Photo Credit: Pedro Menezes
Warner Music Group continues ramping up its investments, announcing its partnership with Sua Música to promote Brazilian regional music.
Warner Music Brazil and the Sua Música Group, which owns the largest Brazilian music platform and the Sua Música digital distributor, have joined forces to enhance and globally expand the reach of Brazilian regional artists. The initiative aligns with Warner Music’s plans to amplify its presence in the regional music scene in Brazil and strengthen the sector. This investment will make Warner Music a partner of Sua Música, with the companies combining their efforts to develop regional artists and songwriters.
“This is a very important milestone for us as cultural enablers,” says Leila Oliveira, President of Warner Music Brazil. “The combination of Sua Música’s significant presence in regional music with our national reach and global network will amplify the efforts of both companies and offer artists new creative and commercial possibilities and opportunities.”
“This partnership consolidates our presence in Brazil’s Northeast and opens space for the growth of regional genres worldwide,” adds João Alquéres, General Director, ADA Brazil. “As we have reinforced with our partners, Warner Music can offer a variety of solutions for artists and songwriters at different stages of their careers. Working together with Sua Música demonstrates our ability to operate in various musical genres and different regions of Brazil.”
“The announcement of the investment comes to crown and corroborate an excellent moment for the Sua Música Group in the Brazilian market. We are very proud of this important move,” says Roni Maltz Bin, CEO of Sua Música. “Since the company’s creation, we have always grown with our own capital, and this investment will undoubtedly be very relevant to further accelerate all our business fronts. Warner Music recognized the full potential of our strategy, and we will certainly join forces to grow more rapidly in the national market.”
Maltz Bin concludes, “Our main mission is to develop, amplify, and connect the music universe. Our goal is to strengthen the Sua Música Group as a complete solutions hub for artists, intensifying our concept of a one-stop-shop for music: distributor, publisher, ap, and much more. And it doesn’t stop there! We are also accelerating our music production front with studios across Brazil. We already have Sua Música Space in Foraleza, which is the largest content production hub in the Northeast; another studio in Campina Grande; and we will soon open a third in São Paulo. We are also evaluating more cities to expand our presence in Brazil and Latin America this year.”
The partnership will allow Sua Música Group to focus on expanding its operations across Brazil, starting with developing a leadership role for its music platform in the Northeast and promoting Sua Música Digital.
The distributor already manages the digital careers and handles royalty management for over 1,000 talents across Brazil, including Tarcísio do Acordeon, Vitor Fernandes, Thiago Aquino, Heitor Costa, Japãozin, and Evoney Fernandes. Sua Música will be a significant partner for Warner Music in its strategy of expanding presence in all regions of the Brazilian market, boosting its foothold in regional music, local partnerships, and sharing expertise in discovering new voices to create future catalogs.
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