Readers, it’s happening: Apple will soon allow iOS users to sideload app stores in the European Union (EU).
This will enable consumers to access software through other means than Apple’s App Store — and this move could have huge implications not only for the company, but also for Europe’s consumer and business markets.
While the specific date for sideloading is unconfirmed, the rumours predict this will happen at some point in the first half of 2024.
All this raises some interesting questions: why is this happening? Should you care about sideloading? And how will it impact the European market?
The
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