Selena Gomez enters her Barbie era with a blonde hair transformation

The power of Barbie truly knows no bounds, with #Barbieblonde taking over the internet and spawning 2.3 million views on TikTok as people rush to emulate the doll’s signature blonde locks.

The latest celebrity to embrace the Barbiecore trend is Selena Gomez, who just shocked her 426 million Instagram followers by debuting a brand new bright blonde hair transformation.

The actress showed off her new look with a series of photos on Monday that showed her brand new platinum blonde hair in all its glory after she ditched her usually dark brunette colour in favour of the dramatic lightened look.

Selena Gomez just ditched her brunette hair for a bright blonde colour
(Image: Selena Gomez/Instagram)

For her new look, Selena embraced a very Barbie-esque shade of blonde, complete with a subtle shadow root to make the style more wearable, as she revealed her new hair colour in a number of different styles.

In the four photos of her new look, Selena showed off her new colour with a slicked back elaborately plaited look, a relaxed swept back ponytail, some bouncy voluminous curls, and finally a sleek and shiny blow dry, showing just how diverse her new look really is.

Rather than opting for a cool-toned blonde, Selena’s new shade is a much warmer platinum shade that perfectly mirrors Barbie’s glossy blonde locks and matches her skin tone perfectly to create a soft, natural-looking colour.

Selena revealed the look on her Instagram in a series of photos
(Image: Selena Gomez/Instagram)

Her fans were also quick to comment on her new look, with many comparing her to the iconic Mattel dolls. “She’s ready for the Barbie movie” wrote one fan, whilst another commented: “I’m telling you, SELENA IS BARBIE.”

Her new creamy vanilla shade is one of the summer’s hottest blonde tones, with people choosing the softer shade thanks to its more natural, sunkissed appearance and easy maintenance.

Keeping your blonde looking natural whilst avoiding brassy tones is no mean feat, and investing in a good selection of blonde-specific haircare products is key to keeping your lightened locks looking shiny and healthy and avoiding the dreaded brassy tones.

Alongside your regular shampoo and conditioning treatments, adding a blonde toner to your haircare routine is the key to maintaining your colour and keeping those telltale brassy shades at bay.