Apple likes to maintain its image as a premium brand, it doesn’t offer discounts on its products, even on Black Friday. Thankfully, other retailers that sell Apple products, like Amazon, Best Buy, and Walmart, aren’t so picky. So for Black Friday 2023, you can absolutely count on seeing deals on all sorts of Apple products, including iPhone, iPad, Apple Watch, AirPods Pro, and many more. Read on for a look at what to expect in terms of Apple products on sale for Black Friday 2023.
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Apple Deals Available Now
If you can’t wait for Black Friday, you can take advantage of some fantastic deals right now.
AirPods Black Friday Deals
Apple AirPods Pro (2nd Gen) Wireless Earbuds with USB-C
Of all the Apple products, the most popular with our readers by far are AirPods. These wireless earbuds work seamlessly with Apple devices, and work just like any old Bluetooth headphones with non-Apple devices. You can pretty much always find them on sale, including right now: AirPods Pro are on sale for $189 at Amazon and Walmart, a big price cut off the $250 MSRP. That’s even better than last year’s Black Friday deal, which only dropped it to $199.
The non-Pro AirPods models don’t offer active noise cancelation and haven’t been updated for quite a while. But they’re more affordable and will likely go on sale for Black Friday.
Apple Watch Black Friday Deals
You can count on some great Apple Watch deals this Black Friday — though you’ll find the very best deals on older models. Last year, for instance, you could get a first-gen Apple Watch SE on sale for just $129. That’s a great price, but it was on an older model of the most basic Apple Watch on the market.
However, even the Apple Watch Series 8, the most recent Apple Watch model during last year’s Black Friday sale, got a price cut. You could pick one up for as low as $329, down from an MSRP of $399. You can probably expect to see similar discounts on the most recent model, Apple Watch Series 9.
iPad Black Friday Deals
Apple
iPad (9th Generation) – 64GB Space Grey
Apple’s iPad lineup is somewhat daunting. It starts with the base model, which is the 9th generation one from 2021. Then there’s the iPad Mini, the 10th generation iPad, the iPad Air, and two sizes of iPad Pro, all with increasing price points. For help deciding which to get, check out our roundup of the best iPad models available.
Thankfully, whichever one you choose, you can almost always find iPad deals — including right now. Last year’s Black Friday deal dropped the price of the 9th-gen iPad to $250. That was a great deal at the time, but nowadays you can often find that very same deal available. Will we see the same model drop to $199 this year? Or will the 10th-gen model drop below $400? We can hope.
iPhone Black Friday Deals
There are always plenty of iPhone deals available at various retailers and carriers for Black Friday. You can absolutely expect to find discounts or other enticements for picking up a brand-new iPhone 15 or iPhone 15 Pro.
For an idea of what to expect, we can look at last year’s sale. Last year, Verizon offered a free iPhone 14 Pro if you traded in your old phone and signed up for one of the carrier’s 5G unlimited plans. Walmart gave away a $300 gift card to anyone who bought an iPhone 14 and activated it on Verizon or AT&T.
MacBook Black Friday Deals
Apple MacBook Air (2020)
13-inch model with 8GB of RAM, 256GB of SDD storage, and an M1 chip.
A variety of MacBook Air and MacBook Pro laptops are currently available at lower-than-MSRP at retailers like Amazon and Best Buy. It’s quite likely these deals will remain in place, and the prices could possibly go lower in the lead up to, or on, Black Friday. As for the just-announced M3-chip powered MacBooks, you might see more modest discounts on these, though I wouldn’t necessarily count on it. For help deciding which to get, check out our article on the best MacBooks to buy now.
Where to Find Apple Deals on Black Friday
The funny thing about Apple and Black Friday sales is that you can find Apple products on sale just about everywhere other than the Apple Store. You can already find lots of deals on these products at Amazon. Other retailers that will offer discounts include Best Buy and also Walmart.
Does Apple Have a Black Friday Sale?
While other retailers that sell Apple products will absolutely drop prices for Black Friday, Apple goes a slightly different route. Instead of having a traditional Black Friday sale online or in Apple Stores, the company instead sells the products at MSRP, but throws in a free gift card.
Chris Reed is a commerce editor and deals expert for IGN. He also runs IGN’s board game and LEGO coverage. You can follow him on Threads and/or the social network formerly known as Twitter.
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