Hickory Tavern Ignites the Madness of March as Only It Can

Superstar Sports Bar and Famous Neighborhood Gathering Place Gets the Tournament Party Started Early with Tavern Madness, a Bracket Contest to Honor the First and Last and Something for Everyone In-Between

Charlotte, NC  (RestaurantNews.com)  Charlotte-based Hickory Tavern, rated the region’s undisputed top sports bar by The Bleacher Report and ESPN and a neighborhood gathering destination for all, has created an all-inclusive First & Worst Bracket Challenge, dubbed Tavern Madness, where first place and last place finishers in the men’s tournament will both be rewarded.

And with its wall-to-wall big screen TVs, revitalized menu including a limited time only FEATURES offering and team members ready to blow your mind with exceptional service, Hickory Tavern is inarguably the no-brainer where to watch all of your teams in upcoming college basketball tournaments.

First place winner walks with a 65” 4k UHD Smart TV. Worst place walks with $300 in Hickory Tavern Gift Cards,

Pre-registration is live NOW: TheHickoryTavernBracket.com There you will find any and all information including official rules and entrants will receive updates and standings as the tournament progresses.

Tammy Lucich

“Almost everyone loves to fill out a bracket for the tournament, yet a few feel they are unqualified to get in on all of the fun,” said Tammy Lucich, director of marketing and beverage. “We’re changing the game to make the Bracket Challenge fun for any and all of our valued guests. So, it’s a win-win, even if you lose.”

And the madness isn’t limited to watching hoops, says Lucich. “There is a lot of greatness here every day, especially during March.”

Every day specials include:

The Classic Tavern Burger is $7.95 every Monday, 4 pm to close, dine-in only

Tavern Burger

Half-price wings on Wednesday, 4 pm to close, dine-in only
Hickory Tavern Wings
Catering opportunities
Happy Hour deals 7 days a week
Watch Parties available every day, book with your alumni groups to celebrate or agonize together
A free appetizer is available simply by joining the Fan Club at TheHickoryTavern.com and surprise rewards will continue along the way

About Hickory Tavern

Hickory Tavern, famous for being named one of the Best Sports Bar in North America by ESPN (who would know, right?), remains the ideal neighborhood gathering place. It is the go-to spot for everyone (a come as you appeal to all) for great food AND A NEW MENU, cold drinks and real community. What started as a small neighborhood spot has grown to become a beloved meeting place for neighborhoods across the Carolinas and beyond. Hickory Tavern, also recognized by The Bleacher Report as the best local bar in the NFL city of its current headquarters of Charlotte, though proud of its heritage which started in Hickory, North Carolina years ago. For more information, please visit TheHickoryTavern.com.

Hickory Tavern proudly supports The Independence Fund, where $1 from every Freedom Burger goes to Veterans associated with The Independence Fund. To learn more about The Independence Fund, visit IndependenceFund.org.

Contact:
Derek Farley
derekPR for Hickory Tavern
704-941-7353
[email protected]

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