* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

The (Last?) Resort: Has The Destination Had Its Day In The Sun?

July 28, 2023
in General
The (Last?) Resort: Has The Destination Had Its Day In The Sun?
Share on FacebookShare on Twitter

How can resorts reach a wider audience? Is an ‘authentic resort’ an oxymoron? And is there potential for an entirely new model? FRAME’s editor at large Tracey Ingram and Creative Supply’s Youri Sawerschel examine whether resorts are ready for a revolution.

TRACEY INGRAM: Before Covid-19 hit, all-inclusive resorts were the fastest-growing market in the accommodation sector, and the market is quickly bouncing back. To some, though, these self-contained ecosystems are associated with overcrowding, negative environmental impact, lack of cultural experience, subpar food and hygiene concerns. This doesn’t seem to be affecting their success, but how can resorts differentiate themselves in an increasingly crowded category – and create a new association for potential visitors?

YOURI SAWERSCHEL: I think a lot of resorts are very aware of this and are trying to move away from preconceived ideas by being ultra-exclusive and targeting special demographics. That said, there’s a huge market that’s very happy with the typical resort where they can get as much as they want for a fixed price. In French we say, ‘Il faut de tout pour faire un monde’ – ‘It takes everything to make a world’ – so we shouldn’t be too quick to disregard certain types of resorts.

Dimensions Algonquin Highlands in Ontario, Canada— Source: Creative SupplyDimensions Algonquin Highlands in Ontario, Canada— Source: Creative Supply

Dimensions Algonquin Highlands in Ontario, Canada— Source: Creative Supply

Dimensions Algonquin Highlands in Ontario, Canada, offers ‘safe and legal psychedelic-assisted experiences for personal growth, wellbeing, and creative exploration’. On the shores of Maple Lake, the project taps into the multisensory movement and includes interiors with tactile natural materials.— Source: Creative SupplyDimensions Algonquin Highlands in Ontario, Canada, offers ‘safe and legal psychedelic-assisted experiences for personal growth, wellbeing, and creative exploration’. On the shores of Maple Lake, the project taps into the multisensory movement and includes interiors with tactile natural materials.— Source: Creative Supply

Dimensions Algonquin Highlands in Ontario, Canada, offers ‘safe and legal psychedelic-assisted experiences for personal growth, wellbeing, and creative exploration’. On the shores of Maple Lake, the project taps into the multisensory movement and includes interiors with tactile natural materials.— Source: Creative Supply

TI: Especially these days, with inflation and rising costs. People still want to go on holiday and are often looking for easy solutions, which is what all-inclusive resorts offer – one destination, everything on hand, you know what you get. They’re also convenient for families with young children, who can make use of kids’ activities and on-site childcare. So we could say that the affordable, all-inclusive segment is relatively safe, but resorts could also reach a wider audience. Since the wellness industry continues to boom, I can imagine some rebranding as a ‘retreat’ instead of a ‘resort’. Think of The Standard’s residencies with Ayurvedic experts and sound healers, or Six Senses Vana in India, which offers holistic rebalancing therapies. You mentioned targeting special demographics, and we’ve also seen new retreats for psychedelic healing experiences, like Dimensions Algonquin Highlands in Canada.

YS: Yes, it’s interesting that just changing the word resort to retreat conjures a different mental image. And the spatial logic is the same – what changes is how you operate it, and who you bring in and for what purpose.

TI: Both a resort and a retreat are typically self-contained experiences, but some travellers want to experience the wider area and are often looking for authentic experiences. Do you think resorts can offer authenticity?

YS: It’s good to speak about authenticity because it’s the buzzword of 2023 for hotel and resort experiences. There’s no shared definition of ‘authenticity’; like ‘lifestyle’, everybody is throwing the word in the air. I think it’s a paradox, because if you offer an authentic experience but you create it, is it still authentic? Also, if you pay thousands of dollars to go to a resort, why would you go outside and pay extra somewhere else? This means authenticity has to happen inside the resort. To me, authenticity is about aligning your story, your promise, your actions and the experience you offer. You can be a large Antalya hotel and offer a so-called ‘cliché’ experience, like belly dancing in the evening, but that can be authentic for what you, the hotelier,are.

The Desa Potato Head resort in Seminyak, Bali— Source: Creative SupplyThe Desa Potato Head resort in Seminyak, Bali— Source: Creative Supply

The Desa Potato Head resort in Seminyak, Bali— Source: Creative Supply

The Desa Potato Head resort in Seminyak, Bali, seeks to make the beachfront accessible to locals, who are also welcome in other public spaces such as a courtyard, rooftop, exhibition area and bar.— Source: Creative SupplyThe Desa Potato Head resort in Seminyak, Bali, seeks to make the beachfront accessible to locals, who are also welcome in other public spaces such as a courtyard, rooftop, exhibition area and bar.— Source: Creative Supply

The Desa Potato Head resort in Seminyak, Bali, seeks to make the beachfront accessible to locals, who are also welcome in other public spaces such as a courtyard, rooftop, exhibition area and bar.— Source: Creative Supply

TI: You raised the point about visitors potentially not leaving the resort, but there’s also the issue of locals being unable to enter. It was interesting to see this addressed in the Desa Potato Head resort in Seminyak, a popular tourist destination in Bali. The idea is that all the resorts along this stretch have made the beach inaccessible to locals. OMA’s design is elevated, making the beachfront accessible while creating a public courtyard beneath that’s activated with events. Other areas, like a rooftop, exhibition area and bar, are also open to locals.

YS: I think there are a few ways to engage local communities. One is to hire locals, which happens most of the time. Two, a bit of a trend now, is to help the locals – which feels a bit ironic given the nature of the business. The third thing, which is more interesting, is to offer something to locals. Take for example Benesse House Museum on Naoshima Island in Japan, a cross between an indoor-outdoor art exhibition and a hotel that’s also interesting for day-trippers. The fourth approach is to turn guests into locals. Think about digital nomads who flock to faraway destinations for a week and end up staying for a year. These visitors are generally looking for places that address their needs but make them feel like locals. There’s a huge opportunity right now for digital nomads, and in the future for retirees.

The Both in Heckfield, UK— Source: Creative SupplyThe Both in Heckfield, UK— Source: Creative Supply

The Both in Heckfield, UK— Source: Creative Supply

Communicating the values and approach behind its offering, The Bothy is a spa and resort in Heckfield, the UK, that combines wellness areas and  forest surroundings to foster a restorative guest experience.— Source: Creative SupplyCommunicating the values and approach behind its offering, The Bothy is a spa and resort in Heckfield, the UK, that combines wellness areas and  forest surroundings to foster a restorative guest experience.— Source: Creative Supply

Communicating the values and approach behind its offering, The Bothy is a spa and resort in Heckfield, the UK, that combines wellness areas and forest surroundings to foster a restorative guest experience.— Source: Creative Supply

TI: You brought up the irony of ‘helping’ locals. Since a lot of locals rely on tourism for income, and the market doesn’t seem to be slowing down, resorts should at least become more aware of their impact. Desa Potato Head’s director of architecture and development has said the most important thing for them now is regeneration. What they really don’t want is visitors who come and consume everything, leave a lot of rubbish and just leave. How can they regenerate their trip and participate in community-based environmental activities? The resort hosts ‘waste walks’, where people collect rubbish that’s turned into things like furniture. Visitors can help to replant indigenous vegetation, forage local food to be prepared for lunch and join waste workshops to learn how to upcycle. Who knows if it will work, but the idea is to take the knowledge back home with them.

YS: The issue is that waste management and sustainability are serious topics, and not what people necessarily want to think about on holiday. How can you reframe them into something that’s exciting to do and to talk about when you get home? Better showcasing the sustainable offer and responsible activities is key. This is also true for other offers. Heckfield in the UK, for example, is a forest resort with a spa. But rather than saying, ‘We have a spa’, they give it a special name, the Bothy, and communicate the approach and values behind it. We’re currently discussing a project with a resort that has 15 tennis courts, and all they say is, ‘We have 15 tennis courts’. But the resort can build an entire story about tennis: what it means to play there, how you can become a pro, what’s the best technique. It’s about contextualizing and better telling the story of the offer, because a tennis court is the same everywhere, but how you approach and play the game – that’s different.

Kuuma’s pop-up saunas— Source: Creative SupplyKuuma’s pop-up saunas— Source: Creative Supply

Kuuma’s pop-up saunas— Source: Creative Supply

Kuuma’s pop-up saunas, which were located in Amsterdam this past winter, have been moved to Kraggenburg and 
Rotterdam, the Netherlands. The concept not only makes wellness space more accessible but reveals how certain spaces 
can be differently utilized throughout the year.— Source: Creative SupplyKuuma’s pop-up saunas, which were located in Amsterdam this past winter, have been moved to Kraggenburg and 
Rotterdam, the Netherlands. The concept not only makes wellness space more accessible but reveals how certain spaces 
can be differently utilized throughout the year.— Source: Creative Supply

Kuuma’s pop-up saunas, which were located in Amsterdam this past winter, have been moved to Kraggenburg and
Rotterdam, the Netherlands. The concept not only makes wellness space more accessible but reveals how certain spaces
can be differently utilized throughout the year.— Source: Creative Supply

TI: And even if you don’t have certain facilities yourself, you can now get self-contained wellness facilities brought in, or have pop-ups. Some hotels with outdoor space but no saunas have brought in Iglucraft saunas, for example, while Kuuma’s saunas pop up in Amsterdam during the winter. They utilize space occupied by restaurant terraces in the summer, so it’s interesting to consider how certain spaces are used at different times and in different seasons.

YS: You could also think about it the other way – instead of things happening at different times in the same place, what about a ‘deconstructed resort’? Imagine staying at a small hotel on a Greek island with a couple of rooms and beach access – basic facilities. But if that hotel collaborates with different suppliers on the island, it could potentially put together an all-inclusive offer, which could be marketed under a common name. Just as in a city hotel you can reconstruct offers digitally – ordering food via Deliveroo, going jogging with your Nike app, meditating via Headspace – resorts could do something similar in many destinations that have a lot of independent players.

TI: I can definitely see the potential in that – it would be an interesting way to explore a wider area through the safety net of a trusted resource. Finally, how do you think resorts can more broadly maintain their appeal?

YS: By offering what can’t be Googled. Because these days you can go to the other side of the world and literally know everything beforehand – even where the best selfie spots are. Since happiness is reality minus expectation, if you already have an expectation, the reality can merely match it, so the happiness level won’t be high. Resorts need to give guests a sense of surprise and discovery, which is easy to say and hard to achieve.

Youri Sawerschel
Creative Supply

View source

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Hospitalitynet – https://www.hospitalitynet.org/news/4117516.html

Previous Post

Hilton Expands Footprint in Japan

Next Post

Prince Hotel, Hong Kong Reopens

The billion-year reign of fungi that predated plants and made Earth livable – ScienceDaily

October 1, 2025
We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

October 1, 2025
Building Better Leaders Through the Science of Happiness – Pace University

Unlocking Leadership Potential: How the Science of Happiness Transforms Leaders

October 1, 2025
Viral ‘Goth house’ for sale just in time for Halloween – The Weekly Journal

Step Inside the Spooky ‘Goth House’ Perfect for Halloween!

October 1, 2025
Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

October 1, 2025
Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

October 1, 2025
The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

October 1, 2025
The “stuck economy,” tariffs and Wall Street – marketplace.org

How Tariffs and Wall Street Are Strangling the Economy’s Growth

October 1, 2025
LSU Theatre’s season opener: A handkerchief discovered by a lovesick suitor adds up to hilarity – The Advocate

Love, Laughter, and a Lost Handkerchief: LSU Theatre’s Season Opener Promises Hilarious Fun

October 1, 2025
Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

October 1, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (846)
  • Economy (866)
  • Entertainment (21,740)
  • General (17,353)
  • Health (9,910)
  • Lifestyle (880)
  • News (22,149)
  • People (869)
  • Politics (877)
  • Science (16,077)
  • Sports (21,367)
  • Technology (15,850)
  • World (849)

Recent News

The billion-year reign of fungi that predated plants and made Earth livable – ScienceDaily

October 1, 2025
We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

We Asked an Entomologist to Fact-Check the Science of ‘Alien: Earth’ – Esquire

October 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version