The Tesla Model Y was the most popular new electric car in Europe in the first half of 2024. However, Model Y sales fell sharply, and as a result, Tesla did not have a great half-year in terms of total sales, according to figures from Jato Dynamics.
Tesla saw Model Y registrations fall by 26 percent in the first half of the year. Still, the Model Y was the most popular new electric car in Europe in the past six months, by far. There were 101,181 units registered, considerably more than number two. Number two is also a Tesla because the Model 3 follows in second place with 58,400 registrations. There were 37 percent more Models 3s registered than in the first half of 2023.
The compact, electric Volvo EX30 storms into the sales charts in third place, although with 36,980 registrations, it lags behind the Model 3. The reduced popularity of the Volkswagen ID4 is striking. Of these, 29,146 units have been registered, 30 percent less than in the first half of last year. The Volkswagen ID4 is only ten registrations ahead of the ID3. Fewer units of the Volkswagen ID3 also left the showroom in the first six months of this year than in the same period last year.
most popular electric cars in Europe in the first half of 2024
Brand
Fashion model
Number
Percentage difference compared to the first half of 2023
1
Tesla
Model Y
101,181
-26%
2
Tesla
Model 3
58,400
+37%
3
Volvo
EX30
36,980
–
4
MG
4
31,922
+4%
5
Volkswagen
ID4
29,146
-30%
6
Volkswagen
ID3
29,136
-17%
7
Skoda
Enyaq
25,248
-2%
8
Volvo
EX40
25,223
-5%
9
BMW
iX1
24,506
+53%
10
Audi
Q4
24,456
+9%
Tesla drops
The Tesla Model 3’s enormous popularity can’t fully offset the sharp drop in Model Y sales. The Model S and Model X combined accounted for just 1,944 registrations in the first half of 2024. As a result, Tesla registered a total of 161,525 new vehicles in the first six months of this year, down 13 percent from the same period last year.
According to Felipe Munoz, Global Analyst at Jato Dynamics, Tesla’s sales decline has multiple causes. “It is not possible for any car brand to continue growing with a limited and ageing portfolio.” Tesla is also facing increasing competition. In addition, its strategy of heavily discounting models is losing its impact as more and more other car manufacturers, including Chinese brands, are doing the same. Model Y sales will probably get a boost after a facelift. After all, we saw that happen with the Model 3.
Also See: Tesla Is Offering To Replace One Of The Electric Motors In The Cybertruck For free
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