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Published on 20/06/24 – Updated on 20/06/24
All the performance indicators are on the up again this May. While the weather continues to fluctuate and the geopolitical situation in Europe remains difficult, hotel activity in the region is once again on the up. Average prices are continuing to rise, while occupancy is resuming the upward trend seen in the first few months of the year. Spain and Greece are taking centre stage, buoyed by a quest for sunshine, while Northern Europe is still suffering from relatively cool temperatures for the season.
The occupancy rate in the European hotel industry continues to rise month on month, from 69.3% in April to 72.9% in May. However, the increase in occupancy is more timid compared to May 2023, +0.2 points, while it stands at +2.4 points compared to 2022. This slight increase contrasts with the -0.2…
MKG Consulting
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Paris
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