Developing a Successful Business Strategy in China

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China is more important than ever in the global economy, which means that many companies have to develop a strategy for doing business there. But that’s hard to do, because in the aftermath of the Covid-19 pandemic the number of foreign journalists, businesspeople, academics, and executives on the ground has diminished dramatically. In 2019, there were roughly 3 million foreigners based in China, but today that number is said to have dropped to as low as 50,000. As a result, the world’s “ground-feel” for the country has never been worse. So how best to proceed if you’re a global business that has decided China needs to be a part of your future, or if you’re on a China-based team that is supporting global HQ in that decision? The author, a China expert, describes some key steps that companies can take to develop the right China strategy during this moment of opacity and flux.

Right now, nearly every global business is reevaluating its China strategy.

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