Dutch online supermarket Picnic has bagged a cool €355mn in funding after a year of international expansion, the company announced today.
The grocery delivery service launched in the Netherlands back in 2015, before later entering France and Germany. Picnic said that the expansion across Europe helped the business grow by 40% in 2023. Turnover for the year reached an estimated €1.25bn.
A particularly thriving new market is Hamburg, which hit a turnover of €40mn just six months after launching last April. That made it Picnic’s fastest-growing city.
In the Netherlands, meanwhile, the recent growth has come from adding new customers in existing cities.
“We approach it in Germany and France in the same way as we did in the Netherlands a few years ago,” Picnic co-founder Joris Beckers said in a statement (translated from Dutch via Google Translate).
The
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