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    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

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    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

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    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

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    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

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    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

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Netflix’s advertising business enters year two

October 31, 2023
in General
Netflix’s advertising business enters year two
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By Tim Peterson  •  October 30, 2023  •  1 min read  •

Ivy Liu

Nov. 3 marks the one-year anniversary of Netflix launching its advertising business in the U.S. And what a year it’s been. From the company almost singlehandedly revitalizing Microsoft’s position in the programmatic market to the streamer struggling to deliver sufficient reach for advertisers to it hitting 5 million ad-supported viewers to, most recently, replacing its ads chief.

As Netflix moves into its second year in the advertising business, Digiday spoke with agency executives about the state of that business and what to expect as it moves into what appears to be the next phase under its new president of advertising, Amy Reinhard, and faces potentially its stiffest competition yet in Amazon Prime Video’s upcoming ad-supported tier, as covered in the video essay below.

https://digiday.com/?p=523734

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/future-of-tv/netflixs-advertising-business-enters-year-two/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

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