Inside Holly Willoughby’s £12million empire as she lands Netflix role

Holly Willoughby is about to make a huge TV comeback after signing up to Netflix survival series Bear Hunt with Bear Grylls.

She’s set to relaunch her career on the streaming service as the presenter of a new celebrity reality series that will see Bear track famous contestants through the jungle and try to catch them. Of course, Holly, 43, has some experience of celebrity jungle show presenting after her 2018 stint filling in for Ant McPartlin on I’m A Celebrity…Get Me Out Of Here! so she should be on familiar ground.

It’s been a rocky past year for the TV star after her long-time This Morning co-host Phillip Schofield quit the show in May when details of his affair with a much younger colleague emerged, followed out the door by Holly in October amid an alleged kidnap plot against her.

Holly has built up a hugely successful brand over her career in the spotlight – here’s what we know about her empire, thought to be worth a whopping £12million.

Holly Willoughby is joining forces with Bear Grylls for Bear Hunt
(Image: Instagram)

Mum-of-three Holly has built up a successful empire
(Image: hollywilloughby/Instagram)

TV favourite

Holly went through a tricky time during her final year at This Morning – as well as the revelations about her former close pal Phil, the pair had also been accused of queue jumping at the late Queen’s lying in state and came under criticism for offering to pay viewers’ bills as a Spin to Win prize.

But despite the rough patch, Holly has enjoyed many years as one of TV’s most in-demand stars, with her £400,000 yearly fee for the ITV daytime show apparently raised in line with Phil’s £600,000 by the time she left.

Holly returned to Dancing On Ice with Stephen Mulhern
(Image: Kieron McCarron/ITV/REX/Shutterstock)

Holly has hosted a celebrity jungle show before when she stood in on I’m A Celebrity
(Image: ITV/REX/Shutterstock)

The pair also co-hosted celeb reality TV favourite Dancing On Ice together for years and despite Phil cutting ties with ITV, Holly made a triumphant return in January for the new series with replacement co-star Stephen Mulhern.

She also enjoyed success at the BBC fronting celebrity contest Freeze the Fear with Wim Hof, and her other TV work over the years on shows including The Games, Surprise Surprise, Celebrity Juice and Take Off with Bradley & Holly have helped her rake in a tidy sum.

Holly even managed to fulfil a dream by being cast in an episode of her favourite cosy crime drama Midsomer Murders in 2021.

Wylde Moon

Savvy Holly is not just a TV show face – she also has her own wellness and lifestyle brand that goes under the name Wylde Moon and is supported by many of her famous pals.

The company, which sells candles, wax melts, fragrance and crystals, is a joint venture with her older sister Kelly who is one of her closest friends and who she’s worked with lots of times over the years.

Holly Willoughby’s successful empire includes projects with her sister Kelly
(Image: hollywilloughby/Instagram)

Kelly does a lot of the day-to-day running of the business and its website, which is packed with lifestyle magazine features, and has explained in the past that she and her famous sister are very different, saying: “I’m organised and regimented, Holly is messy.”

Fans of Holly wanting to emulate her family home can even buy from her own bedding range, which is sold at Dunelm.

Author success

Sister Kelly co-authored the School for Stars books
(Image: PA)

Away from TV, Holly has also dipped her toe into the publishing world more than a few times over her career.

She and best friend Ferne Cotton published a book about their friendship, the mum-of-three has written two parenting advice books about babies, and her most recent non-fiction book was Reflections where she shared her life lessons and inspirations.

Holly has also teamed up with sister Kelly as an author, with the pair having published six children’s books in their School for Stars series about twin sisters searching for fame.

Brand ambassador

Holly has moved on from This Morning
(Image: Ken McKay/ITV/REX/Shutterstock)

Before she got into the TV industry, Holly started out as a teen model when she was signed by agency Storm and found herself on the cover of many a 90s magazine.

Now that she is such a familiar face, Holly has only become more in demand by brands looking to cash in on her success and she has helped to advertise Oral B, Garnier and Diet Coke.

During her time hosting This Morning, Holly had a high-profile ambassador role for Marks & Spencer, often showcasing their latest fashion in her daily presenter outfit updates on Instagram.

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