* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 5, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Owls inspire new revolutionary noise reduction technology – KTEN

    Owls inspire new revolutionary noise reduction technology – KTEN

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling

April 27, 2024
in News
Coca-Cola pulls apart its iconic red-and-white logo to encourage recycling
Share on FacebookShare on Twitter

It’s one of the most famous wordmarks of all time and has remained broadly unchanged since 1941. So Coca-Cola doesn’t mess with its logo lightly, which means that for graphic designers in particular, the brand’s new global out-of-home advertising campaign is an intriguing sight.

In an innovative effort to encourage more recycling, the campaign depicts the Coke logo as crushed and distorted, mimicking how it would appear on a recycled aluminium can.

Titled ‘Recycle Me’, the campaign debuted this month in Latin America. It aims to motivate consumers to recycle their empty Coke cans and bottles by tapping into the incredible brand recognition of the red-and-white logo – which research shows is recognised by 94% of the world’s population.

Analogue authenticity

And here’s something else that grabbed our attention. While it might have seemed the easy option would be to manipulate the logo digitally, Ogilvy instead went the analogue route. The ‘Recycle Me’ assets were painstakingly created by crushing actual Coke cans using techniques such as mechanical presses and vacuums.

Each outdoor advertisement features a truly one-of-a-kind, crumpled logo extracted from the crushed cans. A film documenting the process will launch later this month.

That all might seem like a lot of extra effort. But ultimately viewers are going to pick up on that sense of grounded authenticity – albeit subliminally – and it makes for a far more effective ad overall.

Brand mission

And that’s important, because despite the centuries-spanning success of the brand, they do have a bit of an image problem, being the symbol in many people’s minds of out-of-control consumerism and rapacious capitalism. And so a renewed mission to help save the planet makes sense both ethically and commercially.

“At Coca-Cola, we aim to have a world without waste,” said Islam ElDessouky, global vice president of creative strategy and content at Coca-Cola on the ad’s launch. “We have a unique opportunity to use our marketing to send a powerful message and bring consumers along our sustainability journey.”

Admittedly, Coke is not saying anything particularly radical here: the idea of recycling your Coke can has been around for at least 40 years now. But hey, you have to start somewhere. And given the homogeneity of Coke ads in general, which generally focus on the taste of the drink and/or how it brings smiling, happy people together, it’s still a significant move.

More broadly, the campaign supports Coca-Cola’s ambitious ‘World Without Waste’ goals to make all packaging 100% recyclable by 2025 and to collect and recycle the equivalent of every bottle and can sold by 2030.

‘Recycle Me’ was developed by WPP Open X, led by Ogilvy New York
and supported by Ogilvy PR. It’s rolling out on billboards, transit shelters, and digital displays across Argentina, Brazil, and Mexico, and it is complemented by print and social media ads.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CreativeBoom – https://www.creativeboom.com/news/coca-cola-messes-with-its-iconic-logo-to-inspire-recycling-/

Tags: Coca-Colanewspulls
Previous Post

Instagram is dead to us… so what’s next for creatives?

Next Post

The Bespoke Dentist Leads the Way in Safe Amalgam Removal in London and Beyond (Europe, Asia, Middle East, Dubai/Abu Dhabi)

New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

July 4, 2025
California AG Rob Bonta says online fantasy sports platforms are illegal in the state – KCRA

California AG Rob Bonta Cracks Down, Declares Online Fantasy Sports Platforms Illegal

July 4, 2025
Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

Bridge Point Tacoma permit and settlement – Washington State Department of Ecology (.gov)

July 4, 2025
Accelerated data-driven materials science with the Materials Project – Nature

Accelerated data-driven materials science with the Materials Project – Nature

July 4, 2025
Downtown Louisville, Ky., gets new lifestyle hotel – hotelmanagement.net

Downtown Louisville Welcomes Exciting New Lifestyle Hotel

July 4, 2025
Romer: Finding common ground in a divided world – VailDaily.com

Romer: Building Bridges to Unite a Divided World

July 4, 2025
The Republican Budget Bill Is an Economy Killer – Bloomberg.com

The Republican Budget Bill Is an Economy Killer – Bloomberg.com

July 4, 2025
Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

July 4, 2025
Trump says his 6th phone call with Putin this year ‘didn’t make any progress’ – PBS

Trump says his 6th phone call with Putin this year ‘didn’t make any progress’ – PBS

July 4, 2025
Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

July 4, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (705)
  • Economy (731)
  • Entertainment (21,619)
  • General (15,711)
  • Health (9,768)
  • Lifestyle (735)
  • News (22,149)
  • People (731)
  • Politics (738)
  • Science (15,947)
  • Sports (21,229)
  • Technology (15,715)
  • World (711)

Recent News

New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

July 4, 2025
California AG Rob Bonta says online fantasy sports platforms are illegal in the state – KCRA

California AG Rob Bonta Cracks Down, Declares Online Fantasy Sports Platforms Illegal

July 4, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version