* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 5, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

May 29, 2024
in General
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
Share on FacebookShare on Twitter

By Michael Bürgi  •  May 29, 2024  •

Ivy Liu

As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the two principal cinema ad firms are collaborating to get their data streams back in front of those planners, Digiday has learned. 

National CineMedia and Screenvision lost their access into Nielsen’s data feeds shortly after the pandemic started when the ratings firm dropped all out-of-home data input from its principal ratings feed with little notice, according to both ad firms. It was a setback at an already tough time for both, when movie theaters had closed and their businesses were operating on life support.

Now the two have partnered with cloud-based mobile and location tech firm The People Platform to integrate their joint cinema audience data into Nielsen’s Respondent Level Data (RLD) feed for the first time.

“We were both impacted by Nielsen walking away from cinema measurement, so it made sense to come together in partnering with The People Platform,” said Manu Singh, National CineMedia’s svp of insights/analytics and data sales strategy. “Then also making sure that we are able to replicate the data feeds that existed before all of this kerfuffle with Nielsen.”

The aim is clear: get their data in front of media agency buyers and planners in a way to be considered side-by-side with other video options. 

“We want it to be a seamless and streamlined data set for agencies and brands to utilize,” said Jen Friedlander, Screenvision’s svp of insights and measurement. “Agencies and planners started utilizing tools that required a very specific data feed [respondent level data] that was not available for cinema.” Now it is. 

Singh noted the move works to appeal especially to holding company agencies that are forming their own data sets. 

“The holdcos have evolved their role and they’re trying to become the hub of measurement,” said Singh. “Which essentially means that their internal planning tools are taking precedence over any third-party tools out there. Although they may sign up for Nielsen tools, they are building the mechanics and the wherewithal to do that planning analysis internally. We were not part of that” until this deal. 

Although cinema advertising remains a small part of video investments by planners and buyers, both firms have pushed hard to show they’re a valid option, trotting out various tactics from attention measurement to guaranteeing business outcomes. And although not many media agencies talk about cinema ads, one holding company executive welcomed the move.

“Cinema is increasingly important to us as ratings erosion continue to deplete linear television ratings,” said the executive who declined to speak for attribution due to negotiations with video sellers. “It delivers high impact audiences for high profile viewing opportunities. Accurate and accessible measurement are critical to leveraging this channel at scale. Having access to this in our platforms in the same inventory pool as linear data would allow for seamless analysis and activation.”

One challenge both firms still face is the up-and-down nature of movie attendance. Last weekend was the worst Memorial Day weekend box office performance in decades — and the rest of the summer slate of films seems to be underwhelming. 

Both research execs seem unconcerned with any uncertainty — Singh noted that no buyer is buying cinema in a vacuum and that cinema audiences exceed any linear or ad supported streaming show at any time.  

“Particularly when you’re looking for an under-50 audience,” added Friedlander. “I mean, 80% of prime-time [linear TV] impressions are delivered to audiences over 50 or 55 [years old] — and that includes sports.”

https://digiday.com/?p=546211

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/cinema-ad-firms-make-their-data-streams-easier-for-media-agencies-to-access/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

How Time’s collectible covers make the case for a print comeback

Next Post

Stocks making the biggest moves after hours: Salesforce, UiPath, Capri, Pure Storage and more

Special Feature: Intraspecific variation in ecology & evolution – besjournals

Exploring the Fascinating World of Intraspecific Variation in Ecology and Evolution

July 5, 2025

NASA’s Lucy Mission Provides Full View of Asteroid Donaldjohanson – NASA Science (.gov)

July 5, 2025
Even old brains can make new neurons, study suggests – Popular Science

Even old brains can make new neurons, study suggests – Popular Science

July 5, 2025
Jonathan Anderson reinvents JW Anderson as lifestyle brand – FashionNetwork Canada

Jonathan Anderson Reinvents JW Anderson as a Vibrant Lifestyle Brand

July 5, 2025
Review: Jurassic World Rebirth is a prehistoric disaster – AZFamily

Jurassic World Rebirth: A Prehistoric Disaster Unleashed

July 5, 2025
Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

July 5, 2025
Elon Musk vows to start a new political party after Trump feud. Here’s why that’s harder than it sounds. – CBS News

Elon Musk vows to start a new political party after Trump feud. Here’s why that’s harder than it sounds. – CBS News

July 5, 2025
New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

July 4, 2025
California AG Rob Bonta says online fantasy sports platforms are illegal in the state – KCRA

California AG Rob Bonta Cracks Down, Declares Online Fantasy Sports Platforms Illegal

July 4, 2025
Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

July 4, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (705)
  • Economy (731)
  • Entertainment (21,620)
  • General (15,718)
  • Health (9,768)
  • Lifestyle (735)
  • News (22,149)
  • People (731)
  • Politics (739)
  • Science (15,948)
  • Sports (21,229)
  • Technology (15,715)
  • World (712)

Recent News

Special Feature: Intraspecific variation in ecology & evolution – besjournals

Exploring the Fascinating World of Intraspecific Variation in Ecology and Evolution

July 5, 2025

NASA’s Lucy Mission Provides Full View of Asteroid Donaldjohanson – NASA Science (.gov)

July 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version