* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, June 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    How AI can help make cities work better for residents – MIT Technology Review

    How AI can help make cities work better for residents – MIT Technology Review

    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

    Elisabeth Moss’ ‘Handmaid’s Tale’ Emmy chances, by the numbers – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    How AI can help make cities work better for residents – MIT Technology Review

    How AI can help make cities work better for residents – MIT Technology Review

    Tech Champions with Leo Bletnitsky of Healthy Technology Solutions – Buzz Media Group

    Meet Tech Champion Leo Bletnitsky of Healthy Technology Solutions

    Crypto’s true revolution is about humanity, not technology – Cointelegraph

    Crypto’s Real Revolution: Transforming Humanity Beyond Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Why The Voice is investing in a cross-platform metaverse strategy

May 11, 2024
in General
Why The Voice is investing in a cross-platform metaverse strategy
Share on FacebookShare on Twitter

By Alexander Lee  •  May 9, 2024  •

Ivy Liu

The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy.

In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players act as coaches in a fictional version of the show — The Voice has shown up across a wide range of metaverse platforms in the past year, including Decentraland, Roblox and HiberWorld. The brand’s virtual activations have ranged from dedicated, always-on metaverse experiences to sales of digital merchandise such as branded virtual hoodies and puffer jackets.

“Overall, our aim was to basically create deeper fan engagement with our audiences,” said Leila Ahmed, a brand manager for The Voice owner ITV Studios. “We know that there’s a lot of people spending more time on these types of platforms, and for us, what was really imperative and important was to engage the connection with the fans and establish a way of how we can actually connect the TV show to these types of platforms.”

The Voice’s presence in the metaverse is not directly connected to NBC’s hit “The Voice” television show, which is the American version of the international TV franchise. ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.

“If you wanted to make a TV show, you’d have to get permission from the network, right? This is now reverse engineering things, because ITV doesn’t need to get permission from NBC — they can go build it themselves on Roblox,” said Justin Hochberg, the CEO of Virtual Brand Group, which partnered with The Voice to design and build the brand’s virtual presence. “So they have moved from being the supplier to the actual distributor.”

Indeed, as ITV Studios builds out its presence in the metaverse, it is looking to transform its virtual spaces from a marketing play into inventory that can be actively sold to sponsors and brand partners from across The Voice’s international portfolio. So far, none of The Voice’s sponsors have officially shown up inside any of its virtual experiences, but Ahmed said that conversations are underway, without naming names.

The Voice also views virtual merchandise as a promising revenue stream. Over the past year, the brand has partnered with Ready Player Me to design and sell virtual merchandise inside platforms such as HiberWorld, which sells a virtual The Voice hoodie for $1.99. 

“They’ve been very receptive of that endeavor — for games, it’s basically a barrier breaker,” said Ready Player Me head of strategic partnerships Stan Georgiev. “Many developers find it very difficult to even get in touch with high-quality brands and IPs; it’s a notorious struggle in the industry.”

As virtual e-commerce becomes more widespread, The Voice could see downstream benefits from its position as an early mover in the space. After all, Roblox launched a pilot test of real-life commerce in partnership with Walmart last week, indicating that the platform has both the interest and technological know-how to implement virtual merch for brands such as The Voice. 

“We’re always looking to expand in that medium. I mean, we are a commercial team as well here, and we know that these platforms actually do have great revenue potential,” Ahmed said. “And we’re basically now at the forefront of trialing this across multiple platforms.”

https://digiday.com/?p=544118

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/why-the-voice-is-investing-in-a-cross-platform-metaverse-strategy/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

Next Post

KKR vs MI: Shreyas Iyer ‘manifested’ Kolkata being 1st team to qualify for playoffs

Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

June 23, 2025
Atlanta Sports: High school, college and pro sports from the AJC – AJC.com

Atlanta Sports Update: Exciting High School, College, and Pro Highlights

June 23, 2025
US judge blocks slashing of universities’ federal funding from National Science Foundation – Reuters

US Judge Halts Cuts to Federal Funding for Universities from National Science Foundation

June 23, 2025
The Computer-Science Bubble Is Bursting – The Atlantic

Is the Computer-Science Boom Coming to an End?

June 23, 2025

6 Life Moments When Staying Silent Is the Wisest Choice

June 23, 2025
Dollar Gains as the World Awaits Iran’s Response to US Attack – Yahoo Finance

Dollar Gains as the World Awaits Iran’s Response to US Attack – Yahoo Finance

June 23, 2025
The Political Economy of Reform in Lebanon and its Challenges – Middle East Transparent

Unveiling Lebanon’s Reform Journey: Overcoming Challenges and Political Obstacles

June 23, 2025
Three AI Trends Reshaping the Future of Media & Entertainment – TVTechnology

3 Game-Changing AI Trends Revolutionizing the Future of Media and Entertainment

June 23, 2025
Tell us your immigration crackdown story – CNN

Tell us your immigration crackdown story – CNN

June 23, 2025
Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

Top Technology Stocks to Watch Today – June 22nd

June 23, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (697)
  • Economy (713)
  • Entertainment (21,611)
  • General (15,529)
  • Health (9,753)
  • Lifestyle (718)
  • News (22,149)
  • People (716)
  • Politics (720)
  • Science (15,932)
  • Sports (21,210)
  • Technology (15,699)
  • World (693)

Recent News

Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

June 23, 2025
Atlanta Sports: High school, college and pro sports from the AJC – AJC.com

Atlanta Sports Update: Exciting High School, College, and Pro Highlights

June 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version