tuft & Needle Mint Mattress (Queen Size)
Casper Sleep Original Pillow (Standard Size)
Coop Home Goods Premium Adjustable Loft Pillow (Queen Size)
Utopia Bedding Brushed Microfiber Sheets Set (Queen Size)
Read more: Best Mattresses
Best Prime Day sex toy deals
Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a strap-on.
Womanizer Starlet USB Rechargeable Clitoral Stimulator
Lelo Tor 2 Intimate Vibrating Cock Ring
Shibari Mini Halo Vibrator
Read more: Best Prime Day Sex Toy Deals
Best Prime Day clothing deals
Load up on layers, loungewear, and activewear while the Prime Day clothing deals are this excellent. Planning on hibernating? Fleece-lined leggings and fuzzy Uggs are discounted now. Taking a foliage tour? Add a weekender bag to cart.
Under Armour Cold Gear Authentics Leggings
Herschel Novel Duffel Bag
Baleaf Flare Crossover Leggings
Koolaburra by UGG Pomi Slipper
The Drop Kiara Long Faux Fur Coat
Levi’s Women’s Wedgie Straight Jeans
Barefoot Dreams CozyChic Ultra Lite Open Front Cardigan
Qinsen Full Zip Fleece Short Jacket
Read more: Best Prime Day Clothing Deals, Best Prime Day Shoe Deals
Best Prime Day sneaker deals
Whether you’re training for a race or can’t be bothered to slip on shoes that don’t feel like mattresses for your feet, you’ll want to check out these Prime Day sneaker deals on brands like Hoka, Adidas, and Ryka.
Ryka Ultimate Running Shoe
Hoka One One Running Shoes
Asics Gel-Venture 8 Running Shoes
Hoka Gaviota 4 Road-Running Shoes
New Balance Dynasoft Nergize V3 Cross Trainer
Read more: Best Prime Day Sneaker Deals
Best Prime Day beauty and skin care deals
Restock your skin care stash with deals on cult-favorite serums, creams, and treatments like Crest Whitestrips, Laneige’s cult-favorite lip mask, and a retinol cream. Prime Day’s also the perfect opportunity to try a buzzy tool like the SELF Fave Revlon dryer brush.
Crest 3D Whitestrips Teeth Whitening Kit (22-Pack)
Revlon One-Step Volumizer
Laneige Lip Sleeping Mask
Sunday Riley Luna Retinol Face Oil
Murad Retinol Youth Renewal Night Cream
The anti-aging retinol is the star of this night cream, but it also contains niacinamide, an ingredient that can help even out skin tone and reinforce the skin’s moisture barrier. See the full ingredient list here.
La Roche-Posay Effaclar Purifying Foaming Gel Cleanser
Bedsure Satin Pillowcase (Queen Size)
CosRx Advanced Snail 96 Mucin Power Essence
Best Best Buy Prime Day deals
The savviest of shoppers know that Prime Day discounts extend far beyond Amazon, with competitor retailers like Best Buy, Walmart, and others running sales to match—and sometimes even beat—Amazon’s offerings. Known for its electronic and appliance deals, Best Buy’s the place to turn if you’re shopping for a top-of-the-line tablet, Dyson, or cooking tool.
Vitamix Explorian E310 Series Blender (48-oz.)
Dyson Supersonic Hair Dryer
Best Nordstrom Prime Day deals
Nordstrom’s our one-stop shop for luxe beauty products (from brands like Sunday Riley and La Mer) and clothing. How cute is this periwinkle belt bag from Dagne Dover?
Sunday Riley Radiance Set
Dagne Dover Ace Neoprene Belt Bag
Baboon To The Moon Large Dopp Kitt
Kelty Rumpus 4-Person Tent with Rainfly
Read more: Best Nordstrom Gifts
Best Walmart Prime Day deals
Walmart has some checkout-worthy markdowns on staples like mattresses, vacuums, and even hair care. Don’t miss out on this $40 discount on Apple AirPods Pro (lower than Amazon even!).
Shark Wandvac Cord-Free Handheld Vacuum
Olaplex No. 6 Bond Smoother & No. 7 Bonding Oil Combo Pack
Apple AirPods with Charging Case (2nd Gen.)
Best REI Prime Day deals
Gear up—literally—with all of these outdoor-focused deals from REI from brands like Patagonia and Hydro Flask. Or, you know, add some new leggings into your rotation.
Patagonia Refugio Pack (26-L.)
Vuori Daily Wideleg Pants
Hydro Flask Standard Mouth Bottle (21-oz.)
Best Zappos Prime Day deals
Don’t sleep on Zappos, which has a wide-ranging collection of deals. This pretty Patagonia backpack is a suitable size for a long walk or light hike, and these marked-down New Balance sneakers are as stylish as they are sporty. Zappos has many other sales on everything from jeans to luxury handbags.
New Balance Fresh Foam X 1080v12
L.L.Bean Mountain Classic Drawstring Pack Multi
Best Lululemon Prime Day deals
Lululemon’s a highly wish-listed activewear brand owing to its buttery soft, breathable materials, vibrant colors, and versatility. Save on some of its best-selling pieces now, including on its high-rise leggings, sports bras, tanks, shoes, and more.
lululemon Align™ Tank Top
Swift Speed High-Rise Tight 28″
Best Sephora Prime Day deals
Scoop up a steal of a deal from mega beauty retailer Sephora. We’re eying these discounts on the cult-favorite Olaplex No. 3 hair conditioner and a skin-brightening face mask.
Olaplex Hair Perfector No. 3 Repairing Treatment
Olehenriksen PHAT Glow Facial™ Mask 1.7 oz/ 50 mL
What’s Prime Day?
Amazon Prime Day is a massive two-day shopping event held exclusively for Prime members. During this time you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is).
Prime Day versus Prime Big Deal Days
Previously, Prime Day ran exclusively in the summer, but last year on October 11 and 12, Amazon added a second event called the Prime Early Access Sale. This year, Amazon is calling its fall sale “Prime Big Deal Days,” but it’s informally known as “Second Prime Day” or “Prime Day Part Two.”
What’s on sale this Prime Day?
With the holidays around the corner, Prime Day has discounts on a ton of great Amazon gift ideas. There are fitness deals for NordicTrack treadmills and Hoka sneakers; tech deals on gadgets like Apple Watches, Sony QLED TVs, Bluetooth speakers, and Samsung Galaxy phones; kitchen and home deals, including Casper mattresses, iRobot Roomba robot vacuums, KitchenAids, Vitamix blenders, and Keurig coffee makers; and beauty and skin-care deals on Crest Whitestrips, Sunday Riley Good Genes serum, and the NuFace Mini.
Amazon’s offering great discounts on its own suite of products, as well, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.
In addition to Amazon’s impressive discounts, there are all sorts of excellent Prime Day competitor deals from retailers like Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple AirPods Pro, a Ninja air fryer, or a Fitbit, you’ll be hard-pressed to find a better time to snag these sought-after goods.
Do I need to be a Prime member to save on these deals?
Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed but still want to save? Sign up for a 30-day free trial, and you’re good to go (plus, you’ll gain access to Prime Video content).
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