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Gustavus Welcomes Jordan Benson as New Sports Information Director

July 24, 2025
in General, Sports
Gustavus hires Jordan Benson as Sports Information Director – Minnesota Intercollegiate Athletic Conference
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Gustavus Adolphus College has announced the hiring of Jordan Benson as its new Sports Information Director, marking a significant addition to the Minnesota Intercollegiate Athletic Conference (MIAC) community. Benson brings a wealth of experience in athletic communications and is set to enhance the visibility and coverage of Gustavus athletics. This strategic appointment underscores the college’s commitment to strengthening its sports information operations and fostering deeper engagement with fans and media alike.

Gustavus Strengthens Sports Communications with Appointment of Jordan Benson

Gustavus Adolphus College has bolstered its sports communications team by naming Jordan Benson as the new Sports Information Director. Benson brings a wealth of experience in athletic media relations, having previously served in key roles at multiple collegiate programs within the Minnesota Intercollegiate Athletic Conference (MIAC). His expertise in digital content creation, media outreach, and fan engagement is expected to elevate the Gusties’ profile across all sports platforms. Benson’s appointment comes at a critical time as the college seeks to increase coverage and visibility for its growing athletics department.

In his new role, Benson will be responsible for managing press releases, coordinating media interviews, and enhancing online presence through innovative strategies. Key aspects of his role include:

  • Leading live game day coverage across social media channels
  • Developing in-depth feature stories on student-athletes
  • Strengthening relationships with regional and national sports media
  • Implementing data-driven approaches to track and boost audience engagement
Background Experience Strength
MIAC Communications 6 years Multimedia Storytelling
Social Media Campaigns 4 years Fan Engagement
Press Relations 5 years Media Networking

Benson Draws on Extensive Experience to Elevate Athletic Coverage and Fan Engagement

Jordan Benson brings a wealth of experience and a proven track record in athletic communications to Gustavus. With over a decade in the field, Benson has honed his skills in storytelling, media relations, and digital content creation, elevating the presence of collegiate athletics beyond traditional platforms. His innovative approach focuses on crafting dynamic narratives that capture the spirit of competition while fostering a deep connection between teams and their fans.

Benson’s strategic initiatives emphasize:

  • Enhanced multimedia content – including live game updates, highlight reels, and exclusive interviews
  • Engagement-driven social media campaigns to grow online support and community interaction
  • Collaborative partnerships with local media and sponsors to increase visibility
Key Focus Area Impact
Storytelling Amplifies athlete achievements and team milestones
Digital Engagement Boosts fan participation and online interaction
Media Relations Strengthens local and regional athletic coverage

Strategic Recommendations for Maximizing Impact in Sports Information Leadership

To elevate the effectiveness of sports information leadership, it is essential to focus on leveraging emerging technologies alongside traditional communication channels. Implementing a dynamic digital strategy that integrates social media analytics with real-time content delivery not only boosts fan engagement but also amplifies institutional visibility. Emphasizing transparency and timely updates cultivates trust with stakeholders, including athletes, coaches, media, and supporters. Furthermore, developing a collaborative culture within athletic departments ensures that messaging aligns with broader institutional goals, creating a unified voice across platforms.

Key strategic actions for maximizing impact include:

  • Adopting cross-platform storytelling to showcase athlete achievements and game highlights
  • Utilizing data-driven insights to tailor content toward target audiences
  • Establishing proactive media relations to secure wider coverage
  • Enhancing live event coverage with multimedia elements for immersive experiences
  • Investing in continuous professional development to stay ahead of industry trends
Priority Action Expected Outcome
High Integrate social media analytics Enhanced fan engagement
Medium Develop multimedia content Improved storytelling appeal
High Proactive media outreach Increased press coverage

The Conclusion

With the appointment of Jordan Benson as the new Sports Information Director, Gustavus Adolphus College is poised to strengthen its athletic communications within the Minnesota Intercollegiate Athletic Conference. Benson’s experience and leadership are expected to enhance the coverage and promotion of Gusties athletics, supporting both the student-athletes and the broader Gustavus community. As the college moves forward with this strategic hire, the MIAC and its fans anticipate a new chapter in sports information excellence at Gustavus.

Tags: appointmentAthleticsGustavusJordan BensonSportsSports Information Director
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