* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, October 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future

February 12, 2024
in General
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
Share on FacebookShare on Twitter

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →

With four of the Big Six holding companies having released their 2023 financial results (still waiting on Dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. 

Omnicom and IPG formally presented their 2023 earnings over the course of the week, while Publicis and WPP revealed topline results a few weeks ago when they announced AI strategies and investments. (Publicis did hold a call with analysts this past week.)

In short, both WPP and IPG indicated they expect little to no growth in 2024, while Omnicom and Publicis forecast growth of 3.5-5% and 4-5%, respectively. Independent media analyst Brian Wieser, said he thinks all four are being a bit conservative in their expectations.

“To the extent that guidance is intended to convey a low bar each company expects to beat (and presuming that technology advertisers will stop cutting) growth should likely look better for this group in the year ahead,” Wieser noted in an installment of his Madison and Wall newsletter.

Client roster had something to do with the pecking order, since both IPG and WPP are more heavily stacked with tech clients — Google at WPP and Amazon at IPG — and tech as a category cut back on ad spending, as they also laid off thousands of employees.

“The share of tech [clients] across those two holding companies is larger than that of Omnicom or Publicis,” said Jay Pattisall, vp and senior agency analyst at Forrester. “The cutbacks in the tech sector, in marketing and advertising, are clearly at play here.”

IPG CEO Philippe Krakowsky acknowledged as much in his comments. “The strength of our capabilities in media, healthcare and specialty marketing services was once again evident, as was the impact of macro uncertainty and challenges due to clients in the technology sector. These cross- currents continue to be in effect as we move into 2024,” said Krakowsky. 

Conversely, noted Pattisall, Publicis and Omnicom have a greater share of clients that have increased ad spend since the pandemic, such as consumer packaged goods and fast moving consumer goods, which have “doubled down on their advertising spend to justify premium prices for brands.” 

If one thing is clear for all holding companies concerned, media has become more central to growth than ever before — as each holding company pointed to media as a strong core of their results.

“Media is the new marketing, in the sense that everything that is important to marketing — from data to tech stacks to measurement and analytics, to the placement of communications, all the way to like things like corporate communications, or AI — all those things that are just so important to marketing, are driven by media,” said Pattisall.

It’s actually one reason it seems the holding companies — whether their 2023 results were solid or weak — don’t have to worry as much about the consultancies as rivals anymore. And it could have something to do with Publicis Groupe CEO Arthur Sadoun’s shade throwing in his comments — when he said “we [are not only] substantially outperforming our holding company peers, we are also growing twice as fast as the main IT consulting firms.”

“The size of the media business inside the consultancies is an inhibitor — it’s a limitation to their ability to serve some of the full broad spectrum of of needs for marketing clients,” added Pattisall. 

Finally, there’s the investment in “principal-based trading models,” as Wieser pointed out in his newsletter. With media agencies returning to the practice of investing in media, then selling it at a markup to clients — a practice that flourished 15 years ago then faded under scrutiny from clients and industry organizations — it seems clients aren’t as wound up this time around. 

“To the extent that agencies are used to working with longer sales cycles with their clients vs. media owners who have shorter sales cycles (and more immediate impacts) I think this helps explain one of the key reasons why principal-based trading models are capturing a growing share of spend from marketers,” explained Wieser. “Not coincidentally, Publicis and Omnicom have been the most aggressive in this field in the past year while IPG and WPP have been the least aggressive, and each company’s organic growth trends mirror these orientations.”

Stay tuned as Dentsu announces its 2023 earnings on Feb. 14, and Havas on March 7. And beyond the Big Six, Stagwell issues its earnings on Feb. 27, while Media.Monks’ owner S4 Capital brings up the rear on March 27. 

Color by numbers

More marketers are trying to diversify their ad spending to not be overly reliant on the big tech platforms, so they are growing their affiliate activity this year, according to a survey from marketing platform Awin and Forrester Consulting. Many are attributing this trend to ongoing cookie deprecation issues and other measurement challenges. —Antoinette Siu

Here’s more:

46% of marketers invest in emerging technologies as they try to stay ahead with tech advancements, like AI.

45% are shifting to first-party data strategies for customer retention due to changing cookie and privacy rules.

Diversifying ad spending away from Big Tech platforms is a top priority for 30% of respondents – with 68% saying they are frustrated with the lack of personalized strategic guidance. Another 67% cited insufficient reporting, inhibiting the ability to forecast results.

Respondents said affiliate/partner marketing was in their top three channels for effectiveness at 92%, behind content marketing/blogs at 96% and paid search at 93%.

Takeoff & landing

GroupM underwent considerable change in China last week, with its CEO Patrick Xu stepping down in the wake of a bribery scandal that resulted in the arrest of some GroupM execs there. It was also reported that three accounts within GroupM’s agencies went into review, including Dyson, Swatch and Yum Brands. Replacing Xu is Rupert McPetrie, currently CEO of EssenceMediacom APAC who will do double duty. Taking over Xu’s role as WPP China president is Chris Reitermann, currently head of Ogilvy in APAC.  

Stagwell’s Assembly continues to build out its European leadership: It hired James Wilde as head of growth and marketing, from Wavemaker UK, where he was head of growth. Assembly also hired Lizzy Herbertson as commercial director, coming over from Astus, where she was international agency and client lead.

Independent The Mars Agency expanded into New Zealand with the purchase of The In Group, a brand activation agency there. The move establishes a bigger presence in that part of the world, following The Mars Agency’s 2022 acquisition of Australian retail activation shop XPO Brands.

Fellow independent Exverus Media hired Lisa Lindsay as media director on the media agency’s Premier Nutrition Company accounts, overseeing media planning and buying for brands Premier Protein and Dymatize. She was most recently associate media director at RPA.

Direct quote

“Hard core sports fans, who this is likely intended for, have already figured out a package to get the sports they need. So, is there a pricing an advantage that would have them cancel cable or an MVPD (e.g., YouTube + Live TV) that already serves them the sports they desire? As it is today, this platform is not offering anything that can not be found on the linear feeds, so it may come down to pricing. As an NFL fan, one will still need Amazon, Paramount+, and Peacock… so is the price they pay now an advantage over a price that this new platform will offer to get it all?”

— A major sports media buyer on Fox, Warner Bros. Discovery and Disney’s announced sports streaming service, which is expected to launch in 2025. Here’s Digiday’s take on this story.

Speed reading

I wrote about a new ad-tech company, Adfidence, which aims to help marketers and their media agencies tackle brand safety and fraud issues before campaigns roll out. 

Antoinette Siu covered some of the challenges agencies face in finding the right alternatives to replace cookies in the search for effective data. 

A team of reporters stepped back to take a macro look at ad trends for 2024, finding that there might be more cause for optimism as marketing spend crawls its way back to pre-pandemic levels. 

https://digiday.com/?p=534599

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/media-buying-briefing-what-holding-companies-2023-earnings-so-far-tell-us-about-their-future/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

AI Briefing: Tech giants adopt AI content standards, but will it be enough to curb fakes?

Next Post

Investors in Airbnb arbitrage business allege they were defrauded in scheme promising ‘higher returns than the stock market’

Alabama man earns world record for 3-foot, 6-inch beard locks – upi.com

Alabama man earns world record for 3-foot, 6-inch beard locks – upi.com

October 2, 2025
How Trump could use a government shutdown to turbocharge his economic agenda – Yahoo Finance

How Trump could use a government shutdown to turbocharge his economic agenda – Yahoo Finance

October 2, 2025
Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

October 2, 2025
Reproductive Health Emergency Kits To Be Distributed Saturday At Jacksonville Really Really Free Market – Center for Biological Diversity

Reproductive Health Emergency Kits To Be Distributed Saturday At Jacksonville Really Really Free Market – Center for Biological Diversity

October 2, 2025
Times/Siena Survey: Americans Worry Divisions Cannot Be Overcome – The New York Times

Americans Fear Deep Divisions May Be Impossible to Overcome

October 2, 2025
Oak Ridge Reservation Set for $42M Ecological Restoration, Balancing – Hoodline

Oak Ridge Reservation to Undergo $42M Ecological Restoration and Balancing Effort

October 2, 2025
Mayor green lights Science Center development; residents call it ‘giant win’ for St. Pete – WFLA

Mayor green lights Science Center development; residents call it ‘giant win’ for St. Pete – WFLA

October 2, 2025
A ‘Great Wave’ is rippling through our galaxy, pushing thousands of stars out of place – Live Science

A ‘Great Wave’ is rippling through our galaxy, pushing thousands of stars out of place – Live Science

October 2, 2025
These are the best breweries in New Jersey, according to recent online ranking – Yahoo

These are the best breweries in New Jersey, according to recent online ranking – Yahoo

October 2, 2025
A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

October 2, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (847)
  • Economy (868)
  • Entertainment (21,742)
  • General (17,369)
  • Health (9,911)
  • Lifestyle (881)
  • News (22,149)
  • People (870)
  • Politics (879)
  • Science (16,078)
  • Sports (21,368)
  • Technology (15,851)
  • World (851)

Recent News

Alabama man earns world record for 3-foot, 6-inch beard locks – upi.com

Alabama man earns world record for 3-foot, 6-inch beard locks – upi.com

October 2, 2025
How Trump could use a government shutdown to turbocharge his economic agenda – Yahoo Finance

How Trump could use a government shutdown to turbocharge his economic agenda – Yahoo Finance

October 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version