The ultimate sports lodge hits 100 locations with three new restaurant openings and continues to expand development pipeline
Memorial Day weekend of 2023 will always be memorable for Twin Peaks as it celebrated the grand opening of its 100th lodge in the Indianapolis suburb of Greenwood, Indiana. It’s a milestone that Twin Peaks CEO Joe Hummel sees as the beginning of continued expansion for the brand.
“We take pride in knowing our customers and strive to keep giving them an experience that they can’t get anywhere else,” Hummel said. “Hitting the 100-lodge milestone in Q2 was an incredible feat. Our fans embrace our offerings, and our franchise partners and staff consistently deliver – that’s why we can continue to scale the brand so rapidly.”
Twin Peaks is set to reach 103 locations before the end of July and plans to open eight more restaurants in several new markets before the end of the year. The brand has set its sights on becoming the top sports bar in the country and anticipates expanding its footprint to 200 lodges by 2027.
Twin Peaks opened its fifth Arizona location in the Deer Valley area of Phoenix in April and celebrated its fourth Ohio restaurant with the grand opening of its Polaris lodge in May. That marked the first location in Columbus, which extended JEB Food Group’s franchise area development agreement with Twin Peaks to add the Cleveland area during the second quarter. The franchise group will now own and operate 16 restaurants throughout the Ohio River Valley including areas around Columbus, Cincinnati and Cleveland, Ohio, as well as Louisville, Kentucky and southern Indiana.
Twin Peaks expanded another franchise partner’s area development agreement in the second quarter, securing four new locations with 3B Lodge. The Wichita, Kansas-based group will open new franchised lodges in Omaha and Lincoln, Nebraska as well as Tulsa, Oklahoma and West Des Moines, Iowa. 3B Lodge, which will own and operate nine Twin Peaks, is determining which new market it will enter first and is currently exploring real estate options for each of the four new locations.
“We’re always looking to find partners that understand our brand and are passionate about the restaurant industry,” said Hummel. “We have great franchise partners and we’re excited to continue expanding Twin Peaks’ footprint nationally.”
The brand is sure to grab more potential franchise partner’s attention with the hardware it earned during the second quarter. FSR ranked Twin Peaks fifth in its list of top sports bars in the country, while Technomic ranked Twin Peaks 102nd in its Top 500 Restaurant Report. Nation’s Restaurant News ranked the brand 103rd in its Top 250 Restaurant Chains and Franchise Update named Twin Peaks to its “Best of the Best” list. In addition, Twin Peaks won the Most Innovative Use of Customer Facing Digital Tools award in Franchise Update’s 2023 Franchise Innovation Awards.
The brand celebrated the end of the second quarter in style with its annual Miss Twin Peaks International Contest at the Wildhorse Saloon in Nashville, Tennessee. Lauren from the newly opened Twin Peaks Deer Valley was crowned the 2023 winner.
The third quarter has new openings scheduled in Oceania, Mexico, Jacksonville and Sarasota, Florida, plus the relocation of its new Plano lodge in Twin Peaks’ homebase – the Dallas-Fort Worth area. The brand has kicked off another fantasy football season and is preparing for an exciting NCAA and NFL football season at its lodges.
For more information on Twin Peaks, visit twinpeaksrestaurant.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks is rapidly approaching 110 locations in the US and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket, pork and wings, guests can expect menu items capable of satisfying every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings and growth in same-store sales. Forward-looking statements reflect expectations of management concerning the future and are subject to significant business, economic and competitive risks, uncertainties and contingencies. These factors are difficult to predict and beyond our control, and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that are filed from time to time by FAT Brands Inc. with the Securities and Exchange Commission, such as its reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.
Contact:
Mario Zavala
Champion
214-693-4964
mzavala@championmgt.com
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