* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Thursday, July 3, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

    Mizzou Launches Innovative New Center Dedicated to Energy Research and Technology

    Mirrors in space and underwater curtains: can technology buy us enough time to save the Arctic ice caps? – The Guardian

    Can Technology Like Space Mirrors and Underwater Curtains Buy Us Time to Save the Arctic Ice Caps?

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Naples restaurant owner prepares for hurricane season with new flood technology – Fox4Now.com

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Meet the People breaks out a standalone media agency, Swell Media

February 14, 2024
in General
Meet the People breaks out a standalone media agency, Swell Media
Share on FacebookShare on Twitter

By Michael Bürgi  •  February 14, 2024  •  3 min read  •

Ivy Liu

Meet the People, a collective of agencies across a variety of services that aspires to be a mini-holding company without the conflicts of interest, is spinning out media agency, called Swell Media, to be a standalone full-funnel shop, from an acquisition it made last fall, Digiday has learned.

The move is just the latest example of soft rebundling that’s sweeping across the independent agency landscape. 

Swell Media, part of Meet the People’s acquisition of Saltwater Collective in September 2023, had been formed in 2013 as a separate unit owned by Saltwater but in 2018 was folded back into the parent agency. It will once again be a standalone service within Meet the People (MTP), designed to give MTP’s agencies and their clients access to media expertise, while also building out Swell’s distinct media client base.

“Clients really want talk to a specialist in a moment where they need something special, but at the same time they don’t want to pay any more for the friction that is created between different agencies where you have to brief and rebrief and rebrief again,” said Tim Ringel, MTP’s CEO, a long time veteran of holding company shops who ventured out on his own with MTP in 2020. “We are a specialist for very large brands but we are also a generalist for midsize brands.”

Allison Potter, who co-founded Saltwater Collective (and Swell as part of it), will focus on broader operations within MTP, while Joseph McConellogue moves over from MTP sibling agency VSA to Swell Media as its CEO.

McConellogue also has significant media agency experience, having spent 24 years across several WPP and IPG operations before joining VSA two years ago. Like Ringel, he’s seen a lot of the cycles of media within the broader marketing economy. 

“If you look at the industry over the last 15 years, it’s been bundling, unbundling, bundling and unbundling again,” said McConellogue. “We definitely feel within the MTP portfolio, at least from a Swell Media perspective, that there is enormous opportunity that exists through our sister agencies [VSA, Public Label, Match Retail] that we wouldn’t be able to unlock unless we had our standalone dedicated media unit, that we can go to market and don’t have to break down any barriers or walls internally.”

He said Swell Media will focus on four main areas of expertise: financial, e-commerce, healthcare, and B2B. “We have everything from traditional media buying and placement right through to the most DR-focused performance digital,” he said. “So we’re not specialists at any one particular area. Our job is to really bring full-funnel media strategy and solutions to our client base.”

MTP’s client base, according to Ringel, includes IBM, Google, LVMH and Spectrum, while Swell Media’s clients include Jacuzzi, Delta Dental and Komodo Health. Ringel said he expects Swell Media to at least double in revenue this year (but he declined to offer actual revenue figures).

Ringel also said MTP continues to be on the hunt for other acquisitions, including adding more media expertise, as well as expanding its geographic reach beyond the East coast and the Midwest, where it currently operates. MTP Is financially backed by investment firm Innovatus Capital Partners.

https://digiday.com/?p=534908

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/meet-the-people-breaks-out-a-standalone-media-agency-swell-media/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Why Snapchat is pitching its platform as an alternative to social media

Next Post

Biden is calling out corporations because ‘his administration is underwater with independents,’ Andrew Yang says

Stellantis Revives SRT: High-Performance Street and Racing Division Makes a Triumphant Return

July 3, 2025
Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

July 3, 2025
LensToLens: Wetlands guard bird species from plateau to urban landscape – Xinhua

How Wetlands Safeguard Bird Species Across Plateaus and Urban Landscapes

July 3, 2025
Commentary: Vatican defends science from politics, ideology and misinformation – The Salt Lake Tribune

Vatican Takes a Bold Stand: Defending Science from Politics, Ideology, and Misinformation

July 2, 2025
Scientists Merged 3 Human Brains by Thought Alone – Popular Mechanics

Scientists Achieve Mind-Blowing Feat by Merging Three Human Brains Through Thought Alone

July 3, 2025
Retired woman shares inside look at lifestyle after moving into unconventional tiny home: ‘The best decision I’ve ever made’ – The Cool Down

Retired Woman Reveals Life-Changing Joys of Living in an Unconventional Tiny Home: “The Best Decision I’ve Ever Made

July 2, 2025
​​World Rural Development Day: Refugee-Led Farming Projects That Are Feeding the World – USA for UNHCR

​​World Rural Development Day: Refugee-Led Farming Projects That Are Feeding the World – USA for UNHCR

July 2, 2025
Trump’s economy: A weak link in MAGA’s chain – The Hill

Trump’s economy: A weak link in MAGA’s chain – The Hill

July 2, 2025
BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

July 2, 2025
About 17 Million More People Could be Uninsured due to the Big Beautiful Bill and other Policy Changes – KFF

How the Big Beautiful Bill and Policy Changes Could Leave 17 Million More People Uninsured

July 2, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (702)
  • Economy (728)
  • Entertainment (21,616)
  • General (15,681)
  • Health (9,767)
  • Lifestyle (732)
  • News (22,149)
  • People (729)
  • Politics (735)
  • Science (15,946)
  • Sports (21,226)
  • Technology (15,712)
  • World (709)

Recent News

Stellantis Revives SRT: High-Performance Street and Racing Division Makes a Triumphant Return

July 3, 2025
Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

Josh Hart Delivers Promise to Fans After Knicks’ Recent Move – Yahoo Sports

July 3, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version