Kim Kardashian has made a major announcement concerning her clothing brand SKIMS and the National Basketball Association.
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Kim Kardashian Shared The Announcement Monday Morning
Kim Kardashian revealed the news via social media on Monday, October 30. On Instagram, the 43-year-old shared a carousel of photos that featured her standing alongside NBA Commissioner Adam Silver and one of the SKIMS co-founders, Jens Grede.
In the post’s caption, Kardashian explained that SKIMS is now the “Official Underwear partner” of the NBA, WNBA, and USA Basketball.
“Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball”
Kardashian also shared a statement about the partnership, per Daily Mail.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian said. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
What Fans Can Expect To See As A Result Of The Partnership
According to TMZ, the partnership between the entities is part of a “multiyear deal.” Additionally, NBA Commissioner Adam Silver has detailed what fans expect from the partnership.
“SKIMS has quickly become one of our most culturally-influential brands,” Silver said, per Daily Mail. “
We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.
Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.”
Additionally, the Daily Mail notes that the partnership follows Kardashian recently launching SKIMS Mens on October 26.
Social Media Reacts
Social media users entered The Shade Room’s comment section to largely applaud Kardashian for her savvy business.
Instagram user @deee___w wrote, “Can’t even hate… she be deep in her bag like a grandma with a peppermint 👏🏾”
While Instagram user @ashley.brionne added, “She is such an inspiration 🔥 always been bout her coins!”
Instagram user @joselyn_dumas remarked, “One thing about about Kim, she keeps going for the💰. Very business savvy ❤️ that.”
While rapper The Game even added a few words of his own.
“Now that’s fire 🔥”
Others even took the time to applaud Kardashian’s mother and manager, Kris Jenner.
Instagram user @aspinnickela wrote, “Kris gets to the bag Jenner needs to teach a management class!! All her kids are wealthy. Even Rob and he don’t even come outside 😂”
While user @rollitupk added, “If we could trade mommas for a li while, I’m telling ya give me one week with kris and I’ll own 13 ruth Chris’s.”
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