Karim Malak: “I believe that there’s a real big opportunity in affordable hotels”

Karim Malak, has been CEO easyHotel for 18 months. He shares his accomplishments and ambitions for the British brand.

What is your takeaway for the last 18 months at easyHotel?

I joined easyHotel because I recognised that there what a huge opportunity for this brand, that was underutilised in Europe.  18 months ago, two years ago, there was this noise in the business that everything was about boutique hotels and…

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