* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, August 26, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘The Roses’ review: Olivia Colman, Benedict Cumberbatch sparkle in dark comedy – Yakima Herald-Republic

    The Roses’ Review: Olivia Colman and Benedict Cumberbatch Shine in Dark Comedy Delight

    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    The Role of AI and Technology in Shaping the Future of Interactive Entertainment – Technology Org

    How AI and Technology Are Transforming the Future of Interactive Entertainment

    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘The Roses’ review: Olivia Colman, Benedict Cumberbatch sparkle in dark comedy – Yakima Herald-Republic

    The Roses’ Review: Olivia Colman and Benedict Cumberbatch Shine in Dark Comedy Delight

    ‘When Calls the Heart’ Fans All Want the Same Thing After Seeing the Show’s Latest Update – yahoo.com

    When Calls the Heart’ Fans Rally Together in Excitement Over Exciting New Update!

    Quotes of the Week: Peacemaker, Project Runway, Countdown and More – yahoo.com

    This Week’s Most Memorable Quotes from Peacemaker, Project Runway, Countdown, and More!

    Drake Appears in Teaser for Bobbi Althoff’s New Podcast ‘Not This Again’ – yahoo.com

    Drake Drops a Surprise Cameo in Bobbi Althoff’s Thrilling New Podcast Teaser ‘Not This Again

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    The Role of AI and Technology in Shaping the Future of Interactive Entertainment – Technology Org

    How AI and Technology Are Transforming the Future of Interactive Entertainment

    Ten upcoming sports stadiums where technology takes to the field – Dezeen

    10 Futuristic Sports Stadiums Revolutionizing the Game with Cutting-Edge Technology

    Figure Technology Solutions, Inc. Files Registration Statement for Proposed Initial Public Offering – Business Wire

    Figure Technology Solutions, Inc. Unveils Exciting Plans for Its Upcoming Initial Public Offering

    UNLV Responds to Workforce Need with Microcredential in Nuclear Technology – University of Nevada, Las Vegas | UNLV

    UNLV Unveils Cutting-Edge Microcredential Program to Fuel Growth in Nuclear Technology

    Why Technology Will Never Take Over Completely – Patheos

    Why Technology Will Never Completely Control Our Lives

    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Ad-Sharing Revenue on X Fuels Misleading Israel-Hamas War Narratives

December 21, 2023
in General
Ad-Sharing Revenue on X Fuels Misleading Israel-Hamas War Narratives
Share on FacebookShare on Twitter

Christmas trees defiled in seven cities by eco-warriors

Newsweek Excellence Index 2024

By
Jack Brewster, Coalter Palmer and Nikita Vashisth – NewsGuard

On 12/20/23 at 6:00 AM EST

NewsGuard Logo

On X, formerly Twitter, programmatic advertisements for dozens of major brands, governments, educational institutions and nonprofits are being displayed in the feeds directly below viral posts advancing false or egregiously misleading claims about the Israel-Hamas war, a NewsGuard analysis has found. Under the terms of a new advertising revenue-sharing program that X introduced for its “creators,” a portion of the advertising income generated by these organizations would apparently be shared with these superspreaders of misinformation.

From November 13 to November 22, 2023, NewsGuard analysts reviewed programmatic ads that appeared in the feeds below 30 viral tweets that contained false or egregiously misleading information about the war. Programmatic ads are served via algorithms to target digital ads to online readers. Brands typically do not select where programmatic ads run and indeed are unaware of where their programmatic ads appear.

These 30 viral tweets were posted by 10 of some of X’s worst purveyors of Israel-Hamas war-related misinformation, and cumulatively reached an audience of over 92 million viewers, according to X data. On average, each tweet was seen by 3 million people. The accounts NewsGuard analyzed had previously been identified as repeat spreaders of misinformation about the conflict.

The 30 tweets advanced some of the most egregious false or misleading claims about the war. These include that the October 7 Hamas attack against Israel was a “false flag” and that CNN staged footage of an October 2023 rocket attack on a news crew in Israel. Half of the tweets (15) were flagged with a fact-check by Community Notes, X’s crowdsource fact-checking feature, which under the X policy would have made them ineligible for advertising revenue. However, the other half did not feature a Community Note. Ads for major brands such as Pizza Hut, Airbnb, Microsoft, Paramount and Oracle were found by NewsGuard on posts with and without a Community Note, as explained in more detail below.

PER02 misinformation_01
Moor Studio/Getty

In total, NewsGuard analysts cumulatively identified 200 ads from 86 major brands, nonprofits, educational institutions and governments that appeared in the feeds below 24 of the 30 tweets containing false or egregiously misleading claims about the Israel-Hamas war. The other six tweets did not feature advertisements. (On X, ads appear as “tweets” that are shown to users in feeds.) The ads NewsGuard found were served to analysts browsing the internet using their own X accounts in five countries: the U.S., U.K., Germany, France and Italy.

NewsGuard’s report comes after Apple, Disney and IBM pulled their ads off of X after owner Elon Musk spoke approvingly of an antisemitic post on the platform. In response to NewsGuard’s emailed questions about NewsGuard’s findings and the ads appearing in the feeds below tweets advancing misinformation, X’s press office sent an automated response: “Busy now, please check back later.”

On November 21, after NewsGuard reached out to X about this report, Musk tweeted: “X Corp will be donating all revenue from advertising & subscriptions associated with the war in Gaza to hospitals in Israel and the Red Cross/Crescent in Gaza.” It is not clear what Musk meant by “revenue from advertising & subscriptions associated with the war in Gaza,” nor did he comment on many or all of these account holders sharing in X’s revenues for spreading misinformation. In response to NewsGuard’s inquiry on November 22 asking for clarification about Musk’s announcement, X’s press office again replied with an automated response.

Monetizing ‘Burnt Baby’ False-AI Claims

On October 29, X owner Elon Musk said that commentators whose posts had been flagged by Community Notes would not be eligible to make money from ad dollars on that particular post. Nonetheless, NewsGuard found ads for 70 unique major organizations on 14 of the 15 tweets advancing war-related misinformation that did not feature a Community Note fact-check. This means that some of X’s worst purveyors of war-related misinformation would likely have been entitled to ad dollars from major organizations.

For example, NewsGuard found 22 ads for major organizations on three tweets posted by Jackson Hinkle advancing false claims about the war that did not feature a Community Note. Hinkle is a commentator who describes himself as an “American Conservative Marxist-Leninist” and has spread dozens of false and misleading claims about the war, NewsGuard has determined.

Ads for Oracle, Pizza Hut and Anker, among others, were shown to NewsGuard analysts below a tweet posted by Hinkle on October. His tweet advanced the false claim that Daily Wire podcast host Ben Shapiro used artificial intelligence to generate an image of a child killed by Hamas. The tweet received 22 million views as of November 20. Again, it is in the nature of programmatic advertising that brands are unaware of where their ads are appearing and whom their ads are supporting.

“Holy sh*t,” Hinkle said. “The image that Ben Shapiro tried to pass off as a ‘burnt baby corpse’ was an AI-generated fake image!”

In fact, there is no evidence that the photo—which was first shared by the Israeli government—was generated using AI. Hany Farid, a professor at the University of Berkeley’s School of Information, told technology news site 404 Media that the image of the baby “does not show any signs it was created by AI.” He said, “The structural consistencies, the accurate shadows, the lack of artifacts we tend to see in AI—that leads me to believe it’s not even partially AI generated.”

Similarly, ads for Airbnb, the Virgin Group, Taiwanese technology company Asus, conservative media company The Dispatch and multibillion-dollar Swedish hygiene company Essity appeared alongside a post by conservative commentator Matt Wallace that baselessly asserted Hamas’ attack on Israel was an “inside job.” The post did not feature a Community Note and had received 1.2 million views as of November 21.

Governments and Nonprofits Aren’t Exempt

Of the 200 ads NewsGuard identified on superspreader posts featuring war-related misinformation, 26 were for government-affiliated organizations, including government agencies, state-owned enterprises and state-run foreign media outlets.

For example, NewsGuard found an ad for the FBI on a November 9 post from Jackson Hinkle that claimed a video showed an Israeli military helicopter firing on its own citizens. The post did not contain a Community Note and had been viewed more than 1.7 million times as of November 20.

PER02 misinformation_02
Jim Watson/AFP/Getty

“ISRAEL ADMITS they fired on their OWN CIVILIANS with APACHE ATTACK HELICOPTERS!” Hinkle wrote in a post linking to the video. In fact, the video showed Israeli Air Force planes carrying out attacks against Hamas over the Gaza Strip, according to GeoConfirmed, a group of open-source intelligence investigators.

The ad for the FBI that appeared below Hinkle’s tweet promoted the FBI’s work to stop hate crimes. “Hate crimes not only harm victims but also strike fear into their communities,” the ad said. “The #FBI is committed to combating hate crimes and seeking justice for victims.” NewsGuard sent two email messages and one contact form message to the FBI on November 20 inquiring about whether the ad was placed on purpose. In response, an FBI spokesperson declined to comment and referred NewsGuard to X for questions about the placement of ads on the platform.

Other ads from government entities included an ad for the state-owned Abu Dhabi National Oil company under a tweet baselessly claiming to show a Palestinian blogger faking injuries from the war; an ad from Taiwan’s Ministry of Culture under a post falsely claiming that a video showed Israel firing at its own civilians; and an ad for China Global Television Network (CGTN) —a Chinese government-owned broadcaster—under a post from Matt Wallace suggesting that 9/11 was a “false flag attack from [the] Israeli government.” None of the posts featured Community Notes as of November 21.

Jack Brewster is NewsGuard’s enterprise editor and Coalter Palmer and Nikita Vashisth are staff analysts. Contributing reporting by Natalie Adams, John Gregory, Sam Howard, McKenzie Sadeghi and Roberta Schmid.

Note: For a detailed description of the methodology NewsGuard used for this report, please visit: https://www.newsguardtech.com/november-2023-misinformation-monitor-methodology/

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Newsweek – https://www.newsweek.com/2023/12/29/ad-sharing-revenue-x-fuels-misleading-israel-hamas-war-narratives-1852813.html

Previous Post

Barcelona reiterates support for Super League after ECJ ruling

Next Post

What Was Israel Supposed to Do After Oct. 7? Not This | Opinion

2025 Tahoe Co-Lab takes a deep dive into the ecology of the lake – University of Nevada, Reno

Unveiling the Hidden Wonders of Lake Ecology: A Deep Dive into the 2025 Tahoe Co-Lab

August 26, 2025
Vibe coding startup CEO says a computer science degree is no longer the ‘entry ticket’ to a career in tech – Business Insider

Tech Startup CEO Declares Computer Science Degrees Are No Longer the Gateway to Tech Careers

August 26, 2025
Scientists crack a 60-year-old quantum mystery – ScienceDaily

Scientists crack a 60-year-old quantum mystery – ScienceDaily

August 26, 2025
7 boomer habits Gen Z mocks publicly but secretly respects – VegOut

7 Boomer Habits Gen Z Publicly Mocks but Secretly Admires

August 26, 2025
Solar Power Generator Efficiency Boosted 15x by Black Metal Technology – Technology Networks

Revolutionary Black Metal Technology Supercharges Solar Power Generator Efficiency by 15 Times

August 26, 2025
What happened to college sports this summer? – The Daily Nebraskan

The Surprising Changes That Shaped College Sports This Summer

August 26, 2025

Why Your Subway System Isn’t Ready for Today’s Challenges

August 26, 2025
Considering the economic impact of the President’s law enforcement measures in DC – Federal News Network

How the President’s Law Enforcement Actions Are Shaping DC’s Economy

August 26, 2025
What Were Andy Griffith’s Last Words to Don Knotts? – Cadillac News

What Were Andy Griffith’s Final Words to Don Knotts?

August 26, 2025
Heinrich, Leger Fernández ask key U.S. health official to visit struggling Gallup Indian Medical Center – Santa Fe New Mexican

Heinrich, Leger Fernández ask key U.S. health official to visit struggling Gallup Indian Medical Center – Santa Fe New Mexican

August 26, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (791)
  • Economy (810)
  • Entertainment (21,689)
  • General (16,684)
  • Health (9,851)
  • Lifestyle (824)
  • News (22,149)
  • People (811)
  • Politics (818)
  • Science (16,021)
  • Sports (21,310)
  • Technology (15,791)
  • World (792)

Recent News

2025 Tahoe Co-Lab takes a deep dive into the ecology of the lake – University of Nevada, Reno

Unveiling the Hidden Wonders of Lake Ecology: A Deep Dive into the 2025 Tahoe Co-Lab

August 26, 2025
Vibe coding startup CEO says a computer science degree is no longer the ‘entry ticket’ to a career in tech – Business Insider

Tech Startup CEO Declares Computer Science Degrees Are No Longer the Gateway to Tech Careers

August 26, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version