* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 7, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers

October 19, 2023
in General
Advertising Week Briefing: Publishers pitch their methods for growing and engaging audiences to marketers
Share on FacebookShare on Twitter

This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish.

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series →

Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences.

Among those pitches was a new portfolio from UK-based company LBG Media (which owns Ladbible), which announced that it acquired millennial-women focused, profitable company Betches Media for an initial cash offer of $24 million, with up to an additional $30 million subject to Betches achieving “certain revenue and profitability targets to 2026,” according to a statement shared by a company spokesperson. Betches will remain a standalone business, but will work with LBG’s existing U.S. team to develop direct partnerships across both companies’ brands and audiences.

“Don’t take shortcuts,” Betches Media CRO David Spiegel said on a panel Wednesday when asked to share his advice on building a business. “Invest in the work, invest in the time to build up an audience. There are no hacks to this.”

Betches Media wasn’t the only company to tout its growth at Advertising Week. The U.K.-based newspaper The Sun launched in the U.S. in 2020 and last year grew its audience here by 100% year-over-year to 40 million unique visitors, according to Dominic Carter, evp and publisher of The Sun.

The Sun attributed the growth to focusing on coverage of women and national and local news across the country, with teams based on both coasts and in middle America.

“We didn’t know we would grow that fast,” Carter said during an Advertising Week session on Tuesday afternoon. “We very intentionally have gone after women because women share content better than men.”

The Sun’s U.S. audience is now 60% female, 40% between the ages of 35-54 and 40% over the age of 54, said Gina Bacchiocchi, The Sun’s entertainment editor. She also believes the audience growth comes from “giving the people what they want,” which has included coverage of television celebrities.

“We’re not only covering A-list stars,” she said. “We’re not snobs about it, we’re not too good or too elite to cover any sort of thing. We’re just basically focusing on what’s doing well.”

The Sun’s revenue is driven by programmatic display and video advertising, Carter said, without providing exact figures. The company doesn’t have salespeople based in the U.S., but plans to hire a team over the next six to nine months to help bolster these numbers, he added. Carter noted the company has shied away from working with “content recommendation engines” to recirculate audiences to their own content.

“We didn’t want to give up half our page to a third party to send them to content that we didn’t believe was as good as ours,” Carter said. Instead, the company uses its own proprietary audience insight tool to “serve [readers] our own stories, which allows you to drive your [page views]. We also realized [by] not having that minimum revenue guarantee and giving up half a page, we’ve managed to make more money. We’ve doubled the revenue that we otherwise would have got.”

TheSoul Publishing, meanwhile, shared in a session on Wednesday how it used its own growth learnings to partner with Crayola to create short YouTube videos to increase Crayola’s organic audience. In this instance, TheSoul Publishing worked as a quasi-creative agency to help grow Crayola’s YouTube views, said Patrik Wilkens, vp of operations at TheSoul Publishing.

TheSkimm urges marketers to review brand safety considerations

Media company theSkimm shared at Advertising Week its content strategy (and brand safety considerations) over a topic that resonated deeply with its audience of millennial women: the Supreme Court ruling that overturned Roe v. Wade.

It’s a topic that will likely continue to plague publishers as they continue to focus covering a charged news cycle — and as the next presidential election approaches, as publishers at last month’s Digiday Publishing Summit also discussed.

While theSkimm focused — editorially — on educating its audience, it also was working to explain to advertisers that this content was brand safe, theSkimm’s svp of content Julie Alvin said on Wednesday.

Alvin stressed that theSkimm was a “non-partisan organization” that doesn’t take a political stance or advocate for or against certain legislative issues. However, theSkimm’s audience was looking for information on what the ruling meant and how it would impact their lives after the ruling, Alvin said. While advertisers tend to shy away from difficult news stories such as reproductive rights, Alvin urged marketers to reconsider their misgivings about appearing next to such content. She did not provide specific numbers to illustrate how much dollars actually moved.

“We’ll often speak to advertisers who are interested in advertising in our largest products like [our flagship newsletter] The Daily Skimm but aren’t necessarily interested in being next to certain controversial or really fraught, hard news stories,” Alvin said. “I feel like there’s been an increasing allergy to being next to content that is not seen to be brand safe.”

When it comes to talking to brands about these stories, “our audience is… interested [and] highly engaged in these topics,” Alvin said. “So if you want to reach a highly engaged audience, advertise in a newsletter right after the Dobbs decision because nobody is going to be reading The Daily Skimm word-for-word, top-to-bottom more intently than an audience that is experiencing a change in her access to reproductive rights in a way that could impact every aspect of her life.”

Elsewhere from Advertising Week

In the first rollout of its CASA standards applicable to CTV, OMG can deliver program-level reporting at scale, and will make that available to all OMG clients.

Coming up

9:30 In Housing Ad Tech: Mission Critical or Just A Fad, The Insights Arena

10:00 Ready for a Reset? Build Your Marketing Playbook Around the Consumer (hosted by Digiday senior reporter Marty Swant), The Innovation Factory

11:20 On-Demand Fans are Rewriting the Sports Playbook, The Screening Room

12:00 The Power of TIME: Jessica Sibley on Taking the Brand Into its Next 100 Years, The Screening Room

12:40 Brand Alchemy: Turning Your IP Into Content Gold, The Innovation Factory

2:40 The Impossibility of Sustainability, The Innovation Factory

3:20 Harnessing the Power of Local Advertising This Holiday Shopping Season, The Screening Room

https://digiday.com/?p=522465

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media/advertising-week-briefing-publishers-pitch-their-methods-for-growing-and-engaging-audiences-to-marketers/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

Next Post

Kraken aims to spark ‘new wave of crypo marketing’ during the downturn and distrust

Ecology blazing the trail for more clean energy projects – Washington State Department of Ecology (.gov)

How Ecology is Powering the Shift to a Greener Energy Future

October 7, 2025
Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

October 7, 2025
UNESCO and CODATA launch resources on open science for crisis response – unesco.org

UNESCO and CODATA Launch Innovative Open Science Tools to Enhance Crisis Response

October 7, 2025
New Engen Report Identifies Key Trends and Winning Strategies for Active Lifestyle Brands in 2025 and Beyond – Fitt Insider

New Engen Report Identifies Key Trends and Winning Strategies for Active Lifestyle Brands in 2025 and Beyond – Fitt Insider

October 7, 2025
ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

October 7, 2025
Seahawks’ defensive depth being challenged as injuries stack up – FOX Sports

Seahawks’ defensive depth being challenged as injuries stack up – FOX Sports

October 7, 2025
World Mental Health Day Festival and gala set for this week in NYC – MSNBC News

World Mental Health Day Festival and gala set for this week in NYC – MSNBC News

October 6, 2025
Green economy means jobs for NJ, report says – NJ Spotlight News

Green economy means jobs for NJ, report says – NJ Spotlight News

October 6, 2025
Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

October 6, 2025
Republicans are holding Americans’ health care hostage — and lying about it – MSNBC News

How Republicans Are Holding Americans’ Health Care Hostage – and Deceiving the Public

October 6, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (855)
  • Economy (875)
  • Entertainment (21,749)
  • General (17,452)
  • Health (9,917)
  • Lifestyle (888)
  • News (22,149)
  • People (877)
  • Politics (886)
  • Science (16,086)
  • Sports (21,376)
  • Technology (15,856)
  • World (858)

Recent News

Ecology blazing the trail for more clean energy projects – Washington State Department of Ecology (.gov)

How Ecology is Powering the Shift to a Greener Energy Future

October 7, 2025
Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

Penn State Brandywine Earth sciences professor earns two national awards – Penn State University

October 7, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version