* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, June 20, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    ‘Gangs of London’ Producer Explains Season 3 Deaths, Hypes Season 4 – Citizen Tribune

    Gangs of London’ Producer Reveals Shocking Season 3 Deaths and Teases Exciting Season 4

    The Iconic Missouri Diner That Gives You A Taste Of Live Entertainment With Your Meal – Yahoo

    Savor Delicious Meals While Enjoying Live Entertainment at Missouri’s Iconic Diner

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Further Upside For Aeries Technology, Inc (NASDAQ:AERT) Shares Could Introduce Price Risks After 27% Bounce – simplywall.st

    Further Upside For Aeries Technology, Inc (NASDAQ:AERT) Shares Could Introduce Price Risks After 27% Bounce – simplywall.st

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    ‘Gangs of London’ Producer Explains Season 3 Deaths, Hypes Season 4 – Citizen Tribune

    Gangs of London’ Producer Reveals Shocking Season 3 Deaths and Teases Exciting Season 4

    The Iconic Missouri Diner That Gives You A Taste Of Live Entertainment With Your Meal – Yahoo

    Savor Delicious Meals While Enjoying Live Entertainment at Missouri’s Iconic Diner

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    $1 Billion Problem: New Technology Could Save Your Daily Cup of Coffee – SciTechDaily

    The $1 Billion Challenge: How New Technology Could Rescue Your Daily Cup of Coffee

    Canada’s construction industry gets serious about investing in technology as pressure mounts to do more with less – Yahoo Finance

    Canada’s Construction Industry Accelerates Tech Investments to Overcome Growing Challenges and Boost Efficiency

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Workforce Technology Eases Staffing Shortages in Rural Health Care – AJMC

    Get the lead out: Putting new at-home lead testing technology to the test | Denver7 Investigates – Denver7

    Putting the Latest At-Home Lead Testing Technology to the Ultimate Test

    Further Upside For Aeries Technology, Inc (NASDAQ:AERT) Shares Could Introduce Price Risks After 27% Bounce – simplywall.st

    Further Upside For Aeries Technology, Inc (NASDAQ:AERT) Shares Could Introduce Price Risks After 27% Bounce – simplywall.st

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

3 lessons from the bankruptcy of circular fashion startup Renewcell

March 9, 2024
in General
3 lessons from the bankruptcy of circular fashion startup Renewcell
Share on FacebookShare on Twitter

After nearly 12 years, $10.6 million in venture funding, and a failure to secure long-term financing in December, Swedish circular fashion company Renewcell filed for bankruptcy in a Stockholm court last week.

The company transformed castoff cotton from blue jeans and factory scraps into a recycled-fiber product named Circulose, which was used in new clothing by H&M, Levi’s, Tommy Hilfiger, Calvin Klein and Zara. H&M agreed to buy 18,000 tonnes of it between 2024 and 2025.

The end came after product development delays in the summer — the product still wasn’t perfect — and zero sales in November.

“This is a sad day for the environment, our employees, our shareholders, and our other stakeholders, and it is a testament to the lack of leadership and necessary pace of change in the fashion industry,” Michael Berg, chairman of Renewcell’s board of directors, said in a press release.

Some fear the flop marks a hard stop for textile recycling. It is notoriously difficult to reuse cotton because older fibers are short and difficult to spin into the longer threads needed for quality garments. Used cotton more is frequently downcycled into furniture stuffing or carpet fabric.

Is this the end for circular fashion? Absolutely not.

“Even prior to this event, the circular economy was not advancing,” Ken Pucker, a professor of practice at the Fletcher School at Tufts University said. “Sustainability professionals in fashion remain no match for finance managers,” he added, noting the low price of virgin fibers versus pricier new options such as Circulose.

The relatively high price of Circulose reflected a first-to-market premium, according to Nicole Rycroft, founder and executive director of Canopy. The Vancouver organization works with hundreds of companies, including Renewcell, to reduce deforestation. Renewcell had hoped to become competitive after a few more years of scaling and the addition of a couple more pulp mills, she said.

But experts told GreenBiz that Renewcell’s failure doesn’t mean efforts to build a circular industry are dead. 

“Is this the end for circular fashion? Absolutely not,” said Ashley Holding, principal consultant at Circuvate in Frankfurt, Germany. “Innovators will surely learn from Renewcell’s mistakes. There will be winners, but also some losers.”

Here are three lessons from the Renewcell collapse: 

1. The demand is there

The need for circular fashion is obvious. The fashion industry caused 4 percent of the world’s carbon emissions in 2018, with 70 percent of that coming from production, processing and other upstream activities, according to McKinsey. After they have been worn, two-thirds of garments end up in landfills or incinerators.

Each year 150 million trees wind up in fabric such as viscose, lyocell and acetate, according to the nonprofit Canopy. Circulose, by contrast, contains no virgin material, and its pulp can be used to produce those fabrics. 

Renewcell’s plan was to keep cotton out of landfills. It planned to recycle 1.4 billion T-shirts each year by 2030.

Renewcell had no difficulties with fiber quality.

And although H&M Group Ventures ended seven years of material support for Renewcell totaling $29 million (300 million Swedish kronor), including a last-ditch short-term loan in December, the company has poured millions into other circular textile startups such as Infinited Fiber Company, sustainable dyeing company Colorifix and bio-polyester producer Kintra Fibers.

Progress often comes in fits and starts: Take solar power. Solar panel maker Solyndra went belly-up in 2011. However, within five years, photovoltaic solar was cheaper than fossil fuel in more than 30 countries, and without subsidies. Renewcell may have failed the commercialization “valley of death,” said Rycroft, but so did other startups ahead of their time.

2. A future for the factory

Renewcell wants to sell its factory and is optimistic about its continued operation, Renewcell Chief Commercial Officer Tricia Carey wrote on LinkedIn last Thursday. It has enough fiber and pulp for customers for up to two years. None of the more than 15 brands involved have declined to use Circulose, she told GreenBiz.

Meanwhile, members of the Circulose Supplier Network are campaigning to “save” the company. Burak Orhan Arifioglu, a board member of yarn seller Karacasu Tekstil in Turkey, is circulating a petition on LinkedIn urging fellow suppliers to continue developing Circulose fibers.

A sheet of Circulose, made from Renewcell's 100-percent recycled-cotton pulp.

“Renewcell had no difficulties with fiber quality,” he said. “In fact, I think it is probably the best I’ve ever seen in [the] textile market.”

Renewcell stakeholders, and even brands that weren’t customers, last fall began exploring the possibility of a new, noncompetitive alliance to advance “next-generation solutions” and circularity in apparel, using Renewcell as a “case in point,” according to Rycroft. She is flying to Sweden this week to meet with Renewcell stakeholders.

“There’s a recognition on the brands’ part that they can’t do this alone; no single company can transform this entire supply chain and bring a whole new supply chain to market by themselves,” she said. “And it does require different ways of working together, working brand to brand,” she said.

3. There are new mandates coming

A slew of new regulations, particularly in the European Union, will soon force apparel companies to follow circular practices.

Europe is already banning large companies from piling returned clothes into landfills, requiring them instead to repurpose, recycle or give items away. It’s also mandating that all imports and exports in Europe prove they did not contribute to deforestation.

Next January, an extended producer responsibility directive comes into effect in EU nations for textiles, forcing companies to pay for sorting and recycling. Europe’s Ecodesign for Sustainable Products Regulation promises to bring higher standards for recycled content and durability, as do updated rules against greenwashing.

In the United States, new federal rules are unlikely anytime soon. However, in 2022 Massachusetts became the first state to ban placing textiles in the trash. Legislation working its way through the California state legislature includes extended producer responsibility bill SB 707, which would require manufacturers to collect and recycle used garments.

All of these new mandates are likely to spur future demand.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : GreenBiz – https://www.greenbiz.com/article/3-lessons-bankruptcy-circular-fashion-maker-renewcell

Previous Post

Votto agrees to non-roster invite deal with Blue Jays (source)

Next Post

To build a circular economy, look to the auto industry’s success

A modeling approach to quantify ecological dynamics and functional structures of paleocommunities – Nature

A modeling approach to quantify ecological dynamics and functional structures of paleocommunities – Nature

June 20, 2025

Your Brain Emits a Secret Light That Scientists Are Trying to Read – ScienceAlert

June 20, 2025
Pre-European contact leprosy in the Americas and its current persistence – Science | AAAS

Exploring the Hidden History and Enduring Presence of Leprosy in the Americas Before European Arrival

June 20, 2025
Messi guides Inter Miami to historic victory over Porto at Club World Cup – Reuters

Messi Inspires Inter Miami to Historic Victory Over Porto at Club World Cup

June 20, 2025
The US economy is in a good place, but the Federal Reserve is not – AP News

The US economy is in a good place, but the Federal Reserve is not – AP News

June 20, 2025
Duluth Clinic welcomes psychiatrist Dr Gloria Tong – Essentia Health

Duluth Clinic welcomes psychiatrist Dr Gloria Tong – Essentia Health

June 20, 2025
Focus groups: Latino Trump voters diverge on deportations but largely still back the president – NBC News

Latino Trump Voters Divided on Deportations Yet Remain Strong Supporters of the President

June 20, 2025
Crypto’s true revolution is about humanity, not technology – Cointelegraph

Crypto’s Real Revolution: Transforming Humanity Beyond Technology

June 19, 2025

Send in Your Questions for Richard Deitsch’s Next Sports Media Mailbag!

June 19, 2025
Child From World’s Oldest Burial Was Neanderthal-Homo Sapiens Hybrid – IFLScience

Child From World’s Oldest Burial Was Neanderthal-Homo Sapiens Hybrid – IFLScience

June 19, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (693)
  • Economy (707)
  • Entertainment (21,609)
  • General (15,467)
  • Health (9,749)
  • Lifestyle (713)
  • News (22,149)
  • People (711)
  • Politics (714)
  • Science (15,927)
  • Sports (21,204)
  • Technology (15,694)
  • World (687)

Recent News

A modeling approach to quantify ecological dynamics and functional structures of paleocommunities – Nature

A modeling approach to quantify ecological dynamics and functional structures of paleocommunities – Nature

June 20, 2025

Your Brain Emits a Secret Light That Scientists Are Trying to Read – ScienceAlert

June 20, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version