* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, September 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

    Erykah Badu Announces ‘Abi & Alan’ Album With The Alchemist Will Be Delayed – yahoo.com

    Erykah Badu Opens Up About the Delay of Her Highly Anticipated ‘Abi & Alan’ Album with The Alchemist

    If You Needed Some BTS Pics Of The Rock’s Tree Trunk Legs To Spice Up Your Day, We Got ‘Em – yahoo.com

    Need a Boost? Check Out These Epic BTS Shots of The Rock’s Tree Trunk Legs!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology from Ramsey Theory Group Brings Diagnostic Testing and Telehealth Directly into Patients’ Homes – Yahoo Finance

    Revolutionary Ramsey Theory Technology Delivers Diagnostic Testing and Telehealth Right to Your Doorstep

    China’s CATL sells stake in Finnish subcontract car manufacturer – Reuters

    China’s CATL Sells Stake in Finnish Auto Supplier in Strategic Move

    This Secret Technology Will Make The IPhone 17 Super Thin Air – VOI.ID

    How This Breakthrough Technology Will Make the iPhone 17 Incredibly Thin and Lightweight

    Gator football kicks off with excitement and new technology – WCJB | TV20

    Gator Football Kicks Off with Thrilling Action and Innovative Technology

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Propelling solar technology into a perovskite future – CORDIS

    Propelling solar technology into a perovskite future – CORDIS

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

    Erykah Badu Announces ‘Abi & Alan’ Album With The Alchemist Will Be Delayed – yahoo.com

    Erykah Badu Opens Up About the Delay of Her Highly Anticipated ‘Abi & Alan’ Album with The Alchemist

    If You Needed Some BTS Pics Of The Rock’s Tree Trunk Legs To Spice Up Your Day, We Got ‘Em – yahoo.com

    Need a Boost? Check Out These Epic BTS Shots of The Rock’s Tree Trunk Legs!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology from Ramsey Theory Group Brings Diagnostic Testing and Telehealth Directly into Patients’ Homes – Yahoo Finance

    Revolutionary Ramsey Theory Technology Delivers Diagnostic Testing and Telehealth Right to Your Doorstep

    China’s CATL sells stake in Finnish subcontract car manufacturer – Reuters

    China’s CATL Sells Stake in Finnish Auto Supplier in Strategic Move

    This Secret Technology Will Make The IPhone 17 Super Thin Air – VOI.ID

    How This Breakthrough Technology Will Make the iPhone 17 Incredibly Thin and Lightweight

    Gator football kicks off with excitement and new technology – WCJB | TV20

    Gator Football Kicks Off with Thrilling Action and Innovative Technology

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Marvell Technology (MRVL) Loses 18.6% as Growth Outlook Fails to Impress – Yahoo Finance

    Propelling solar technology into a perovskite future – CORDIS

    Propelling solar technology into a perovskite future – CORDIS

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Klarna CEO faces backlash for saying AI let marketing team ‘half the size it was last year’ do more work, saving millions

May 30, 2024
in General
Klarna CEO faces backlash for saying AI let marketing team ‘half the size it was last year’ do more work, saving millions
Share on FacebookShare on Twitter

Klarna’s CEO seemingly touched a nerve on social media with a post about how the company saved millions by using AI to cut costs and do the marketing work human employees previously did.

Sebastian Siemiatkowski tweeted on Tuesday that the fintech firm will save $10 million this year in part because generative AI lets the company produce more images faster — and with a much smaller in-house marketing team.

“We’re spending less on photographers, image banks, and marketing agencies,” he wrote. “Our in-house marketing team is HALF the size it was last year but is producing MORE!”

The buy now pay later company has also cut external marketing agency expenses by 25% and “removed the need for stock imagery” by instead using AI image generators like Midjourney, OpenAI’s DALL-E, and Adobe’s Firefly, Siemiatkowski added.

He also wondered aloud at the impact AI will have on creative industries and those working in marketing.

“But it makes me think, what will happen to the hugely talented marketing and creative industries?” he added. “There is of course still a need for super great, super creative massive campaigns but a lot of the daily work of creative businesses can be done far quicker, more easily and at a fraction of the cost using AI.”

His remarks were quickly met with backlash. Some commenters replied to his tweet, calling him names and saying his remarks were “ghoulish.”

The largely negative response on social media to the CEO’s post highlights the tension and concerns that many workers share about how companies implement AI in employees’ day-to-day workflow in an attempt to boost productivity and cut down on costs — and the impact that can have on the workforce.

“If you still had a bigger marketing team, they probably would’ve advised you not to post this,” one person said.

“Flexing that you fired half of your marketing team is just really bad,” another added, alongside a clown emoji.

Klarna laid off roughly 700 workers, or about 10% of its workforce, in May 2022. The following year, the company posted its first profitable quarter in four years. Its head count fell by around 23% by the end of 2023, according to company filings.

When reached for comment, a Klarna spokesperson said, “We think it is important to highlight the impact that AI is having and show real concrete examples and data to drive a proactive discussion.”

Other commenters remarked that the AI-generated images looked bad in their opinion, with one saying they “looked like shit.” Siemiatkowski included in his tweet an image showing a hair curler in a bouquet of flowers.

genAI will save us $10m in marketing this year. We’re spending less on photographers, image banks, and marketing agencies.

The numbers are mind-blowing:
– $6m less on producing images.
– 1,000 in-house AI-produced images in 3 months. Includes the creative concept, quality… pic.twitter.com/ioAhxkNS8I

— Sebastian Siemiatkowski (@klarnaseb) May 28, 2024

While the responses online to the CEO appeared to be mostly negative, not all were.

“The creative industries will be able to level up, instead of a creative suite, they will have entire production studios at their fingertips,” one person wrote. “Impressive results by Klarna team!”

Klarna has been leaning into AI for a while now

Siemiatkowski had tweeted in February about Klarna’s AI assistant, powered by OpenAI, saying that by handling customer service inquiries it was doing “the equivalent job of 700 full time agents.”

“In the longer term, as more companies adopt these technologies, we believe society needs to consider the impact. While it may be a positive impact for society as a whole, we need to consider the implications for the individuals affected,” he said at the time.

In an interview with The Wall Street Journal published Wednesday, Klarna’s CMO David Sandstrom said the company needs to be “brutally efficient” in order to “become the most advanced marketing organization there is.”

“What we’re going to see is that we can achieve way more with lower costs, or if we decide to increase costs again, which I think we will do, we will be even more efficient,” he said.

“On a marketing level, we as an industry have to acknowledge the fact that whether we like it or not, whether creatives and crafters are worried or not about their future—which they actually shouldn’t be, in my opinion—we are in the midst of a step change for marketing and the marketing industry,” Klarna’s CMO added.

In a press release published on Tuesday alongside the CEO’s social media post, Klarna said it had “generated over 1,000 images in the first three months of 2024 using genAI, reducing the image development cycle from 6 weeks to just 7 days.”

Klarna also said its AI assistant was now used for 80% of all copywriting within the company.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Business Insider – https://www.businessinsider.com/klarna-ceo-comments-ai-smaller-marketing-team-produce-more-savings-2024-5

Previous Post

Tell Us Your Funniest Family Secret

Next Post

I drove Chevy’s new Equinox EV. It’s a much-needed addition to the electric crossover market.

Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

Jenny Han Just Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER]

September 2, 2025
‘I was very active’: Trump dismisses social media rumors about his health – Spectrum News

Trump Confidently Declares He’s in Top Shape, Brushing Off Health Speculations

September 2, 2025
Indiana initiative supporting independent candidates launches – Indiana Capital Chronicle

Indiana Launches New Initiative to Empower Independent Candidates

September 2, 2025
Trump’s tariff tsunami hits Brazil – Economy and ecology – IPS Journal

Trump’s Tariff Tsunami Hits Brazil: Unraveling the Economic and Environmental Fallout

September 2, 2025
The quantum mind: Rewriting the future, from physics to AI to technology and beyond – UCLA

The quantum mind: Rewriting the future, from physics to AI to technology and beyond – UCLA

September 2, 2025
Are there benefits to the prolonged fasting trend? Here’s what the science says – The Oklahoman

Unlocking the Unexpected Benefits of Prolonged Fasting: What Science Uncovers

September 2, 2025

Unlocking Nova LifeStyle Inc. Stock: Insider Buying Insights & Step-by-Step Trade Signal Guide

September 2, 2025
New Technology from Ramsey Theory Group Brings Diagnostic Testing and Telehealth Directly into Patients’ Homes – Yahoo Finance

Revolutionary Ramsey Theory Technology Delivers Diagnostic Testing and Telehealth Right to Your Doorstep

September 2, 2025
Sports betting rising among young adults, conversations about risks, resources encouraged – Curry Pilot

Sports betting rising among young adults, conversations about risks, resources encouraged – Curry Pilot

September 2, 2025
Russia and China redouble their efforts to reshape the world order – CNN

Russia and China redouble their efforts to reshape the world order – CNN

September 2, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (803)
  • Economy (821)
  • Entertainment (21,702)
  • General (16,818)
  • Health (9,863)
  • Lifestyle (836)
  • News (22,149)
  • People (823)
  • Politics (830)
  • Science (16,032)
  • Sports (21,320)
  • Technology (15,802)
  • World (802)

Recent News

Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

Jenny Han Just Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER]

September 2, 2025
‘I was very active’: Trump dismisses social media rumors about his health – Spectrum News

Trump Confidently Declares He’s in Top Shape, Brushing Off Health Speculations

September 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version