Featuring over 30 unique pieces, the Apex Collection marries Indian craftsmanship with world-class textiles
As the temperatures drop, the need for comfortable yet stylish winterwear piques. Arriving on Indian stores just in time for the cold weather is the APEX collection by Australian fashion giant The Woolmark Company in partnership with Andamen, a luxe homegrown brand. The 30-piece menswear capsule collection meshes the best of both worlds— Indian craftsmanship with world-class touches of merino wool and cashmere.
Since both the brands are known to champion sustainability, the collection ticks all the right boxes—each piece of Apex collection in wool is 100% natural and biodegradable. And are sustainably sourced. Speaking of the biggest takeaways from the partnership, Ajay Pradhan, Head of Marketing and Business Development, The Woolmark Company, says, “We are delighted to partner with Andamen in their journey to explore merino wool. Australian merino wool has always been preferred fiber among global premium brands who value mindful luxury.”
Expect classic winterwear essentials like the cashmere-soft merino wool sweaters, classic crewnecks and polos, with subtle Indian design elements, such as hand-stitched details and vibrant colour palettes inspired by the country’s spices. “With APEX, we’re not just creating clothes,” avers Andamen founder Siddharth Suri, adding, “We’re telling a story. A story of heritage and innovation, of uncompromising quality and timeless style.”Made keeping the planet and the modern Indian man in mind, you can rock that cashmere turtleneck guilt-free.
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