Celebrate the beauty of ageing

We reveal Weleda’s latest breakthrough in natural skincare and how this innovation encourages women to age beautifully and naturally.

In a society that often glorifies youthful appearances, Weleda takes a different approach. We are excited to join Weleda in the unveiling of their latest breakthrough in natural skincare innovation: the Contouring Face Care range. Featuring a powerful alpine flower duo of Blue Gentian and Edelweiss, this range has been crafted with a deep understanding of the natural ageing process. Designed to counteract the most common effects of menopause on the skin, this new collection supports women to feel confident, authentic and beautiful in their skin.

True beauty radiates from within

The Contouring Face Care range celebrates the wealth of experience, wisdom and character than can illuminate a person’s inner beauty. Inspired by the ancient traditions of women healers and guardians of nature, Weleda honours the journey of every woman, recognising that true beauty radiates from within.

The Contouring Face Care range has been formulated with natural, nourishing ingredients that help to replenish moisture, enhance skin resilience and increase collagen content in the skin. As a result, facial contours appears more defined, wrinkle depths is reduced and skin feels plumper and re-densified.

Meeting the needs of mature skin and menopause

As women transition through menopause, their skin undergoes significant changes. Decreasing levels of oestrogen lead to a reduction in collagen and elastin production, resulting in loss of firmness, elasticity and hydration. Furthermore, hormonal fluctuations can exacerbate existing skin concerns such as dryness, sensitivity and uneven skin tone. Weleda’s Contouring Face Care range addresses these specific needs, offering targeted solutions to support skin during this transformative phase of life.

Blue Gentian and Edelweiss

At the heart of the Contouring range lies a revolutionary blend of alpine flower power of organic Blue Gentian and organic Edelweiss. Sourced from the pristine Swiss Alps, these botanical extracts work together to stimulate skin’s natural collagen production, promoting elasticity, firmness and radiance.

Blue Gentian, with its vibrant radiance, is rich in anthocyanin and flavonoids, offering protection against premature ageing while soothing and firming the skin. Edelweiss, known for its resilience in harsh mountain environments, is packed with leontopodic acid and phenolic acids, strengthening the skin’s barrier and increasing firmness.

The Collagen+ Active Complex

Added to this power duo, Weleda have included centella asiatica, a well-known plant in traditional Asian medicine used in skincare for its ability to soothe skin and increase collagen production. Together, these three work synergistically to make up the patent-pending Collagen+ Active Complex to visibly firm skin and redefine the facial contours.

Experience the difference

The Contouring Face Care collection offers skincare from day to night to address the specific needs of mature skin, such as:

Contouring Eye and Lip Cream: Targeting dark circles and puffiness, this revitalising cream diminishes signs of ageing around the delicate eye and lip areas, leaving the skin visibly re-densified and more elastic. The formulation is fragrance-free and suitable for those who wear contact lens.

The facts: Clinical trials have shown an 82% visibly firmer skin around the eyes* and 80% of women observed reduced puffiness**.

*In-use study, 33 subjects, twice daily application, four weeks.

**Self-assessment, in-use study, 35 subjects, twice daily application, four weeks

Contouring Face Serum: Brightening skin tone while firming and nourishing, this potent serum delivers both immediate and long-term benefits for a fresh and radiant look. The lightweight formula can be used morning and night before applying moisturiser.

The facts: Efficacy testing revealed 88% of women showed reduced deep wrinkles* and 100% of women showed an immediate moisture boost**.

*Measured in an in-use test, 34 subjects, twice daily application, two weeks

**Measured in an in-use test 30 min after one application, 31 subjects

Contouring Day Cream: This luxurious cream balances skin pigmentation, increases elasticity and reduces deep wrinkles, leaving the skin feeling nourished and cashmere soft.

The facts: Clinical studies have shown 100% of women agreed that their skin felt more elastic* and 77% agreed skin looked firmer.*

*In-use study, 35 subjects, twice daily application, four week

Contouring Night Cream: Formulated to repair skin overnight, this cream reduces deep wrinkles and intensively nourishes skin, promoting a rested and rejuvenated complexion by morning.

The facts: In clinical trials 75% of subjects showed reduced deep wrinkles* and 87% showed an overnight repair effect**.

*Measured in an in-use test, 30 subjects, twice daily application, four weeks.

**Measurement of trans epidermal water loss in an in-use test eight-hours after one application, 31 subjects.

Sustainable beauty

Weleda’s commitment to sustainability starts with the sourcing of the ingredients and goes beyond the formulations to the packaging. Blue Gentian and Edelweiss are grown by Weleda’s UEBT certified partners in the Swiss Alps, where cultivation is carried out under strictly controlled conditions. The formula is 100% certified natural and vegan. The packaging of the range consists of materials that are either made with a high percentage recycled content or are easily recyclable such as green glass. By choosing Weleda, customers not only invest in their skin but also support a greener, more sustainable future.

Are you ready to embrace your natural beauty? Try Weleda’s Contouring Face Care range and experience skincare that honours the wisdom of nature and the beauty within.

For more information, visit weleda.com.au/campaigns/contouring-face-care 

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