* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 27, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    TOMI Environmental Solutions, Inc. Expands SteraMist iHP Technology Services in Healthcare Sector with New Provider Partnership – Quiver Quantitative

    TOMI Environmental Solutions Accelerates SteraMist iHP Technology Expansion in Healthcare with New Provider Partnership

    Indiana County Technology Center’s Joint Operating Committee looks to the future as program plans began to take shape – Indiana Gazette Online

    Indiana County Technology Center’s Joint Operating Committee Charts an Exciting Path Forward as New Program Plans Take Shape

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

    Harvest Fest 2025 – yadkinripple.com

    Celebrate the Bounty: Harvest Fest 2025 is Coming!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    TOMI Environmental Solutions, Inc. Expands SteraMist iHP Technology Services in Healthcare Sector with New Provider Partnership – Quiver Quantitative

    TOMI Environmental Solutions Accelerates SteraMist iHP Technology Expansion in Healthcare with New Provider Partnership

    Indiana County Technology Center’s Joint Operating Committee looks to the future as program plans began to take shape – Indiana Gazette Online

    Indiana County Technology Center’s Joint Operating Committee Charts an Exciting Path Forward as New Program Plans Take Shape

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Why Nextdoor is optimistic about AI-fueled growth despite declining user count

August 11, 2023
in General
Why Nextdoor is optimistic about AI-fueled growth despite declining user count
Share on FacebookShare on Twitter

User growth has often been a seen as a leading indicator for the health of social networks, but could generative AI shift the focus to other types of growth?

When it reported second quarter earnings on Tuesday, Nextdoor saw revenue increase 4% to $56.9 million after several quarters of decline — clearly a positive swing. Meanwhile, the neighborhood-focused app saw session growth outpace total weekly active users — which fell 1.8% from the first quarter to 41.6 million — with more engagement attributed to the company’s investments in artificial intelligence.

In May, Nextdoor launched a new “Assistant” powered by OpenAI’s ChatGPT to help people give and receive business recommendations, while also offering users ideas for writing posts that receive more engagement and that are respectful to their fellow users. According to Nextdoor CEO Sarah Friar, there’s been an “uptick” in people accepting and using genAI tools, adding that for some people it’s “probably their first experience of a ChatGPT-type experience in a high-utility setting.”

“We want to be able to have them show up and have an ad pre-created,” Friar told Digiday. “We already do this, but we can do them much smarter with genAI using what neighbors have already said about a business, and maybe pics that neighbors have already put on the platform about it … So that’s to come and it’s the benefit of building our own kind of modern next-generation ads platform.” 

Nextdoor is a “unique asset with a lot of untapped but identified growth and monetization opportunities” that “should benefit from the AI tailwind,” according to a new research note published by Evercore. Although 4 million businesses have claimed a location on the social network, the investment banking advisory firm estimates less than 50,000 are currently paying advertisers.

“Nextdoor’s main focus now is to boost revenue by attracting fresh advertisers to its advertising platform,” Evercore’s analyst wrote. “We expect Nextdoor to see a topline re-acceleration once the ad demand environment improves.”

Founded in 2010 and a publicly traded company since November 2021, Nextdoor has rolled out a number of new tools for advertisers in recent months including an updated self-service ads manager, a new digital out-of-home ad offering and a new contextual advertising partnership with Microsoft Bing. According to Friar, the improvements with the new ads manager have helped deliver targeted ads to users at lower costs while also lowering latency.

“We’re [also] better able to time ads through the day, whenever you want to see a plumber ad versus when you want to see a coffee shop ad,” Friar said. “So we can be just much more fine-grained with that, which is better for the advertiser and better for the neighbor.”

Some of these new features might be especially helpful for onboarding small and medium sized businesses when it comes to scaling campaigns with localized copy. So far, the new AI assistant is only available in the U.S. and United Kingdom, but Nextdoor says the majority of users that see AI suggestions for business-related posts choose to integrate them. (About a third of Nextdoor’s advertisers are SMBs, another third are mid-market and the rest are enterprise-level.) 

Of course, Nextdoor isn’t alone in seeing the potential benefits of generative AI as companies like Snap, Meta and plenty of others also build new tools using large language models. According to Gartner analyst Andrew Frank, new AI tools could bring about a resurgence of locally relevant ads that might especially helpful for industries that rely on local marketing but that face challenges as location data becomes trickier due to privacy concerns. 

“I think location data is still a kind of a hot potato for a lot of organizations, particularly when it’s used to infer people’s locations,” Frank said. “You can expect to see a lot of back and forth about how to do this in a way that doesn’t compromise privacy and control over data.”

GenAI tools might be especially helpful in a performance marketing environment, said Paul DeJarnatt, vp and head of digital at Novus Media. Although he hasn’t used Nextdoor’s genAI tools yet, DeJarnatt sees how they might help people who are deciding whether or not they have the resources to scale a performance marketing campaign. 

“GenAI is a great solution because where it stands today it can just start to churn out some of those things and do it very efficiently,” DeJarnatt said. “If you invest upfront in 10 hours of really learning about prompts, you can save yourself hundreds of hours in the long run.”

https://digiday.com/?p=514221

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/media-buying/nextdoor-is-optimistic-about-ai-fueled-growth-despite-declining-user-count/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Media Briefing: Musical chairs among the media industry executive suite

Next Post

Unveiling uncertainty: Insights from Linda Yaccarino’s Interview on X’s (formerly Twitter) direction under Elon Musk

What happens when President Trump attends major sports events – and why he does it – The Athletic – The New York Times

What happens when President Trump attends major sports events – and why he does it – The Athletic – The New York Times

September 27, 2025
New Delhi 2025: Preview, stars and how to watch the World Championships – Paralympic.org

New Delhi 2025 World Championships: Top Athletes to Watch and How You Can Catch the Action

September 27, 2025
Stock market exodus to Wall Street hits 20-year high – EL PAÍS English

Stock market exodus to Wall Street hits 20-year high – EL PAÍS English

September 27, 2025
October Prime Day TV Deals: Elevate Your Entertainment Space With These Early Savings – CNET

October Prime Day TV Deals: Upgrade Your Entertainment Space with These Early Savings

September 27, 2025
Georgia’s Medicaid work requirement program spent twice as much on administrative costs as on health care, GAO says – North Carolina Health News

Georgia’s Medicaid Work Requirement Program Spent Twice as Much on Administration as on Patient Care, GAO Finds

September 27, 2025
TGIF: Ian Donnis’ Rhode Island politics roundup for Sept. 26, 2025 – The Public’s Radio

TGIF: Ian Donnis’ Rhode Island politics roundup for Sept. 26, 2025 – The Public’s Radio

September 27, 2025
City Parks Initiative Launches Ecological Tracker for Bond Projects – Citizen Portal AI

Revolutionary Ecological Tracker Unveiled to Transform Monitoring of City Parks Bond Projects

September 27, 2025
Award-winning science writer leads student discussions at Eckerd – theonlinecurrent.com

Award-Winning Science Writer Inspires Student Discussions at Eckerd College

September 27, 2025
Human Head Transplants: Where the Science Stands, and Why the Ethics Are So Complicated – Discover Magazine

Human Head Transplants: The Science Behind the Procedure and the Complex Ethical Debate

September 27, 2025
New lifestyle brand TENŌRE set to open flagship store in Waikīkī – KITV

New lifestyle brand TENŌRE set to open flagship store in Waikīkī – KITV

September 27, 2025

Categories

Archives

September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (839)
  • Economy (860)
  • Entertainment (21,734)
  • General (17,271)
  • Health (9,903)
  • Lifestyle (872)
  • News (22,149)
  • People (861)
  • Politics (870)
  • Science (16,069)
  • Sports (21,360)
  • Technology (15,842)
  • World (842)

Recent News

What happens when President Trump attends major sports events – and why he does it – The Athletic – The New York Times

What happens when President Trump attends major sports events – and why he does it – The Athletic – The New York Times

September 27, 2025
New Delhi 2025: Preview, stars and how to watch the World Championships – Paralympic.org

New Delhi 2025 World Championships: Top Athletes to Watch and How You Can Catch the Action

September 27, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version