179 Best Prime Day Deals of 2023: Last Chance to Shop

179 Best Prime Day Deals of 2023: Last Chance to Shop

Fall is here and that means the holidays are coming in faster than you think. Many retailers are starting to offer holiday deals, including Amazon with its Prime Big Deal Days. The sale event started yesterday and ends tonight, Wednesday, October, 11 at midnight P.T. Here are some of the best Amazon Prime Day deals of 2023 we’re seeing right now (as well as price drops from big-name competitors like Best Buy and Nordstrom). Be sure to check out ASAP before you run out of time!

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What are the best Prime Day deals right now?

This is one of the hands-down greatest times to save, especially as Amazon discounts its own suite of products, and as competitors race to keep up (or beat) the discounts. That said…Prime Day is pure mayhem. There are easy-to-miss “Lightning Deals” starting and stopping at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) through the end of the day, so be sure to bookmark it. Here’s a peek at our top five favorite deals of the moment, followed by all the rest (and some of the best Prime Day competitor deals).

Vitamix 5200 Blender: originally $550; now $300—45% offLifestraw Water Filter: originally $20; now $10—50% offiRobot Roomba 694: originally $275; now $199—27%offApple Airpods Pro: originally $249; now $189—24% offKindle Paperwhite: originally $140; now $95—32% offCasper Sleep Element Pro Mattress (Queen Size): originally $595; now $446—25% offSony WH-1000XM4 Noise Canceling Wireless Headphones: originally $348; now $248—29% off

Best Prime Day tech deals

You can’t have a giant cyber sale sans electronics like TVs, laptops, and smart speakers. We’re seeing some exciting markdowns, including 31% off the JBL Flip 6 speaker which is waterproof for all your outdoor activities; and 30% off our SELF Fave Ember mug, which ensures your drink is as warm as you want it to be for as long as you want. Read on for more stellar savings from Apple, Amazon, Sony, and more.

Ember Temperature Control Smart Mug 2

JBL Flip 6 Waterproof Bluetooth Speaker

Roku 4K Streaming Stick Device

Anker Magnetic Battery with Stand

Meater+ Wireless Smart Meat Thermometer

Read more: Best Tech Gifts

Best Prime Day Amazon device deals

As is to be expected, Amazon’s own far-ranging suite of products are discounted to some of their lowest prices of the year during the Big Deal Days sale. You’ll find that our SELF Fave Kindle Paperwhite e-reader is 32% off—which it pretty much never is outside of Black Friday. An Echo dot smart speaker is under $25 (a steal for such a useful gadget that can play music, set timers, check the weather, and more for you). Take 40% off a device that speeds up your Wi-Fi and 30% off an Alexa-enabled 4K TV.

Amazon Fire 55″ Omni Series 4K UHD Smart TV

Amazon Eero Pro 6 Mesh Wi-Fi System

Ring Video Doorbell Wired

Best Prime Day Apple deals

If you’re shopping for a hard-to-please person, you can’t go wrong with something from Apple (unless they’ve sworn to allegiance to Android, anyway). We’re seeing some impressive discounts on the company’s multitude of products, including 25% off a lightweight iPad, Apple AirPods, and the SELF Home Fitness Award–winning Apple Watch Series 8.

Apple AirPods Pro (2nd Gen.)

Apple AirPods Max Wireless Over-Ear Headphones

Apple 10.2-inch iPad (9th Gen., 64GB)

Apple

Apple 2020 MacBook Air Laptop M1 Chip (13-in.)

Best Prime Day headphone deals

Work from home and could use a pair of noise-canceling headphones to block out the chaos of kids, neighbors, or construction? Love listening to podcasts while you run? You’ll find nice markdowns now on best-selling headphones and sweat-resistant earbuds from brands like Bose, Sony, and Beats.

Bose Headphones 700 Noise Cancelling Wireless Headphones

Sony WH-1000XM4 Noise Canceling Wireless Headphones

Beats Powerbeats Pro Wireless Earbuds

Jaybird Vista 2 True Wireless Bluetooth Headphones

Sony Sports In-Ear Headphones

Read more: Best Workout Headphones

Best Prime Day smartwatch deals

If you’re trying to get on board the fitness-tracker train (or want to give a different type a try), save now on some of the most popular of smartwatch brands, including Fitbit, Samsung, and Garmin.

Garmin Vivoactive 4S Smartwatch

Fitbit Sense Advanced Smartwatch

Garmin Forerunner 245 GPS Running Smartwatch

Read more: Best Smartwatches; Best Fitness Trackers

Best Prime Day kitchen deals

In the market for a kitchen tool that’ll make cooking a bit easier (or upgrade your meals overall)? You’ll be hard-pressed to find better discounts than on Prime Day on best-selling Ninja air fryers, Nespresso Vertuo coffee makers, Sodastreams, Brita water filters, Instant Pot pressure cookers, and more.

Ninja AF150AMZ Air Fryer XL (5.5-qt.)

Nespresso Vertuo Next Coffee and Espresso Machine by Breville

Anova Sous Vide Precision Cooker

Ninja BL660 Professional Compact Blender

Kitchenaid Artisan Mini Plus Tilt-Head Stand Mixer (3.5-qt.)

Chefman Smart Touch 2 Slice Digital Toaster

Instant Pot Duo 7-in-1 Electric Pressure Cooker (3 qt.)

GE Profile Opal 2.0 Nugget Ice Maker

Brita Large Water Filter Pitcher

De’Longhi Bar Pump Espresso and Cappuccino Machine

Ninja Foodi 12-in-1 Deluxe XL Pressure Cooker & Air Fryer (8-qt.)

Henckels Classic Razor-Sharp 8-inch Chef Knife

Lodge Enameled Cast Iron Dutch Oven with Lid (6-qt.)

SodaStream E-Terra Sparkling Water Maker Bundle

Kitchen Gizmo Snap N Strain Pot Strainer

Read more: Best Prime Day Kitchen Deals

Best Prime Day Vitamix deals

The Vitamix is hailed by chefs and shoppers alike for how it makes short work of so much more than just smoothies (though it’s impressive for that, too). This indispensable, hardworking tool can whip up soups and dips (and sometimes even heat them) and act as a food processor. There are many of these popular blenders on sale for Prime Day, including the beloved Explorian and 5200 models.

Vitamix 5200 Professional-Grade Blender (64 oz.)

Vitamix E310 Explorian Blender

Vitamix Explorian Blender

Vitamix A3300 Ascent Series Smart Blender (64-oz.)

Vitamix Ascent Series A3300 SmartPrep Kitchen System

This Vitamix option includes both a blender pitcher and food processor, giving you more versatility when making sauces, dips, or smoothies.

Best Prime Day home deals

There’s a good chance you’ll be spending more time at home in the coming months—so why not upgrade some of your appliances? To make your life a little easier, grab a 35%-off iRobot Roomba that you can program to vacuum your floors or a discounted purifier to help clean your air.

iRobot Roomba 694 Robot Vacuum

Levoit Core 400S Air Purifier

Black + Decker Dustbuster Vacuum

Shark IX141 Pet Cordless Stick Vacuum

Bissell Little Green Multi-Purpose Portable Carpet

Best Prime Day Dyson deals

If you’re like us, you’ve wished for a Dyson for years, whether it’s one of the company’s state-of-the-art cordless vacuums, sleek purifiers that look more like decor than cleaning devices, or a trendy hair tool like the Supersonic or SELF Fave Airwrap. The rub is that Dysons are far from easy on the wallet, which is why might want to check out the up-to-40%-off price drops from Amazon (including on our SELF Fave V8 and V12 Detect vacuums).

Dyson V8 Cordless Vacuum Cleaner

Dyson Purifier Cool Formaldehyde TP09 purifying fan

Dyson V11 Plus Cordless Vacuum Cleaner

Dyson V12 Detect Slim Vacuum

Dyson Supersonic Hair Dryer

Best Prime Day mattress and bedding deals

Another place you may find yourself loathe to leave come cold weather is your bed—and for a place where you spend so much of your life anyway, why wouldn’t you want to ensure that it’s as inviting as possible? There are many great Prime Day mattress deals for all types of sleepers, including cooling options for hot sleepers and medium-firm miracles for side and back sleepers, like the SELF Certified Casper Sleep Element. The sales event also offers sales on beautiful, breathable sheet sets, mattress toppers, pillows for aching necks, and more.

Casper Sleep Element Pro Mattress (Queen Size)

Tuft & Needle Mint Mattress (Queen Size)

TEMPUR-Adapt (Supreme) 3″ Memory Foam Mattress Topper

Nectar 12″ Memory Foam Mattress (Queen Size)

Nod by Tuft & Needle 8-Inch Queen Mattress

Tempur-Pedic Tempur-Ergo Neck Pillow (Standard Size)

Casper Sleep Original Pillow (Standard Size)

Coop Home Goods Premium Adjustable Loft Pillow (Queen Size)

Utopia Bedding Brushed Microfiber Sheets Set (Queen Size)

Read more: Best Mattresses

Best Prime Day fitness deals

Amazon’s giant sale is a wise time to splurge (or save, really) on a pricier piece of home gym equipment like an elliptical, or a space-saving SELF Home Fitness Award–winning adjustable kettlebell. While you’re at it, why not scoop up some workout and recovery accessories like a grippy yoga mat, a set of dumbbells, or weighted jump rope?

Bowflex SelectTech 840 Kettlebell

Sunny Health & Fitness Walkstation Slim Treadmill

Sunny Health & Fitness SF-E905 Magnetic Elliptical Bike

Bowflex Selecttech 552 Adjustable Dumbbell

Sunny Health & Fitness Magnetic Under Desk Mini Bike

Nordictrack iSelect Adjustable Dumbbells (50-lb.)

TRX Training Weighted Jump Rope

Echelon EX5-S Smart Connect Fitness Bike

ProForm Pro 2000 Treadmill

NordicTrack T Series 7.5S Treadmill + 30-Day iFIT Membership

Urevo Under Desk Treadmill

Read more: Best Prime Day Fitness Deals

Best Prime Day outdoors deals

Some deals on outdoor gear and goodies that are especially notable: 20% off a sleek, lightweight Osprey hiking backpack; 38% off a camp chair that’s perfect for fireside hangs; 50% off the SELF Outdoor Award–winning Lifestraw, which makes any water safe to drink while you’re on the trail; and 35% off an insulated Hydro Flask bottle that will keep said water cool for hours.

LifeStraw Personal Water Filter

Osprey Skimmer 28 Hiking Hydration Backpack

Patagonia Refugio Pack (26-L.)

Hydro Flask Wide Mouth with Straw Lid

Best Prime Day wellness deals

For Prime Day, there are plenty of savings on soothing, health-minded products, such as: our favorite electric toothbrush (which tells you when you’re brushing too hard!), a massager like a Theragun or our SELF Fave neck massager, or a SELF Fave Tushy bidet that has a hot-water hook-up for the chilly days ahead.

Theragun Prime Electric Handheld Massage Gun

Oral-B iO Series 9 Electric Toothbrush

Brooklinen Super-Plush Robe

Nekteck Shiatsu Neck and Back Massager with Soothing Heat

Waterpik Aquarius Water Flosser

Waterpik Aquarius Water Flosser

Renpho Active Deep Tissue Massage Gun

Renpho Foot Massager Machine with Heat

Read more: Best Prime Day Wellness Deals

Best Prime Day sex toy deals

Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a strap-on.

Mooligirl 3-in-1 Rose Sex Stimulator

Womanizer Starlet USB Rechargeable Clitoral Stimulator

Shibari Mini Halo Vibrator

Satisfyer Pro 2 Stimulator

Lelo Tor 2 Intimate Vibrating Cock Ring

Phanxy G Spot Rabbit Vibrator with Heating Function

Read more: Best Prime Day Sex Toy Deals

Best Prime Day clothing deals

Load up on layers, loungewear, and accessories while the Prime Day clothing deals are this excellent. Planning on hibernating? Fleecy sweaters and PJs are discounted now. Taking a foliage tour? Add a weekender bag to cart.

Ray-Ban Rb4171 Erika Round Sunglasses

Orolay Oversized Cropped Zip Down Jacket

The Drop @Lucyswhims Long-Sleeve Button Down Satin Shirt

The Drop @lisadnyc Faux Leather Long Shirt Jacket

Levi’s Plus-Size Original Trucker Jacket

Casual Long Sleeve Button Down Blouse

Jansport Fifth Avenue Fanny Pack

Levi’s Women’s Wedgie Straight Jeans

Barefoot Dreams CozyChic Ultra Lite Open Front Cardigan

Qinsen Full Zip Fleece Short Jacket

Read more: Best Prime Day Clothing Deals

Best Prime Day activewear deals

Bike shorts and tanks are no match for chillier temperatures—but heat-tech leggings and long-sleeve T’s certainly are. Build up your activewear drawer with these Prime Day deals.

Under Armour Cold Gear Authentics Leggings

Baleaf Flare Crossover Leggings

Outdoor Voices Cross Back Tennis Minidress

Under Armour Rival Fleece Joggers

zella Explore Half Zip Terry Hoodie

Under Armour UA Infinity High Sports Bra

adidas Marathon Translucent Jacket

Zella Studio Luxe High-Waist Pocket Leggings

Wunder Train High-Rise Tight with Pockets 25″

New Balance NB Fuel Bra 21

Sweaty Betty Seamless Workout Tank Top

Colorfulkoala 7/8 Leggings with Pockets (Dark Teal)

Best Prime Day shoe deals

There are tons of shoe sales today, including on SELF editor-tested and award hiking boots, fuzzy house slippers, sandals, and more. So, pick up a pair of Tevas for your future spring strolls (while they’re on off-season sale, anyway), Keens for hitting the trails this fall, and comfy Sorel booties for when you want to look cute on the go.

Koolaburra by UGG Pomi Slipper

KEEN Targhee III Waterproof Mid

Koolaburra by UGG Koola Short Boot

Sperry Top-Sider Women’s Saltwater Boots

The Drop Women’s Ibita Ankle Boot

adidas Terrex AX4 Mid GORE-TEX Hiking Shoes

Teva Original Universal Sandal

Sorel Women’s Evie Pull-On Boot

adidas Unisex Adicane Clog Slide Sandal

Read more: Best Prime Day Shoe Deals

Best Prime Day sneaker deals

Whether you’re training for a race or can’t be bothered to slip on shoes that don’t feel like mattresses for your feet, you’ll want to check out these Prime Day sneaker deals on brands like Hoka, Adidas, and Ryka.

Ryka Devotion Plus 4 Walking Shoe

Hoka One One Running Shoes

Asics Gel-Venture 8 Running Shoes

Hoka Gaviota 4 Road-Running Shoes

New Balance Dynasoft Nergize V3 Cross Trainer

Saucony Ride 15 Running Shoe

On Cloudswift Running Shoes

Read more: Best Prime Day Sneaker Deals

Best Prime Day beauty and skin care deals

Restock your skin care stash with deals on cult-favorite serums, creams, and treatments like Crest Whitestrips, Laneige’s cult-favorite lip mask, and a retinol cream. Prime Day’s also the perfect opportunity to try a buzzy tool like the SELF Fave Revlon dryer brush.

Crest 3D Whitestrips Teeth Whitening Kit (22-Pack)

Revlon One-Step Volumizer

NuFACE Trinity Starter Kit

Laneige Lip Sleeping Mask

Sunday Riley Luna Retinol Face Oil

Nécessaire The Body Wash. Sandalwood.

Murad Retinol Youth Renewal Night Cream

The anti-aging retinol is the star of this night cream, but it also contains niacinamide, an ingredient that can help even out skin tone and reinforce the skin’s moisture barrier. See the full ingredient list here.

La Roche-Posay Effaclar Purifying Foaming Gel Cleanser

CosRx Advanced Snail 96 Mucin Power Essence

Best Best Buy Prime Day deals

The savviest of shoppers know that Prime Day discounts extend far beyond Amazon, with competitor retailers like Best Buy, Walmart, and others running sales to match—and sometimes even beat—Amazon’s offerings. Known for its electronic and appliance deals, Best Buy’s the place to turn if you’re shopping for a top-of-the-line tablet, Dyson, or cooking tool.

Vitamix Explorian E310 Series Blender (48-oz.)

Dyson Supersonic Hair Dryer

Best Nordstrom Prime Day deals

Nordstrom’s our one-stop shop for luxe beauty products (from brands like Sunday Riley and La Mer) and clothing. How cute is this periwinkle belt bag from Dagne Dover?

Sunday Riley Radiance Set

Dagne Dover Ace Neoprene Belt Bag

Baboon To The Moon Large Dopp Kitt

Read more: Best Nordstrom Gifts

Best Walmart Prime Day deals

Walmart has some checkout-worthy markdowns on staples like mattresses, vacuums, and even hair care. Don’t miss out on this $40 discount on Apple AirPods Pro (lower than Amazon even!).

Shark Wandvac Cord-Free Handheld Vacuum

Apple AirPods with Charging Case (2nd Gen.)

Best REI Prime Day deals

Gear up—literally—with all of these outdoor-focused deals from REI from brands like Patagonia and Hydro Flask. Or, you know, add some new leggings into your rotation.

Hydro Flask Standard Mouth Bottle (21-oz.)

Vuori Daily Wideleg Pants

Best Zappos Prime Day deals

Don’t sleep on Zappos, which has a wide-ranging collection of deals. This pretty Patagonia backpack is a suitable size for a long walk or light hike, and these marked-down New Balance sneakers are as stylish as they are sporty. Zappos has many other sales on everything from jeans to luxury handbags.

New Balance Fresh Foam X 1080v12

Columbia Fire Side II Sherpa Full Zip

Best Lululemon Prime Day deals

Lululemon’s a highly wish-listed activewear brand owing to its buttery soft, breathable materials, vibrant colors, and versatility. Save on some of its best-selling pieces now, including on its high-rise leggings, sports bras, tanks, shoes, and more.

lululemon Align™ Tank Top

Swift Speed High-Rise Tight 28″

Speed Up Mid-Rise Lined Short 4″

Best Nike Prime Day deals

Nike consistently scores SELF Sneaker Awards for its stylish, dependable running shoes, and its activewear is as cute as it is tough enough for your most grueling workout. Right now, you can save an additional 20% off the brand’s sale items using the code ULTIMATE.

Nike Indy Plunge Cutout Medium-Support Padded Sports Bra

Nike Pegasus 40 Road Running Shoes

Best Target Prime Day deals

Target always gets the memo on Amazon’s deals drops, and this week is no different. Take 50% off a pair of noise-canceling Beats headphones, 30% off a Roomba, and 30% off a Keurig coffee maker.

iRobot Roomba 675 Wi-Fi Connected Robot Vacuum

Beats Solo³ On-Ear Headphones

Best Sephora Prime Day deals

Scoop up a steal of a deal from mega beauty retailer Sephora. We’re eying these discounts on a skin-brightening face mask and soothing bath bombs from Ouai.

Ouai Chill Pills Bath Bombs

Olehenriksen PHAT Glow Facial™ Mask 1.7 oz/ 50 mL

What’s Prime Day?

Amazon Prime Day is a massive two-day shopping event held exclusively for Prime members. During this time you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is). 

Prime Day versus Prime Big Deal Days

Previously, Prime Day ran exclusively in the summer, but last year on October 11 and 12, Amazon added a second event called the Prime Early Access Sale. This year, Amazon is calling its fall sale “Prime Big Deal Days,” but it’s informally known as “Second Prime Day” or “Prime Day Part Two.”

What’s on sale this Prime Day?

With the holidays around the corner, Prime Day has discounts on a ton of great Amazon gift ideas. There are fitness deals for NordicTrack treadmills and Hoka sneakers; tech deals on gadgets like Apple Watches, Sony QLED TVs, Bluetooth speakers, and Samsung Galaxy phones; kitchen and home deals, including Casper mattresses, iRobot Roomba robot vacuums, KitchenAids, Vitamix blenders, and Keurig coffee makers; and beauty and skin-care deals on Crest Whitestrips, Sunday Riley Good Genes serum, and the NuFace Mini.

Amazon’s offering great discounts on its own suite of products, as well, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.

In addition to Amazon’s impressive discounts, there are all sorts of excellent Prime Day competitor deals from retailers like Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple AirPods Pro, a Ninja air fryer, or a Fitbit, you’ll be hard-pressed to find a better time to snag these sought-after goods.

Do I need to be a Prime member to save on these deals?

Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed but still want to save? Sign up for a 30-day free trial, and you’re good to go (plus, you’ll gain access to Prime Video content).

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