* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 22, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    AMC brings first new Dolby Experience to Gwinnett since 2017 – Wyoming News Now

    AMC Launches First New Dolby Experience in Gwinnett Since 2017

    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    AMC brings first new Dolby Experience to Gwinnett since 2017 – Wyoming News Now

    AMC Launches First New Dolby Experience in Gwinnett Since 2017

    Hetzel Design: blending architecture and entertainment – Blooloop

    Hetzel Design: Where Architecture and Entertainment Unite in Perfect Harmony

    Country music legend rushed to hospital year after heart surgery. Here’s what we know – PennLive.com

    Country Music Legend Rushed to Hospital One Year After Heart Surgery – What’s Happening Now?

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Strictly Come Dancing results: Chris Robshaw is eliminated while drag queen La Voix escapes dance-off – Yahoo

    Placer County town of Loomis considers entertainment zone for downtown – CBS News

    Loomis Unveils Thrilling New Entertainment Zone to Revitalize Downtown

    CT Culture Corner: Robert Redford films to watch – CT Insider

    CT Culture Corner: Robert Redford films to watch – CT Insider

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    Office Technology: Dealers’ Managed IT Revenue up Nearly 30% – The Cannata Report –

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 E Network Technology Group Limited Closes $1.5 Million Convertible Promissory Note Offering – Quiver Quantitative

    3 Technology Stocks to Buy Now – Yahoo Finance

    3 Must-Buy Tech Stocks You Can’t Afford to Miss Right Now

    ‘New frontier’: Austin leaders start discussions on air taxi technology – KXAN Austin

    Austin Leaders Ignite Exciting Conversations on the Future of Air Taxi Technology

    How a Gemma model helped discover a new potential cancer therapy pathway – blog.google

    How a Gemma Model Revealed a Breakthrough Pathway for Cancer Treatment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Ad tech’s 2023 vibe shift

July 9, 2023
in General
Ad tech’s 2023 vibe shift
Share on FacebookShare on Twitter

Imagine if ad tech bosses ventured beyond the realm of unrestrained growth. It’s a stretch, of course, given those same execs would have to settle for lower profits and tame the excessive rewards for their big shots.

But just picture it: a reimagined ad tech landscape, where things are simpler, smoother and slightly less of a hot mess.

Sounds like a long shot, right? Well, believe it or not, this seemingly far-fetched notion is making its way through the gossip mills of influential ad tech circles. 

“It’s an issue that’s front and center of the industry these days,” said Kunal Nagpal, chief business officer of the sell-side business of InMobi. “Companies are thinking about how they invest for the long-term despite the downturn.”

But mere talk is cheap. What truly counts is action. And though sporadic, there have been flickers of it on the horizon.

True financial prudence

Consolidation. Risk-averse CEOs. Former rivals turned partners and rivalries from previous partnerships. These flickers of change all point to the same thing: ad tech leaders striving to demonstrate that the industry has matured to a point where it can exercise financial prudence. 

“Several years ago a lot of ad tech companies wanted to build technology themselves whereas now we’re seeing a reversal of that trend where increasingly they want to partner with other companies or license that tech instead,” said Sean Buckley, the chief revenue officer at Magnite. “This way you get something that’s potentially more cost-effective, flexibility and probably better capability.”

But hold off on the celebrations. Declaring ad tech the epitome of fiscal responsibility might be premature. The recent demise of EMX and the ongoing struggles of Yahoo and MediaMath serve as evidence to the contrary. Nevertheless, the signs indicate a general shift toward more prudent growth. 

And why is this happening? Ad tech is no longer a marketplace where adding another vendor, pushing for more bid duplication or adding more queries per second equates to more ad spend. Ad spend is finite. It’s always been finite. Nowadays, though, it’s not so much of an inconvenient truth for ad tech bosses to hear anymore.

Ad tech dysfunction

Maybe, it’s because the ad tech narrative is about to get murkier. The pandemic didn’t just pull forward demand for these businesses, it also pulled forward their future. Ad tech bosses rushed forward to meet it, and in doing so ate through their end market. Investors wanted to know: what’s next? But the answers never materialized. And they won’t while ad tech is in the state that it’s in.

In a word, it’s bad. Not that anyone would know looking at ad tech’s latest financials. More often than not those numbers were a rebuttal to those observers who are convinced that a downbeat period is inevitable. 

And yet those gains could be construed as an illusory safety. Really, ad tech is as dysfunctional as ever. 

It’s a place where marketers are trying to concentrate their dollars through fewer ad tech vendors while publishers are financially rewarded for selling inventory through as many of them as possible. 

Worse still, this impasse is happening while the largest companies on both sides of the market are moving from partners to competitors. Sure, this has always been a thing in ad tech, but the stakes are higher than ever now.

Cash isn’t as accessible as it once was thanks to fast rising interest rates — bad news for many ad tech firms reliant on readily available cash to help their businesses deal with the fact that they have to pay their partners faster than they get paid by their own customers. 

“It’s getting harder to run an ad tech business that has to pay its partners in less than 40 days but has to wait up to 120 days to get paid by its own customers,” said an ad tech exec who was not authorized to speak to Digiday. “This was possible when accessing cash was easy. There’s no free money anymore.”

In such a volatile market, having a semblance of predictability is like having a secret weapon that can save business from getting sucked into a whirlwind of uncertainty. The trade-offs required to make this happen, however, are difficult and often uncomfortable. 

Consider The Trade Desk, the ad tech disruptor on a mission. 

Its efforts to consolidate ad spending into the best parts of the ad market have sparked debate. Critics say it’s playing the market like a boss, bending it to their will and leaving others scratching their heads. 

But let’s not dismiss the other side of the story. 

The Trade Desk’s actions inject a crucial dose of stability into the market, tames the wild unpredictability of it and sets the stage for long-term profitability. Because, let’s face it, moving ad dollars to bigger vendors and squeezing smaller players out of the market hasn’t negatively impacted anyone but the insignificant ones.

“Low fees aren’t a differentiator in our part of the market like they once were,” said John Gentry, CEO of OpenX. “Nowadays, we’re being asked to provide value beyond that, whether that’s helping publishers drive performance from their inventory or helping them deal with strategic challenges like navigating to the ID landscape.” 

In ad tech, the mantra is now “less is more”: fewer intermediaries, fees, impressions, even publishers. It’s a shift away from the old paradigm where excesses reigned supreme. As a result, the market is gravitating towards a more disciplined and controlled approach. Keep an eye on CTV and retail media, as they’re both at the forefront of this vibe shift. 

“Our partnerships with broadcasters are certainly unique,” said Kyle Dozeman, chief revenue officer at PubMatic. “These publishers are focused on durable technology partnerships. Short-term yield tactics are weighted less heavily than technological and commercial arrangements that enable control and differentiation.  The broadcasters have definitely taken notes from the last 10 years of programmatic and are working to shape the ecosystem differently.”.

Ad tech isn’t there yet, though. It’s an industry that’s been fixated on short-term gains, always chasing the next quarter or surviving the next downturn. Those old habits die slower than a sloth on lazy Sunday. 

But someday, hopefully, the industry will stop patting itself on the back for filling the pockets of founders and shareholders. 

Instead, they’ll earn some applause for actually delivering on the decade-long promise to make advertising better and more valuable for consumers. 

“There’s a confluence of events all culminating in a drive toward value,” said Andrew Casale, CEO of Index Exchange. “It’s a drive toward reducing [bid] duplication, infrastructure costs and ultimately toward a more sustainable marketplace. This is a move toward less bloat and more trust.”

https://digiday.com/?p=509570

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/ad-techs-2023-vibe-shift/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Major Reshuffle At Microsoft India After Country President Resigns: Internal Promotions Details Out

Next Post

Meta’s Twitter rival Threads has launched — here’s what you need to know

Historic achievement: Governor Ferguson, Ecology celebrate nuclear waste officially being turned into glass at Hanford Site | Governor Bob Ferguson – Governor Ferguson (.gov)

Historic Breakthrough: Governor Ferguson and Ecology Celebrate Nuclear Waste Transformed into Glass at Hanford Site

October 22, 2025
Transcript: Mission to Mars — Bad science fiction – Financial Times

Mission to Mars: When Science Fiction Takes a Dark Turn

October 22, 2025
Science Hill, South Greene volleyball win TSSAA state tournament openers – WCYB

Science Hill and South Greene Dominate Opening Matches in TSSAA State Volleyball Tournament

October 22, 2025
GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth – Net Influencer

GCC Influencer Market Soars 75% Fueled by Lifestyle Creators Leading the Boom

October 22, 2025
A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

A look into new technology at Columbia University that could help prevent a dangerous pregnancy complication – ABC7 New York

October 22, 2025
Sports Extra: Fall Week 9 – KEYC News Now

Unforgettable Fall Week 9: Top Must-See Sports Moments

October 22, 2025
Jacobson earns program’s first medal at U23 World Championships – nmuwildcats.com

Jacobson Breaks New Ground with Program’s First Medal at U23 World Championships

October 22, 2025
AHLA: Hotels generate $7B for Denver economy – Hotel Management

Hotels Drive Denver’s Economy to Soar by $7 Billion

October 22, 2025
AMC brings first new Dolby Experience to Gwinnett since 2017 – Wyoming News Now

AMC Launches First New Dolby Experience in Gwinnett Since 2017

October 22, 2025
UCare, other carriers dropping Medicare Advantage Plans, leaving 200K Minnesota seniors without health insurance – CBS News

UCare, other carriers dropping Medicare Advantage Plans, leaving 200K Minnesota seniors without health insurance – CBS News

October 22, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (880)
  • Economy (901)
  • Entertainment (21,772)
  • General (17,735)
  • Health (9,942)
  • Lifestyle (914)
  • News (22,149)
  • People (902)
  • Politics (911)
  • Science (16,112)
  • Sports (21,401)
  • Technology (15,881)
  • World (884)

Recent News

Historic achievement: Governor Ferguson, Ecology celebrate nuclear waste officially being turned into glass at Hanford Site | Governor Bob Ferguson – Governor Ferguson (.gov)

Historic Breakthrough: Governor Ferguson and Ecology Celebrate Nuclear Waste Transformed into Glass at Hanford Site

October 22, 2025
Transcript: Mission to Mars — Bad science fiction – Financial Times

Mission to Mars: When Science Fiction Takes a Dark Turn

October 22, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version