* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, June 11, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    Leading Proxy Advisory Firm Glass Lewis Recommends Shareholders Vote “FOR” Both of PENN Entertainment’s Director Nominees on the WHITE Proxy Card – Business Wire

    Glass Lewis Urges Shareholders to Support All PENN Entertainment Director Nominees on the WHITE Proxy Card

    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

    Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    SunHydrogen Unveils Large Hydrogen Reactor in Houston – Fuel Cells Works

    SunHydrogen Launches Groundbreaking Large-Scale Hydrogen Reactor in Houston

    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    Leading Proxy Advisory Firm Glass Lewis Recommends Shareholders Vote “FOR” Both of PENN Entertainment’s Director Nominees on the WHITE Proxy Card – Business Wire

    Glass Lewis Urges Shareholders to Support All PENN Entertainment Director Nominees on the WHITE Proxy Card

    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

    Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    SunHydrogen Unveils Large Hydrogen Reactor in Houston – Fuel Cells Works

    SunHydrogen Launches Groundbreaking Large-Scale Hydrogen Reactor in Houston

    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Arc’teryx wins injunction against Adidas over Terrex outdoor gear store in Vancouver

January 4, 2024
in News
Arc’teryx wins injunction against Adidas over Terrex outdoor gear store in Vancouver
Share on FacebookShare on Twitter

British Columbia

The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David vs. Goliath battle over trademark infringement.

Judge says potential confusion between signs on 2 stores in same Kitsilano block is ‘immediately obvious’

Bethany Lindsay · CBC News

· Posted: Jan 03, 2024 10:36 PM EST | Last Updated: 2 hours ago

A storefront showing running and outdoor gear is shown at night under a sign reading 'Terrex.'

The Terrex store on West 4th Avenue in Vancouver is pictured on Jan. 3, 2024. (Martin Diotte/CBC)

The Vancouver outdoor company Arc’teryx has won a temporary injunction barring Adidas from using the name “Terrex” on a Kitsilano store, in what a judge has described as a David vs. Goliath battle over trademark infringement.

Arc’teryx’s parent company, Amer Sports Canada, filed suit against the international sports apparel giant last year over the signage on its West 4th Avenue store, alleging that Adidas was creating “consumer confusion” with its Terrex-branded shop.

Terrex opened a year ago, just a few doors down from Arc’teryx. Like Arc’teryx, it sells gear meant for outdoor activities like camping and hiking.

The Terrex logo on the sign, according to a new B.C. Supreme Court decision, is preceded by what Adidas calls its “performance bars” — the signature three stripes arranged in a triangle formation, resembling the letter “A.”

“When one places an image of the Performance Bars and TERREX trademarks beside an image of the ARC’TERYX trademark, the similarity between the two and the potential for confusion is immediately obvious,” Justice Nigel Kent wrote in a judgment on Tuesday.

Kent granted an interlocutory injunction that prevents Adidas from using the name Terrex on the West 4th Avenue store until Arc’teryx’s claim goes to trial, saying it appears the branding has caused some confusion for shoppers in the neighbourhood.

The judgment notes that Arc’teryx holds the appropriate trademark for its retail signs in Canada, but Adidas has only applied for trademark registration for Terrex.

Kent said he was persuaded by evidence from an Arc’teryx brand marketing expert who said “distinctiveness, once lost is virtually impossible to regain” and “the impact on loss of emotional brand equity would be extremely difficult to quantify.”

He went on to write that any financial damages that might be awarded if Arc’teryx wins the lawsuit would not be enough to make up for the alleged harm.

“Money may be a poor substitute for the uniqueness or distinctiveness of an original art form, even if the latter was created for commercial purposes. All the more so, perhaps, where, as here, David is pitted against Goliath in an already uneven contest,” Kent wrote.

Private investigators documented confusion

According to the judgment, Arc’teryx’s lawsuit alleges that Adidas has infringed on its trademark and wrongfully misappropriated the goodwill and reputation of its brand.

Kent notes that confusion between the two stores was the subject of a number of articles in local publications around the time that Terrex opened.

That includes a Dec. 28, 2022 article from Vancouver Magazine titled “Adidas ‘Terrex’ Store Opens in Same Kitsilano Block as New Arc’teryx Store, Confusing Everyone.”

Arc’teryx submitted evidence to the court from private investigators who say staff at the Terrex store told them at least 100 people had come into the shop under the mistaken impression it was an Arc’teryx, according to the judgment.

Adidas, on the other hand, tendered evidence from a marketing research specialist who conducted a survey purportedly showing that consumers were not confused.

The Arc'teryx sign is shown above a storefront on West 4th Avenue.

This Arc’teryx store in Vancouver’s Kitsilano neighbourhood is just a few doors down from its competitor Terrex. (Google Maps)

In issuing the injunction, Kent says that Adidas deliberately chose not to include its company trademark on the Terrex sign.

“When questioned by the court during the hearing whether it might be prepared to resolve matters by inserting the trademark ‘ADIDAS’ as part of the storefront banner in order to avoid possible confusion with their competitor down the street, Adidas Canada politely declined,” the judgment says.

In its affidavits and submissions, Adidas warned that it may be forced to close the Kitsilano store and fire all of its employees if an injunction was granted.

Kent said that seemed a bit excessive.

“Suffice it to say I am not persuaded by the ‘threat’ of the store closing, if that is indeed what the submission was meant to be,” the judge said.

Adidas has denied all allegations of trademark infringement in its 31-page response to Arc’teryx’s claim.

Although the merits of the lawsuit have yet to be decided, the judge made it clear there were some issues with Adidas’s response, which he describes as both flawed and “prolix” — in other words, long-winded and tedious.

For example, Kent writes, the section of the document that is meant to set out the defendant’s version of the facts “waxes poetic about the Adidas brand with unnecessary reference in multiple paragraphs to numerous named athletes, professional and amateur leagues/teams and so on.”

None of the allegations have been tested in court. The judgment says the injunction will expire if Adidas is granted the appropriate trademark registration for Terrex.

ABOUT THE AUTHOR

Bethany Lindsay is a Vancouver-based journalist for CBC News. Questions or news tips? Get in touch at bethany.lindsay@cbc.ca or on Twitter through @bethanylindsay.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CBC News – https://www.cbc.ca/news/canada/british-columbia/arcteryx-injunction-adidas-vancouver-1.7073982?cmp=rss

Tags: Arc’teryxinjunctionnews
Previous Post

Documents from lawsuit connected to Jeffrey Epstein unsealed, name Bill Clinton, Prince Andrew

Next Post

Trudeau and family stayed ‘at no cost’ during vacation in Jamaica, PMO clarifies

Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

June 11, 2025
How the Shallowing of the Caspian Sea Will Affect Kazakhstan’s Ecology and Economy – The Times Of Central Asia

The Disappearing Caspian Sea: Exploring Its Dramatic Effects on Kazakhstan’s Environment and Economy

June 10, 2025
NIH scientists call on director to protect biomedical research – NPR

NIH Scientists Call for Bold Action to Protect the Future of Biomedical Research

June 10, 2025
Commentary: Trump’s NASA cuts would destroy decades of science and wipe out its future – Los Angeles Times

How Trump’s NASA Cuts Could Derail Decades of Scientific Breakthroughs and Jeopardize Our Future

June 10, 2025

Costco Shoppers Are Loving the ‘Refreshing’ New Frozen Summer Treat That Was Just Added to the Food Court Menu – Yahoo

June 10, 2025
How a forgotten tape recorder led to Tunde Adebimpe’s debut album : World Cafe – NPR

How a forgotten tape recorder led to Tunde Adebimpe’s debut album : World Cafe – NPR

June 10, 2025
Spain’s economy to grow at steady rate, central bank predicts – Investing.com

Spain’s Economy Set for Steady Growth, Central Bank Forecasts

June 10, 2025
3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

June 10, 2025

Inside US Health Secretary Kennedy’s Bold Vaccine Strategies and Game-Changing Policy Moves

June 10, 2025
A Professor Was Fired for Her Politics. Is That the Future of Academia? – The New York Times

A Professor Was Fired for Her Politics. Is That the Future of Academia? – The New York Times

June 10, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (680)
  • Economy (694)
  • Entertainment (21,599)
  • General (15,314)
  • Health (9,736)
  • Lifestyle (698)
  • News (22,149)
  • People (695)
  • Politics (701)
  • Science (15,912)
  • Sports (21,196)
  • Technology (15,681)
  • World (679)

Recent News

Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

June 11, 2025
How the Shallowing of the Caspian Sea Will Affect Kazakhstan’s Ecology and Economy – The Times Of Central Asia

The Disappearing Caspian Sea: Exploring Its Dramatic Effects on Kazakhstan’s Environment and Economy

June 10, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version