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Published on 20/03/24 – Updated on 20/03/24
February saw a rebound in French hotel activity after several months of sluggish performance. Despite occupancy levels that are still somewhat lower than in 2023, the performance indicators are once again showing a positive trend. Against all expectations, this positive trend is largely being driven by the northern part of France, while the southern regions are still lagging behind, with the exception of Provence-Alpes-Côte-d’Azur.
In this second month of the year, the French hotel industry posted an occupancy rate of 56.5%, still lagging slightly behind February 2023 (-0.9 points). However, the occupancy rate has improved considerably compared to the previous month, when it stood at 53.5%, a gain of three points, and compared…
MKG Consulting
Press / Research & Studies / Events / Training
Paris
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