* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, July 4, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

How Time’s collectible covers make the case for a print comeback

May 29, 2024
in General
How Time’s collectible covers make the case for a print comeback
Share on FacebookShare on Twitter

Some digital-only publishers, Complex and Nylon, are bringing back their print magazines this year after multi-year hiatuses. But their big returns — quarterly and biannually, respectively — are rooted more in special editions and collectables rather than traditional weekly or monthly runs.

And the magazine publishers, like Time, that have been regularly operating print businesses in these modern times, may have proven that this model is the way to go, especially when prioritizing newsstand distribution. 

Take Time, for example, which is ramping up its special edition “bookazine” business and collectible covers in order to earn more reader revenue generated from newsstand, retail and direct-to-consumer sales.

While not a special edition, Time’s recent Person of the Year cover, featuring Taylor Swift, that was released in December, epitomized the power of collectibility, said chief business officer Maya Draisin. The issue was printed with three separate covers that were sold individually (at $9.99 each) or bundled together (for $19.89), in addition to being sent out to subscribers.

Draisin said that while there are typically 180,000 copies of any given issue distributed to retailers like Barnes & Noble, 837,000 copies of the Taylor Swift issue were sent to stores — a 365% increase over other single editions. “Taylor Swift sold more than we’ve seen since 2008 with [former President Barack] Obama on the cover … People buying all three [Swift covers] sold twice as much as people buying the next most popular cover as a single,” she said.

This year, Time has been trying to capitalize on the success of the collectible model by publishing more special interest publications (which the publisher calls “bookazines”), including with a “bookazine” celebrating Pokémon’s 25th anniversary, published in collaboration with Dotdash Meredith. Four covers variations of the initial run of the Pokemon magazine, priced at $14.99 each, released in February. The publisher is planning to rerelease it later this year with four new covers to further capitalize on the sales. She declined to share how many copies were sold during the first run or how many will be printed in the second run.

Print has always been a profitable business for Time, though print revenue has declined due to the dwindling readership of the medium, according to Draisin, who declined to share hard revenue numbers. Subscription revenue is tracking “pretty much exactly to what we projected,” allowing for predictability in the business amidst decline, she said. But investing in “bookazines” and special editions has helped to keep print profitable.

According to data shared with Digiday by the Alliance for Audited Media, Time’s total paid and verified print subscriptions have been in decline year over year between 2021 and 2023. Between the second half of 2023 and the same period in 2022, total subscriptions fell by 20% from 1.3 million to just under 1.1 million. Meanwhile, single copy sales increased significantly during that period year over year, from about 18,000 in H2 2022 to about 62,000 in H2 2023, a 244% increase — which can be largely attributed to the Taylor Swift cover.

Ahead of the Taylor Swift cover launch, Time switched its direct-to-consumer online magazine distributor to facilitate more sales faster, Draisin said. Time’s new DTC distribution partner, Accelerate 360, is able to ship out magazines globally within 48 hours, versus Time’s single issue shop that was only able to do domestic sales and took weeks to ship. Through its partnership with Dotdash Meredith, Time will also distribute the Pokémon “bookazine” to Asia for the first time.

Time is also contemplating launching a “bookazine-only” subscription or bundling “bookazines” into existing subscribers to try and further distribute these special editions.

Are advertisers being swayed to buy more print ads because of the bump in one-off sales and special issue collectibles, though?

Time’s print advertising business is presently sold 75% to its annual goal this year, said Draisin, who added that a new premium ad page was added to its print inventory between the cover and page one to accommodate advertisers with interest in having a premium position in the print editions. Draisin did not share what those goals were nor the pricing for the premium ad pages in the magazines.

“​​Digital’s awesome for scale, certainly, but the scarcity of print at this point and the tangibility of it makes it very desirable [to advertisers],” said Draisin.

When it comes to special interest publications, one buyer said on the condition of anonymity that the industry’s “renewed commitment to them” has put more reassurance in print. The fact that consumers are willing to pay more money for a niche-focused issue outside of a standard subscription reinforces the audience’s desire and adds security that eyeballs will be present on the page. 

But, the buyer told Digiday that their clients’ budgets rarely, if ever, have a line for print spent anymore. And if they do buy print ads, it’s more often than not baked into part of the holistic media plan that a brand is buying from a publisher — particularly if it’s tied to a franchise or event.

“The marketplace has right-sized,” said the buyer. “It is not channel-centric. It is magazine brand-centric.”

This article has been updated to clarify Time’s distribution partnership with Dotdash Meredith for the Pokémon bookazine.

https://digiday.com/?p=546181

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media/how-times-collectible-covers-make-the-case-for-a-print-comeback/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

10 years with esports org Team Liquid: A conversation with Juan “Hungrybox” Debiedma

Next Post

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

Church adds Mass ‘for care of creation’ to missal, pope to celebrate – usccb

Pope Introduces New Mass Dedicated to Caring for Creation

July 4, 2025
How UMich computer science students are navigating a shifting job market – The Michigan Daily

How UMich computer science students are navigating a shifting job market – The Michigan Daily

July 4, 2025
Genoa Central Junior High Student Places in the 2025 Soybean Science Challenge – TXK Today

Genoa Central Junior High Student Excels in 2025 Soybean Science Challenge

July 4, 2025
Maison & Objet, the Paris-based home and lifestyle trade show, announces leadership change – FashionNetwork India

Maison & Objet Reveals Dynamic New Leadership to Transform the Future of Home and Lifestyle

July 4, 2025
World’s biggest climate fund ramps up investment plans – Reuters

World’s Largest Climate Fund Accelerates Ambitious Investment Plans

July 4, 2025
US economy ‘on wobbly footing’: Why Wall Street strategists are cautious about stock market’s recent records – Yahoo Finance

US Economy on Shaky Ground: Why Wall Street Strategists Are Cautious Despite Stock Market Records

July 4, 2025
MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

July 4, 2025
Supreme Court declines to hear case challenging parental consent for abortion – CNN

Supreme Court declines to hear case challenging parental consent for abortion – CNN

July 4, 2025
LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

July 3, 2025
Diego Luna strikes shaky USMNT to win over Guatemala, and into Gold Cup final – Yahoo Sports

Diego Luna Propels USMNT to Thrilling Win Over Guatemala, Punching Ticket to Gold Cup Final

July 3, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (704)
  • Economy (730)
  • Entertainment (21,618)
  • General (15,700)
  • Health (9,768)
  • Lifestyle (734)
  • News (22,149)
  • People (730)
  • Politics (737)
  • Science (15,947)
  • Sports (21,227)
  • Technology (15,713)
  • World (710)

Recent News

Church adds Mass ‘for care of creation’ to missal, pope to celebrate – usccb

Pope Introduces New Mass Dedicated to Caring for Creation

July 4, 2025
How UMich computer science students are navigating a shifting job market – The Michigan Daily

How UMich computer science students are navigating a shifting job market – The Michigan Daily

July 4, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version