Prime Day 2.0 Apple Deals 2023: Take up to 25% Off MacBooks, AirPods, Apple Watches and More

WE’LL CUT right to the chase: Amazon’s Prime Big Deals Day is producing some of the best tech deals of 2023. In the case of Apple products alone, the deals are, well, unprecedented. Take for example the Apple AirPods Pro 2nd Gen, the premium earbuds are officially on sale for their lowest price ever on Amazon (24% off), making them must-buy if you’re at all interested in upgrading your everyday sound. As far as Apple watches go, there’s a limited sale on all the latest Apple Watch SE 2nd Gen models. The best deal is on Apple Watch SE 2nd Gen GPS (20% off), as the smartwatch is now available for under $200 for the first-time ever. And if it’s computers you’re after, Apple is cutting huge deals across MacBooks too. Right now, the 2020 MacBook Air M1 Chip is $250 off its regular retail price (25% off).

Below, we’ve curated a list of all the best October Prime Day Apple deals you can shop now on Apple Watches, AirPods, MacBooks and iPads. If one of these deals is on the gadget you’ve been looking for, we recommend buying it now since Apple products tend to sell out fast and, by the way, will only run through today, October 11. That said, we’ll be updating this list as Amazon Prime Big Deal Days wraps up, so you can save this article and check back for last-minute deals.

Best Prime Day Apple Watch Deals

Apple Watch SE (2nd Gen) [GPS 40mm] Starlight

Now 20% Off

Apple Watch Ultra 2 [GPS + Cellular 49mm]

Apple Watch SE (2nd Gen) [GPS 44mm]

Now 18% Off

Apple Watch SE (2nd Gen) [GPS + Cellular 44mm]

Now 15% Off

Apple Watch Series 8 [GPS + Cellular 45mm] Milanese Loop

Now 25% Off

Apple Watch Series 8 [GPS 45mm] Starlight Aluminum Case

Now 18% Off

Apple Watch SE 2nd Gen (40mm, GPS) is $249 (20% off)

The SE is the ultimate entry-level Apple Watch thanks to its ability to pack in all the features one needs in a smartwatch without getting too complex. We’re talking details like heart rate monitoring, sleep tracking, voice control, emergency SOS, and more. Buying the SE means you won’t get the advanced metrics like ECG, blood oxygen, and temperature sensing; but remember, the SE is the best wallet-friendly Apple Watch you can buy.

Best Prime Day AirPods Deals

Apple AirPods Pro (2nd Gen) Wireless Earbuds USB-C

Now 24% Off

Apple AirPods (2nd Generation)

Now 31% Off

Credit: Amazon

Apple AirPods Max

Now 13% Off

Credit: Amazon

AirPods Pro (2nd Generation) are $189 (24% off)

With AirPods Pro, you can switch between Active Noise Cancellation and Transparency mode to control how much outside noise you let in. The earbuds come with three pairs of silicone tips for a customizable fit, an impressive 30 hour battery life when paired with the wireless charging case, and an undeniably impressive audio experience (in an upgrade from the 1st Generation AirPods Pro, the 2nd Generation has Apple’s H2 chip).

Read more: AirPods Pro (2nd Generation) Review

AirPods (2nd Generation) are $89 (31% off)

You won’t get Active Noise Cancellation with the standard AirPods, but you will get a solid pair of true wireless earbuds. They deliver up to 24 hours of listening time when paired with the charging case, in-ear detection so they’ll pause and resume play as you take them out and put them in, plus they seamlessly pair with your other Apple devices. To boot, they come at a $89 price tag that’s much more budget friendly than other AirPods models.

Best Prime Day MacBook Deals

Apple 2023 MacBook Air Laptop with M2 chip 15.3-inch

Now 13% Off

Apple 2020 MacBook Air (256GB)

Now 25% Off

Credit: Amazon

Apple 2022 13-inch MacBook Pro (256GB)

Now 19% Off

Credit: Amazon

2020 MacBook Air (256GB) is $750 (25% off; $250 off)

This is the lowest price we’ve ever seen on the MacBook Air, so if you’re shopping with a tighter budget for your new Apple laptop, you’ll want to take note. It’s lightweight and slim, so it’s easy to slip into your backpack or briefcase without adding any bulk. The solid battery life (up to 18 hours) has you covered all day long.

2022 13-inch MacBook Pro (256GB) is $1,049 (19% off; $250 off)

In 2022, Apple launched this 13-inch MacBook Pro, giving users who like the features of the Pro a smaller and more portable option. The 256GB of storage is good for everyday use and it’s definitely more affordable when compared to the newest MacBook Pro models. The Retina display, up to 20 hour battery life and 3-pound weight make it a solid laptop choice if you’ve been looking to upgrade.

Best Prime Day iPad Deals

Apple iPad (9th Generation) (64GB, WiFi)

Now 24% Off

Credit: Amazon

Apple iPad Air (5th Generation) (64GB, WiFi+Cellular)

Now 13% Off

Credit: Amazon

Apple iPad Mini (6th Generation)

Now 20% Off

iPad (9th Generation) (64GB, WiFi) is $249 (25% off; $80 off)

Am I the only one still nostalgic about Apple’s home button? It might feel like a thing of the past, but if you’re still a fan of the feature, grab this iPad while it’s under $300. The tablet has Apple’s home button, yes, but it’s also packed with the A13 Bionic chip for high-quality graphics display on its Retina screen. Oh, and the tablet has an up to 10 hour battery life. It’s a solid intro iPad if you’ve been waiting to get your hands on an iPad without overspending.

iPad Air (5th Generation) (64GB, WiFi+Cellular) is $650 (13% off; $100 off)

This tablet might be just a quarter of an inch thick (making it one of the easiest pieces of tech I own to pack on trips or bring while commuting), but it packs a punch thanks to Apple’s M1 chip. If your iPad is going to replace your laptop while you travel and commute, you’ll want to opt for the Air as it weighs just a pound, adding virtually no weight to your backpack or carry-on.

Shop More Amazon Prime Day Sales

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What Is Amazon Prime Big Deal Days?

Prime Big Deal Days is Amazon’s second Prime Day event of the year, another annual 48-hour deal event exclusively for Amazon Prime Members. Today, October 11, is the last day to “shop some of Amazon’s best early holiday deals”. Like Prime Day, Prime Big Deal Days includes deals on everything from fashion, electronics, fitness equipment, home, and more.

When Is Amazon Prime Big Deal Days 2023?

Prime Big Deal Days, Amazon’s second annual two-day savings and shopping event will end today, October 11.

Who Can Participate in Prime Big Deal Days 2023?

Prime Big Deal Days sales are exclusive to Prime members. You can sign up here if you’re ready to make that commitment. A Prime subscription is $14.99 a month, or $139 per year. While that end-of-year number may sound like a lot, you do get a bang for your buck. On top of exclusive access to Prime Big Deal Days deals, you also get two to same-day shipping on select items. (Also: Amazon is offering 30-day trials for new customers, just in case you’re not ready to pay full price, so you can time your sign-up to the dates of Prime Big Deal Days this year.)

Ellen McAlpine

Commerce Editor

Ellen McAlpine is a commerce editor and writer at Hearst Magazines, covering tech, fitness, lifestyle, and beyond. In her time as a writer, she’s covered everything from top tech items like running watches and ring lights to phone cases and beauty tools. 

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