* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, September 5, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ITV Studios Launches New Entertainment Label – Global Bulletin – IMDb

    ITV Studios Unveils Exciting New Entertainment Label

    TS Entertainment bringing Malibu Jack’s to former Owensboro mall – Lane Report

    TS Entertainment Launches Malibu Jack’s at Former Owensboro Mall Location

    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Unveiled a Huge ‘The Summer I Turned Pretty’ Easter Egg That Changes Everything [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Gene Associated With Deadly Heart Disease in Golden Retrievers Identified – Technology Networks

    Breakthrough Discovery Uncovers Gene Behind Deadly Heart Disease in Golden Retrievers

    Monkey Island LNG Picks ConocoPhillips’ Liquefaction Technology – Hart Energy

    Monkey Island LNG Selects ConocoPhillips’ Advanced Liquefaction Technology for Next-Gen Energy Solutions

    Credo Technology Group Holding Ltd. (CRDO) Surpasses Q1 Earnings and Revenue Estimates – Yahoo Finance

    Credo Technology Group Surpasses Q1 Earnings and Revenue Expectations

    The Economist is hiring a science and technology correspondent – The Economist

    Exciting Opportunity: Become Our Next Science and Technology Correspondent!

    Blockchain lender Figure Technology seeks to raise up to $526M in IPO (FIGR:Pending) – Seeking Alpha

    Blockchain Lender Figure Technology Sets Sights on $526M in Thrilling IPO Launch

    New Technology from Ramsey Theory Group Brings Diagnostic Testing and Telehealth Directly into Patients’ Homes – Yahoo Finance

    Revolutionary Ramsey Theory Technology Delivers Diagnostic Testing and Telehealth Right to Your Doorstep

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ITV Studios Launches New Entertainment Label – Global Bulletin – IMDb

    ITV Studios Unveils Exciting New Entertainment Label

    TS Entertainment bringing Malibu Jack’s to former Owensboro mall – Lane Report

    TS Entertainment Launches Malibu Jack’s at Former Owensboro Mall Location

    Jenny Han Dropped a Major ‘The Summer I Turned Pretty’ Easter Egg Revealing [SPOILER] – yahoo.com

    Jenny Han Just Unveiled a Huge ‘The Summer I Turned Pretty’ Easter Egg That Changes Everything [SPOILER]

    Liam Payne’s Cousin Ross Harris Honors Late Singer With Emotional Song ‘Bones’ – yahoo.com

    Liam Payne’s Cousin Ross Harris Honors Late Singer with Emotional New Song ‘Bones

    Country music star apologizes after drunken show ends with cops taking him down: ‘I’m not OK’ – PennLive.com

    Country Music Star Apologizes After Drunken Show Ends in Police Intervention: ‘I’m Not OK

    Comanche Nation Entertainment closes casino near Devol – KSWO 7News

    Comanche Nation Entertainment Closes Casino Near Devol in Surprising Move

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Gene Associated With Deadly Heart Disease in Golden Retrievers Identified – Technology Networks

    Breakthrough Discovery Uncovers Gene Behind Deadly Heart Disease in Golden Retrievers

    Monkey Island LNG Picks ConocoPhillips’ Liquefaction Technology – Hart Energy

    Monkey Island LNG Selects ConocoPhillips’ Advanced Liquefaction Technology for Next-Gen Energy Solutions

    Credo Technology Group Holding Ltd. (CRDO) Surpasses Q1 Earnings and Revenue Estimates – Yahoo Finance

    Credo Technology Group Surpasses Q1 Earnings and Revenue Expectations

    The Economist is hiring a science and technology correspondent – The Economist

    Exciting Opportunity: Become Our Next Science and Technology Correspondent!

    Blockchain lender Figure Technology seeks to raise up to $526M in IPO (FIGR:Pending) – Seeking Alpha

    Blockchain Lender Figure Technology Sets Sights on $526M in Thrilling IPO Launch

    New Technology from Ramsey Theory Group Brings Diagnostic Testing and Telehealth Directly into Patients’ Homes – Yahoo Finance

    Revolutionary Ramsey Theory Technology Delivers Diagnostic Testing and Telehealth Right to Your Doorstep

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

National Cinemedia to offer guarantees on business outcomes this upfront

March 13, 2024
in General
National Cinemedia to offer guarantees on business outcomes this upfront
Share on FacebookShare on Twitter

The drums of the $20 billion-plus video upfront marketplace are starting to beat quietly, but their sounds will soon get much louder. One of the first video sellers to pick up sticks and test out its kit is National Cinemedia, which is planning to bring new offerings to market in hopes of securing a bigger share of ad dollars. 

Digiday has learned that NCM will for the first time offer guarantees on business outcomes for advertisers who commit dollars in the upfront. Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met. 

NCM executives also explained that the largest cinema ad operation — which emerged from bankruptcy last year — will offer its ad inventory across programmatic SSPs, starting with Exchange Place but eventually expanding to other platforms. Mike Rosen, NCM’s chief revenue officer, said advertisers can now target specific demographics, DMAs, zip codes, dayparts and times of day through private marketplaces. 

“It allows us to really expand our marketplace to a longer tail of advertisers out there that either may not be buying direct or may have very specific data-driven needs on how they approach their their media spend, coming out of different budgets,” said Rosen. “The one thing that the programmatic marketplace really needs more of is expanding the reach, especially of premium video. There’s just been a limitation of what’s available through those pipes.”

Rosen added he expects a significant increase in the number of advertisers using NCM, given their access through programmatic means, from top of funnel brand awareness all the way down to performance-driven efforts. 

To make its case to advertisers this upfront, NCM is also trotting out original research playing up its advantage in securing the attention of its audience over other video media, explained Manu Singh, svp of insights/analytics & sales data strategy. Lumen Research’s work on NCM’s behalf showed a significant advantage in attention across automotive, pharma, and insurance, while cinema grew 17% in average seconds to 25.5 seconds per :30. 

 “It doesn’t matter if you have your own first-party data set, or if you’re a walled garden — it’s very simple,” said Singh. “Hey brand: you put in a lot of effort into brand messaging and you put together a creative ad [using] a lot of research saying you can tell your message beautifully in 30 seconds or 15 seconds. Don’t you want to know if people are watching that? We decided [with the research] to go in that direction.”

On another level of using attention, NCM said it’s also providing attention rating guarantees for select clients in their upfront deals, letting advertisers transact against Adelaide’s AU metric. The idea is to enable apples-to-apples quality comparisons across premium video. 

Clients have noticed the extra tools NCM is bringing to the market. 

Ron Amran, senior director of global media a Mars, for one, is making use of the Adelaide attention ratings offer — and is generally employing more attention-related metrics in the marketer’s toolbox.  “The substantial investments made by NCM, in collaboration with Adelaide, in attention metrics … allows us to link their media placements more effectively to business success,” said Amran, who noted it’s not costing extra to use this yet. “In general we want to be able to identify higher quality media placements, allowing us to plan and buy more effectively.”

Similarly, Brad Audet, CMO at Mazda’s North American operations, said he’s been impressed by NCM’s investment in data and insights. He noted a Q4 2023 campaign around which NCM did a foot-traffic study, which showed a “significant” 22% lift in foot traffic to Mazda dealerships during study, with 69% of those visits happening within five days of seeing the ad at the theater.

“We uncovered that not only did cinema deliver on meaningful KPIs for Mazda, but that more than half (53%) of the visits were within five miles of a theater,” said Audet. “We were thrilled with the results. With the evolution of cinema advertising, we now know we can expect meaningful data analytics and performance KPIs from our campaigns on the big screen. We see cinema as a key media platform to drive meaningful business outcomes and brand awareness.”

And Marianne Rush, senior media manager at Indeed, has even found cinema’s upper-funnel value extends into satisfying some diverse audience outreach.

“Cinema has been an important part of our brand strategy, particularly when it comes to supporting Indeed’s Rising Voices program,” said Rush, citing a partnership with Lena Waithe and Hillman Grad that gives BIPOC filmmakers opportunities to share their perspectives on the future of work. “We’re headed into our fourth year of the program and building off of notable success including double digit lifts in unaided consideration and brand favorability as well as positive ROAS through our media mix model.” 

Rush added that Indeed will continue the series this summer.

https://digiday.com/?p=537693

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/national-cinemedia-to-offer-guarantees-on-business-outcomes-this-upfront/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

Next Post

Faster, more personal, proactive: How generative AI is transforming digital government for citizens

George M. Sutton Urban Wilderness in Norman to Undergo Ecological Restoration Project in September – Hoodline

Transforming George M. Sutton Urban Wilderness: Exciting Ecological Restoration Kicks Off This September

September 5, 2025
White House cuts to science funding threaten AI weather forecasting institute – NBC News

White House Funding Cuts Jeopardize Future of AI-Powered Weather Forecasting Institute

September 5, 2025
The Mediterranean diet has benefits backed by science – ECB Publishing, Inc.

Unlock the Powerful Health Benefits of the Mediterranean Diet Backed by Science

September 5, 2025
Retire in This Asian Country for a Warm Culture and Relaxed Lifestyle – Kiplinger

Retire in This Asian Country for a Warm Culture and Relaxed Lifestyle – Kiplinger

September 5, 2025
Gene Associated With Deadly Heart Disease in Golden Retrievers Identified – Technology Networks

Breakthrough Discovery Uncovers Gene Behind Deadly Heart Disease in Golden Retrievers

September 5, 2025
YouTube’s NFL Broadcast Will Test Platform’s Ability to Handle Live Sports – The New York Times

YouTube’s NFL Broadcast Will Test Platform’s Ability to Handle Live Sports – The New York Times

September 5, 2025
Singapore Thrived in a US-Led World. Now What? – Bloomberg

Singapore Thrived in a US-Led World. Now What? – Bloomberg

September 5, 2025
Niger will be Africa’s fastest-growing economy in 2025, says World Bank – Peoples Dispatch

Niger will be Africa’s fastest-growing economy in 2025, says World Bank – Peoples Dispatch

September 5, 2025
Justin Bieber’s ‘Swag II’ Album Isn’t Out as Promised & It’s Keeping Fans Waiting – yahoo.com

Justin Bieber’s ‘Swag II’ Album Postponed, Fans Left Counting Down the Days

September 5, 2025
Kennedy draws bipartisan pushback at Senate hearing over moves to limit vaccines – NBC News

Kennedy Faces Strong Bipartisan Opposition at Senate Hearing Over Vaccine Restrictions

September 5, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (808)
  • Economy (826)
  • Entertainment (21,704)
  • General (16,869)
  • Health (9,867)
  • Lifestyle (840)
  • News (22,149)
  • People (828)
  • Politics (833)
  • Science (16,037)
  • Sports (21,325)
  • Technology (15,807)
  • World (807)

Recent News

George M. Sutton Urban Wilderness in Norman to Undergo Ecological Restoration Project in September – Hoodline

Transforming George M. Sutton Urban Wilderness: Exciting Ecological Restoration Kicks Off This September

September 5, 2025
White House cuts to science funding threaten AI weather forecasting institute – NBC News

White House Funding Cuts Jeopardize Future of AI-Powered Weather Forecasting Institute

September 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version