Photo Credit: Warner Music India
Warner Music expands its deal with JetSynthesys’ Global Music Junction, making Warner Music India the biggest player in the Indian local language market.
Warner Music India has expanded its partnership with JetSynthesys’ entertainment subsidiary, Global Music Junction (GMJ). Expanding upon a deal struck in 2021, the new agreement sees Warner Music making a strategic investment in GMJ, providing it a seat on the board and establishing Warner Music India as the largest player in the central Indian music market.
The dominant force in the Bhojpuri, Kannada, Gujarati, Haryanvi, and Oriya language markets, GMJ recently achieved exponential growth in the latter two. Bhojpuri is the fastest-growing language in India, and this latest move makes Warner Music the largest player in its music market.
The company offers artist and label services including content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal expertise. GMJ has built an ecosystem involving over 100 partners and 250 million subscribers, providing more than 100 billion minutes of entertainment annually across 130,000-plus piece of audiovisual music content.
“This is a significant milestone in the expansion of our presence across India,” says Alfonso Perez Soto (pictured center left), President of Emerging Markets at Warner Music. “Working with the amazing team at GMJ last year not only strengthened our partnership, but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world. India is one of the most exciting music markets in the world, and with GMJ as a partner, we’re right at the heart of it.”
“Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada, and Gujarati markets in India, have seen incredible growth in the recent past,” adds Rajan Navani, CEO and founder of JetSynthesys.
“Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”
“Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest expanding music company,” says Jay Mehta (pictured center right), Managing Director of Warner Music India.
“GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business. This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”
Rajkumar Singh (pictured right), CEO of Global Music Junction, concludes: “GMJ is committed to pioneering innovative marketing strategies, fostering creativity, and elevating the digital music landscape across India. Our expanded partnership with Warner Music will help us fulfil our vision of becoming the foremost digital entertainment company in the country, while nurturing the next generation of talent. We will continue to enable our partners to focus on their artistic endeavors, while we manage their digital properties to engage users effectively.”
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