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JUST LIKE EVERY year, our editors spent months testing hundreds of the newest grooming products to find the very best out ones there. But we quickly realized it’s not always about having just one. These days, we have options and we endorse using them to their full advantage. In 2024 grooming has gotten personal, so whether it’s having an arsenal of bar soaps at the ready or a collection of sunscreens, we’re using different products based on how we feel and what our bodies need. Grooming isn’t one size fits all so we encourage you to experiment, collect and create the best routine that fits your vibe.
We aren’t kidding when we say we tested hundreds of products and spent months lathering, scrubbing, slathering and spritzing to weed out the duds and find the very best. And whether you’re a body wash or bar soap guy, are rocking short or long hair, growing a beard or shaving clean every day, we found all the top-notch products to make your routine the best it can possibly be. Grooming in 2024 is a game of choose your own adventure and these are the essential tools to help you make the most of it.
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Bobby Doherty
Best Shampoo
FRESH by Houston White White Deep Conditioner
Our testers loved how even just a little bit of this ultra-moisturizing conditioner left their hair feeling smooth and healthy without a hint of greasiness, thanks to the cocoa and shea butters in the formula.
Best Thickening Shampoo
Bumble and Bumble Thickening Volume Shampoo
Even just one wash with this shampoo noticeably pumped up the volume of our testers’ hair and gave it a healthy-looking shine.
Best Curly Hair Cleanser
Just a dab of this pomade gives all hair types texture and flexible hold with a natural, matte finish and, since it’s water-based, it washes out easily with no residue left behind.
Best Thinning Treatment
This dermatologist-developed serum is customized for your unique hair and scalp using clinically-proven ingredients to treat hair loss and promote regrowth.
Best Texturizer
Not only does this spray give your hair lightweight texture and volume, but it also has a little bit of hold to keep it in place all day without adding more products.
Best Hairspray
Virtue Damage Reverse Serum
Apply a few pumps of the keratin-packed serum daily to repair, strengthen, and smooth damaged and frizzed hair.
Best Multi-Use Product
American Crew 3-in-1 Chamomille + Pine Shampoo, Conditioner and Body Wash
This time-saving trio has a fresh yet soothing scent that isn’t overpowering—or too blah.
Bobby Doherty
Best Hand Cream
DS & Durga Big Sur After Rain
Lightweight, yet still super moisturizing, this hand lotion not only has a fresh, eucalyptus scent that keeps you coming back for more, but it’s in a bottle that you won’t be embarrassed to leave out.
Best Body Acne Treatment
Nécessaire The Body Acne Solution
This powerful serum spray is packed with 2% hyaluronic acid which makes quick work of squashing breakouts anywhere on your body. One tester saw improvement in his back acne within a week of using it.
Best Body Lotion
Youth To The People 10% AHA + Yerba Mate Smoothing Energy Body Scrub
With the aid of both chemical and physical exfoliants, our testers were impressed by this scrub that left their skin smooth but not scratched.
Best Ingrown Treatment
EWC Brightening Ingrown Hair Wipes
No matter where you manscape, use one of these easy to use pads to treat and prevent ingrown hairs with the aid of salicylic and glycolic acids.
Best Body Powder
The combination of arrowroot powder, kaolin clay, rice powder and silica in this powder instantly absorbs sweat and moisture and helps prevent chafing.
Best Bath Product
Nuebiome Magnesium Chloride Flakes:
Now 62% Off
Add these magnesium flakes to your bath to help condition skin and relax muscles after a hard workout (or just because).
Best Foot Product
Tweezerman Clean Sole Foot Scrubber
Stick this to the bottom of your shower to easily scrub and exfoliate your feet, leaving them smooth and callous-free without even bending down.
Best Lotion
Versed Total Package Replenishing Body Lotion Mineral SPF 30
This moisturizing, skin-nourishing rub-on is the smoothest sunscreen we’ve found—ever.
Best Body Wash
Method Men Glacier + Granite
This rich-lathering wash uses plant-based moisturizers to keep your skin soft and smooth after cleansing.
Best Tattoo Product
Dove Men+Care Midnight Classico Stick
This sweat stopper kept us bone dry for hours, and the moisturizing vitamin E prevented any irritation.
Best Body Tool
Manscaped The Lawn Mower 5.0 Ultra
Cordless. Easy-to-swap length guards. Interchangeable blade heads for smooth finishes. No joke.
Best Multipurpose Stick
Dove Men+Care Whole Body Deo Aluminum-Free Deodorant Stick
Not only does this deodorizing stick help prevent odor and curb wetness, but it can also help prevent chafing.
Best Deodorant
Old Spice GentleMan’s Total Body Spray
This aluminum-free mist is good for your pits but also formulated for anywhere else below the neck. (Yes, even there.)
Best Budget Bar Soap
Neutrogena Adapalene Gel 0.1%
The prescription-strength retinoid improves acne so effectively that one tester noticed breakout-prone skin clearing up within a week.
Best Acne Mask
Murad Rapid Relief Acne Sulfur Mask
Its sulfur, salicylic acid, and peat work to reduce greasy buildup, help prevent blackheads, chill out redness, and heal pimples—all in just a few uses.
Best Eye Patches
Dermalogica Stabilizing Repair Cream
This neutral, fragrance-free moisturizer hit just the right balance with our testers. It made their skin feel and look hydrated but not greasy and was rich but sank into their skin quickly.
Best Night Cream
Ursa Major Alpine Rich Cream
This cream may be rich, but the plant-based formula doesn’t feel greasy or heavy on your skin. Rub it in at night to wake up with healthy-looking skin.
Best Scrub
Perricone MD Vitamin C Ester Brightening & Exfoliating Polish
Use this fine-grain, Vitamin C-packed scrub once a week to gently exfoliate away dead skin and leave it brighter and smoother without the risk of scratches.
Best Exfoliator
Goodal Apple Mint AHA BHA 10%
Now 30% Off
Testers saw brighter, clearer skin after just one use of this powerful exfoliating serum that gently removes built-up dead skin and debris with the aid a cocktail of natural acids.
Best Pimple Patch
ITK Soothing Under Eye Stick
As one tester said, “this thing performs.” Swipe it under your eyes to instantly hydrate, depuff and perk up tired eyes and best of all, it’s portable.
Best Lip Balm
La Roche-Posay Cicaplast Levres
Just a few swipes of this gel-like balm helped heal even the driest, chappiest lips of our testers who loved the lightweight texture that didn’t make their mouths feel greasy or slimy.
Best Hydrating Serum
Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Perfectly Dosed Retinol
Swipe one of these idiot-proof pads over your face at night to deliver the power of retinol to your face and all its anti-aging, skin-evening and brightening properties.
Best Sunscreen Stick
Therabody TheraFace LED Mask
Using three kinds of light – red LED, blue LED and infrared – using this mask for a few minutes a day can help reduce signs of aging, improve skin elasticity and fight bacteria that can lead to acne. Plus, it gives a great stress-reducing face and scalp massage at the same time.
Best Mineral Face SPF
Ware SONNY SPF 40 Face Serum
Testers enjoyed how easy to wear this lightweight mineral-based SPF is and the slight tint not only means there’s no white cast, but it also helps even out skin tone for a picture-perfect finish.
Bobby Doherty
Best Razor
The balance on this blade leads to an easy, close shave. One tester reported that it was “the best designed safety razor I have tried.”
Best Shave Cream
Givenchy Gentleman Society Eau de Parfum
Notes of cardamom, sage and vanilla add a depth and mysteriousness to the woody base of this modern and sophisticated fragrance.
This strong, masculine elixir of cedar, incense, patchouli and spices is confident and warm without being overly aggressive. Wear it in the winter with a perfectly-tailored wool topcoat.
The fresh, crisp, green vibes of this lightweight fragrance come from a bouquet of citruses, herbs, florals and grassy vetiver.
Giorgio Armani Acqua di Giò Parfum
Now 40% Off
This fresh, aquatic cologne feels like a beach trip in a bottle.
Good Chemistry Unknown Legend
Eucalyptus, violet, and charcoal give the fragrance an herbal, desert vibe.
Gucci Guilty Elixir de Parfum Pour Homme
Leather and vanilla give this cologne a sweetness that’s anchored in spices. Wear it day or night.
Moon Charcoal Mouth Rinse
This alcohol-free rinse left our tester’s mouth feeling clean and fresh without any burning or dryness.
Best Whitening Product
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