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    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

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    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

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    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

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    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    St. Francis Medical Center brings advanced robotic surgery technology to Northeast Louisiana – KNOE

    Wayve Expands Engineering Leadership to Power Next-Gen Autonomous Driving Technology – Silicon Canals

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Google incorporates Gemini into Performance Max

February 25, 2024
in News
Google incorporates Gemini into Performance Max
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Google has announced the global rollout of AI-powered asset generation and image editing for Performance Max campaigns.

The rollout—which is due to hit US shores in March and globally thereafter—will be available in English, with additional languages on the horizon. It aims to improve how marketers engage with consumers across Google’s ad inventory.

Performance Max campaigns will integrate Gemini, Google’s generative AI model, allowing advertisers to create more dynamic and relevant ad content, including long headlines and soon, site link generation.

In early February, Google changed the name of its generative AI model from Bard to Gemini, and introduced a mobile app and Gemini Advanced with Ultra 1.0.

The forthcoming upgrade to Imagen 2, Google’s text-to-image technology for image generation, will also allow for the production of lifestyle imagery showcasing people in action, further enriching the visual appeal of advertisements.

In a blog post, Google shared that the move to incorporate AI in ad creation and editing is designed to streamline complex processes, making it easier for brands to produce varied and impactful creative assets.

Google claims advertisers who harness the power of Performance Max’s AI features are seeing tangible benefits, with a notable increase in campaign effectiveness. Specifically, campaigns with ‘excellent’ ad strength—a measure of asset variety and relevance—enjoy a 6% boost in conversions on average.

Google believes the introduction of AI-generated assets and the upcoming Canva integration not only simplifies the asset creation process, but also empowers advertisers to meet the fast-paced changes in consumer trends and preferences.

As part of a walled garden, Google’s PMax has previously been criticised for being a black box and forcing advertisers to place too much blind faith in the platform, with user privacy regulations mitigating how much campaign performance data Google can share with advertisers.

This story first appeared on Campaign Asia-Pacific.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CampaignLive – https://www.campaignlive.com/article/google-incorporates-gemini-performance-max/1862665

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