* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Drug therapy animation tells an heartwarming story of hope and motherly love

June 19, 2024
in News
Drug therapy animation tells an heartwarming story of hope and motherly love
Share on FacebookShare on Twitter

Wet AMD (age-related macular degeneration) is the leading cause of vision loss among older adults in the United States. It won’t make you go completely blind, but you will likely lose sight in the centre of your vision. This can happen quickly, over a few weeks or months. It’s not pleasant.

So it’s great news that Vabysmo, a promising new drug therapy for people with wet AMD, was approved by the U.S. Food and Drug Administration (FDA) at the start of the year, giving new hope to millions of Americans.

Award-winning animation studio ROOF
recently teamed up with Grey Health to create a touching 3D-animated short film for Vabysmo, and it’s a real winner.

A mother’s story

This charming animated story of mother and son told from the child’s point of view, explores how our vision is cared for, literally and metaphorically. It juxtaposes the mother’s gradual vision loss with her son’s journey from infancy to becoming a retina specialist.

The film shows the integration of patients, their loved ones, and doctors coming together in the community to care for each other’s vision using Vabysmo.

Titled ‘A Beautiful Sight’, it begins from the perspective of a baby boy in a crib, gazing into his mother’s smiling eyes. A series of vignettes unfold, capturing the loving bond between mother and son through time.

From first steps, bedtime stories and learning to ride a bike to the teenage years, playing baseball and learning to drive, their bond grows stronger. With her son grown up and off to college, their separation is bittersweet.

We then fast forward to the mother’s senior years, and the film concludes with a shot of her sitting in a patient room. The point of view shifts to a blurry image of the mother’s son, now a retina specialist treating her for vision loss.

The heartwarming film was launched in honour of Mother’s Day. Directed by Guto Terni, Vinicius Costa, and Lucas Camargo of ROOF, it features music from composer Joel P West, known for his work on the Marvel movie Shang-Chi and the Legend of the Ten Rings.

How it was made

The film builds on the team’s experience in heartfelt storytelling driven by epic, stylised 3D characters and worlds. Telling the story of a 40-year time gap, innovative facial mapping technology enhanced the 3D characters’ features for emotional readability. The film also features detailed, vibrant environments – from seeing your mother for the very first time to ultimately becoming her doctor – improving visible accessibility along the way.

The campaign was inspired by the real-life story of California-based retinal specialist Dr. Nathan Steinle, who travels back to his hometown in South Dakota every few months to care for his mother and other patients with Vabysmo.

The key to this story was creating an emotional journey wherein the audience could live it alongside the boy and momentarily forget that even a camera is involved.

Concept artwork

Concept artwork

“We used the camera as an extension of his sight, moving it with the natural dynamics of human vision,” says Guto. “His ‘eye blinks’ served as a natural transition between scenes, while the focus shifts and head movements mimic the precise way humans look around.

“All in all, this visual concept deepened the feeling of connection we aimed to establish in the story and, ultimately, illuminated how the mother nurtured her son’s imagination and aspirations – from a firsthand perspective.”

Pulling focus on the mother’s own journey, ROOF leveraged groundbreaking facial motion capture technology to achieve the emotional depth required for the story. To ensure the mother’s expressions felt genuine and humanly relatable, they cast an actor for the mocap sessions and brought them to life in their 3D model with striking detail.

“Emotion drives this story, and our facial capture technique helped amplify the mother’s complex sentimental journey spanning love, pride and nostalgia, with impact and unprecedented realism,” explains Vinicius. “This story is intended for adults, so it was critical to humanise the CGI character development by showcasing their imperfections through close-up shots and textures that tacitly evolve.”

Narrative moments

Covering the lifespan of a character was quite a challenge during the concept phase. “We didn’t have much time to develop these studies,” says Lucas, “so we needed to nail an entry point that established a baseline for the quintessential, huggable, warm mom figure.

“We then imagined the character in the various required situations and designed her assertively to fit those narrative moments with appropriate wardrobe and hair solutions. Our goal was to narrow the path of concepts while still generating a rich and diverse range.”

Clay modelling

Clay modelling

Breathing feelings and life into the film through the character animations of the mother, ROOF masterfully depicted her ageing process, emphasising her natural features, such as her skin and hair, with nuance.

ROOF extended this concept to the CGI details exhibited in the mother’s wardrobe. They conducted historical research on styles through the years, imagining what her character might wear from one decade to the next.

From the frayed edges of her denim overalls to the lint on her knit sweater to the various eyeglasses she dons as time passes, the details are painstakingly textural, period-specific, and bursting with earthy colours.

“Every project comes with its own challenges, whether related to technique, costs, or schedule,” says Vinicius. “It is crucial to have a smooth production process in place to overcome these potential challenges when they arise.

“Achieving such a high level of detail is only possible when the production and agency work in harmony, sharing the same desire to effectively communicate the intended message to viewers and evoke an emotional response. In this case, one that encourages people to take a moment in their busy lives to think about their mothers.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CreativeBoom – https://www.creativeboom.com/inspiration/a-beautiful-sight/

Tags: animationnewsTherapy
Previous Post

Wilkinson Sword rebrand celebrates its sword-making origins

Next Post

Vocation Brewery reaffirms its roots with new identity and packaging

Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

October 1, 2025
The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

October 1, 2025
The “stuck economy,” tariffs and Wall Street – marketplace.org

How Tariffs and Wall Street Are Strangling the Economy’s Growth

October 1, 2025
LSU Theatre’s season opener: A handkerchief discovered by a lovesick suitor adds up to hilarity – The Advocate

Love, Laughter, and a Lost Handkerchief: LSU Theatre’s Season Opener Promises Hilarious Fun

October 1, 2025
Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

Rural Health Transformation (RHT) Program – Centers for Medicare & Medicaid Services | CMS (.gov)

October 1, 2025
Ex-NATO head on Russia: ‘We cannot change Putin’s mind’ – DW

Ex-NATO head on Russia: ‘We cannot change Putin’s mind’ – DW

October 1, 2025
PFAS in East Selah drinking water – Washington State Department of Ecology (.gov)

Alarming PFAS Contamination Discovered in East Selah Drinking Water

October 1, 2025
Science Expo – Northern Public Radio

Discover the Wonders of Science at the Exciting Expo!

October 1, 2025
Science and artificial intelligence could help personalize brain stimulation for smokers – News-Medical

How Science and AI Are Transforming Personalized Brain Stimulation to Help Smokers Quit

October 1, 2025
Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

October 1, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (845)
  • Economy (866)
  • Entertainment (21,740)
  • General (17,348)
  • Health (9,910)
  • Lifestyle (879)
  • News (22,149)
  • People (868)
  • Politics (877)
  • Science (16,076)
  • Sports (21,367)
  • Technology (15,849)
  • World (849)

Recent News

Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

Atlanta Braves Manager Brian Snitker Moving to ‘Advisory Role’ – FOX Sports

October 1, 2025
The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

The sleepy SF neighborhood that just became one of the world’s coolest – SFGATE

October 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version