The Best Final-Hour Prime Day Deals, From $90 AirPods and Fire Tablets to $130 Robot Vacuums

Amazon Prime Day, aka the Super Bowl for online deal hunters, is almost over. (And yes, the “day” actually spans 48 hours.) The Hollywood Reporter‘s team of lifestyle experts and shopping editors have scoured countless spreadsheets and pages of deals to find more than 50 essential deals and the biggest discounts to shop in the final hours of Prime Day 2023.

After weeks of hype, the two-day shopping event officially kicked off on July 11 with up to 75 percent off Amazon’s own lineup of devices (including Fire TVs and tablets), up to 60 percent top-rated electronics from Apple and Sony, up to 50 percent off Barbie products and Prime Video channels, up to 40 percent off best-selling beauty and designer fashion, up to 40 percent off Bose headphones and soundbars, Amazon Essentials and Simple Joys by Carter’s clothing starting at $10, epic deals on Dyson and Theragun and much more. Per Amazon, “new deals will drop every 30 minutes during select periods throughout the event.”

Amazon rolled out early Prime Day deals on its own devices and bundles, back-to-school essentials, college must-haves and popular products from small businesses (including Black-, women-, and military family-owned brands and independent makers). Now that the big shopping day has come, there are even deeper discounts to shop today and tomorrow.

Related: The Best Amazon Prime Day Alternative Sales

There are two new ways to save this year on Prime Day: invite-only offers and Buy with Prime. Below, we’ve outlined everything you need to know about Prime Day 2023, including the exact end date and time, how to save beyond Amazon.com and more.

In a hurry? Scroll down to the end of the page for our roundup of the best Prime Day deals organized by category.

When Does Amazon Prime Day 2023 End?

Amazon Prime Day 2023 started Tuesday, July 11, at midnight PT/3 a.m. ET and ends Wednesday, July 12 at midnight PT (or July 13 at 3 a.m. ET).

If you want to access Prime Day 2023 deals, you’ll need an Amazon Prime membership, which costs $15 monthly or $139 annually. Member benefits include free two-day shipping, same-day delivery, access to content on Amazon Prime Video, exclusive savings and free two-hour delivery on Amazon Fresh or Whole Foods Market groceries, access to Prime Try Before You Buy and personal shopping services, special deals on subscriptions and other perks. Amazon Prime store cardholders also receive 5 percent cash back on purchases.

Prime members can sign up for alerts for personalized deals on online doorbusters ahead of the event. Those who don’t yet have an Amazon Prime membership can sign up for a 30-day free trial.

Amazon

Amazon Fire TV 43″ Omni Series 4K UHD Smart TV $99.99 on Amazon.com

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Amazon

SAMSUNG 32-Inch Class QLED The Frame LS03C Series $547.99 on Amazon.com

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Amazon

SAMSUNG HW-Q600C 3.1.2ch Soundbar $429.99 on Amazon.com

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THE BEST PRIME DAY DEALS ON BLUETOOTH SPEAKERS

Up to 53% off Echo Dot Kids 5th-gen
TOP PICK: Up to 43% off Sony speakers
Up to 50% off Marshall speakers
Up to 44% off JBL speakers
Up to 40% off Bose speakers
Up to 32% off Bang & Olufsen speakers
Up to 36% off Anker speakers

The Best Prime Day Deals on Beauty, Grooming & Personal Care

THE BEST PRIME DAY DEALS ON BEAUTY & GROOMING (READ MORE)

Amazon

LANEIGE Lip Glowy Balm $18.00 on Amazon.com

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Up to $100 off Dyson renewed Airwrap, Corrale hair straightener, Supersonic hair dryer
Up to 53% off skincare from Honest, L’Oréal, Neutrogena and more
Up to 40% off Elemis, Crepe Erase, Elemis and more premium skincare brands
53% off SolaWave 4-in-1 red light and microcurrent wand
Up to 34% off NuFace microcurrent devices and kits (read more here)
Up to 30% off Hourglass, Buxom Cosmetics, RMS Beauty and more
30% off skincare from Tatcha and Goop
30% off Know Beauty Glacial Clay mask, $26 (reg. $35)
Up to 30% off Shisedo, Stripes, Beekman 1802 and more
Up to 30% off Laneige, Inissfree and Sulwhasoo
Up to 32% off Sunday Riley skincare
30% off Mario Badescu Seaweed Night Cream, $15 (reg. $22)
20% off Olaplex hair treatments

Amazon

Revlon One Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush $39.99 on Amazon.com

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THE BEST PRIME DAY DEALS ON PERSONAL CARE

THE BEST PRIME DAY DEALS ON ORAL CARE

Amazon

Crest 3D Whitestrips Professional Effects $29.99 on Amazon.com

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The Best Prime Day Deals on Clothing, Shoes and Accessories (READ MORE)

The Best Prime Day Deals on Fitness & Wellness

Lemme

Lemme Focus Gummies $30.00 on Amazon.com

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The Best Prime Day Deals on Home & Garden

THE BEST PRIME DAY DEALS ON COOKWARE & KITCHEN ESSENTIALS

Amazon

Keurig K-Mini Plus K-Cup Pod Coffee Maker $79.00 on Amazon.com

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Amazon

Stasher Reusable Silicone Storage Bags, 4-pk. $38.49 on Amazon.com

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Amazon

Tushy 3.0 Warm Water Spa Bidet Attachment $94.46 on Amazon.com

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THE BEST PRIME DAY DEALS ON FURNITURE, DECOR, MATTRESSES & BEDDING

Amazon

GLAMBURG Ultra Soft 8 Piece Towel Set $29.99 on Amazon.com

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THE BEST PRIME DAY DEALS ON VACUUMS AND AIR PURIFIERS

Amazon

Shark AV753 ION Robot Vacuum $129.99 on Amazon.com

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Amazon

eufy by Anker HomeVac H11 Cordless Vacuum $35.99 on Amazon.com

Buy now

Amazon

BLUEAIR Pure 411a Max Small Room Air Purifier $97.99 on Amazon.com

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The Best Prime Day Deals on Luggage & Travel Accessories (READ MORE)

Amazon

Samsonite 2-pc. Luggage Set $201.30 on Amazon.com

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Amazon

BAGAIL Digital Luggage Scale $9.59 on Amazon.com

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The Best Prime Day Deals on Toys

Amazon

Barbie Dream Closet Playset $40.49 on Amazon.com

Buy now

Up to 83% off Funko Pop! figurines
up to 68% off Baby Alive, My Little Pony and more
Up to 65% off Disney toys and accessories
Up to 57% off LOL Surprise, Polly Pocket, Rainbow High and more doll brands
Up to 54% off learning and tech toys from Osmo, PlayShifu, Learning Resources and more
Up to 52% off Melissa & Doug toys
Up to 50% off Hot Wheels, Minecraft, Pokemon and more
Up to 51% off Fisher-Price, Mega and more
Up to 50% off Barbie dolls and accessories
Up to 48% off toys by Bakugan, DC, Star Wars, McFarlane and more
Up to 46% off action figures from Marvel, Star Wars and more
Up to 43% off Nerf, Hasbro and more
Up to 40% off PicassoTiles toys
Up to 33% off American Girl dolls
Up to 27% off board games