Photo: James McCartney IG
After dropping two new music collaborations with Sean Ono Lennon, James McCartney’s next release is a cover of Joni Mitchell’s iconic “Circle Game.”
McCartney recently teamed up with Sean Ono Lennon for the release of “Primrose Hill,” co-written with the youngest son of the late John Lennon. McCartney said at the time that the acoustic ballad is named for an idyllic park in Camden overlooking London’s Regent’s Park. The song itself was inspired by a vision the young McCartney had as a child on a summer day in Scotland.
The release of “Primrose Hill” follows the release of “Beautiful,” which the pair of Beatles’ sons dropped in February 2024. The McCartney-Lennon collaboration songs are McCartney’s first new music since he dropped his second album in 2016. He released his full-length debut album, Me, in May 2013, which was co-produced by Paul and David Kahne.
James McCartney’s music carries a unique blend of melodic pop and introspective lyrics, reviving the 60s style his father helped make so popular. It also echoes the folk-infused sound of artists like Ray LaMontagne and Damien Rice.
McCartney’s newer releases are distributed by earthprogram, an industry firm founded by A&R vets Jason & Joel T. Jordan, in a distribution and IP protection collaboration with Virgin Music.DMN profiled earthprogram earlier this year — and have now locked arms with the founders to showcase new releases.
The industry incubator offers expert consulting and business development services for artists, labels, startups, and ‘green’ investors. For artists like McCartney, earthprogram aims to expand creative output and capture audience attention by collaborating and marketing across multiple platforms.
Jason told Digital Music News that his team’s expertise and extensive network of music industry partnerships places it in a unique position to market their artists.
The twins say they founded the business because they realized many artists are ‘green’ when it comes to the business side of the music industry. “Playlisting is not a marketing strategy,” Jason told Digital Music News recently. Musicians who put their entire album online at once ‘simply blew their investment’ Jordan adds, instead of building a story out over a year, forming the building blocks for a career in the industry.
“Circle Game” is the latest single from James McCartney, releasing today as a teaser for his upcoming EP set to release Fall 2024. McCartney’s version of the song beautifully complements the enchanting charm of Joni Mitchell’s original recording, while adding upbeat energy and an infectious joy.
James McCartney is an English-American multi-instrumentalist, prolific singer-songwriter. He has contributed to solo albums by his parents, including Flaming Pie and Driving Rain by Paul McCartney and Wide Prairie by Linda McCartney.
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