* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    ARM Institute opens technology project call to speed submarine manufacturing – The Robot Report

    ARM Institute Unveils Cutting-Edge Technology Project to Revolutionize Submarine Manufacturing

    Forget Cowbells. Cows Wear High-Tech Collars Now. – The New York Times

    Ditch the Cowbells: Discover the High-Tech Collars Transforming Cattle Care

    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Havas London rebrands supermarket giant ASDA

May 16, 2024
in News
Havas London rebrands supermarket giant ASDA
Share on FacebookShare on Twitter

Asda has today revealed its new brand identity designed by Havas London, coinciding with the launch of the brand’s summer campaign titled ‘Serious About Summer’.

The retailer intended the new brand identity to be a visual and audible expression of its brand purpose and values. Havas London worked across all areas of Asda’s brand, from colour and tone of voice to typography.

Havas London chief design officer Lorenzo Fruzza says: “When developing identities for brands like Asda, it’s important to remember that the channels they live in have evolved so much in recent years – they no longer just show up in traditional media channels.”

“We have worked with Asda to create a new brand identity that stands out in the market and can flex across multiple channels, ensuring it’s relevant and meaningful to its customers. It’s been fantastic to partner with Asda on this project and push the boundaries of building the brand.”

Extensive customer research went into the project, as both the retailer and creative agency sought to understand how customers see Asda, what they love about it, and how the supermarket positions itself as a relevant entity in the market. In response, the new identity seeks to set the retailer apart from its competitors while retaining its distinctive elements and appealing to both present and future customers.

According to Havas London, Asda’s “uncompromising value” is a key driver in the new dynamic design system. A notable change is the colour palette, which pairs Asda’s iconic green with a new dark green hue.

Havas London believes that its new colour palette results in “a harmonious yet bold aesthetic, which flexes across the whole brand identity”.

The agency partnered with Colophon Foundry to devise a new typography treatment for the retail conglomerate. The new treatment is described as “a characterful and playful unicase style” that conveys Asda’s personality through its copy, projecting a “simultaneously bold yet conversational tone.”

Paying homage to Asda’s grocery heritage in a contemporary way, Havas London also opted for a curved placement of text.

Graphic stickers were incorporated into the new design system to bring flexibility to the brand while also showcasing Asda’s offers and ranges in “a creatively consistent way, with added personality”, says Havas London.   

Havas London creative partner Nathalie Gordon explains how Asda’s brand and proposition have evolved over the last two decades, with this year being no exception. “We utilised strategy, creative and design, to optimise Asda’s brand landscape under a clear, single-minded design to ensure a cohesive brand experience”, says Gordon, adding that creating a “consistent design system that expressed Asda’s true personality and purpose across all touchpoints” was key to the project.

“To do this, we stress-tested every facet of Asda’s brand world to allow versatility across all branding applications. Not only that, but we’ve created a world with longevity and that stand-outs – moving Asda apart from its competitors”, says Gordon.

Asda’s new identity will debut in the brand’s summer campaign, Serious About Summer, directed by Freddie Waters at Pulse. The integrated campaign features a series of tongue-in-cheek TV ads that each give unique takes on family summer experiences.

The new campaign is the latest to be led by Chief Customer Officer David Hills and VP of Marketing Adam Zavalis, who joined Asda last year.

Hills describes the launch of the new brand identity as “a milestone moment in the evolution of Asda’s strategy”. He believes the brand has “tremendous heritage and is much loved by the Great British public” and hopes that the new identity will help it “stand out in the grocery market” and foster connections with customers.

Asda’s identity will be rolled out further into stores, vehicles and colleague uniforms in the coming months.  

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CreativeBoom – https://www.creativeboom.com/news/havas-london-rebrands-supermarket-giant-asda/

Tags: HavasLondonnews
Previous Post

Penguin Books reveals the Cover Design Award 2024 shortlist

Next Post

bb.q Chicken Celebrates Guests and Gatherings with Special Savings in Second Half of May

Create Your Own Private Garden and Escape the World – Signals AZ

Design Your Own Private Garden Sanctuary and Escape the Everyday

October 8, 2025
Rethinking New York City’s Economy: “The Menace Of Prosperity” – Forbes

Rethinking New York City’s Economy: Confronting the Hidden Challenges of Prosperity

October 8, 2025
Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

October 8, 2025
Eagles Host Towson Wednesday for Mental Health Awareness Game – aueagles.com

Eagles Face Towson Wednesday in Impactful Mental Health Awareness Showdown

October 7, 2025
Trump questions back pay for federal workers furloughed as part of government shutdown – CNN

Trump Challenges Back Pay for Federal Workers Impacted by Government Shutdown

October 7, 2025
Learned use of an innate sound-meaning association in birds – Nature

How Birds Unlock Natural Sound-Meaning Links Through Learning

October 7, 2025
This Ancient Statue Was Discarded by Raiders. Scientists Think It’s a Rare Treasure. – Popular Mechanics

Forgotten by Raiders, This Ancient Statue Could Be a Priceless Treasure

October 7, 2025
Scientists used AI to map uncharted areas of the mouse brain – Live Science

Scientists Harness AI to Uncover Hidden Regions of the Mouse Brain

October 7, 2025
Pets of the Day: Sweep the clouds away with Zoe, Telly and Elmo – Yahoo

Meet Zoe, Telly, and Elmo: Your Daily Dose of Sunshine and Smiles

October 7, 2025
Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

Could Light-Speed Analog Computing Transform the Future of Technology?

October 7, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (856)
  • Economy (877)
  • Entertainment (21,750)
  • General (17,468)
  • Health (9,919)
  • Lifestyle (889)
  • News (22,149)
  • People (878)
  • Politics (888)
  • Science (16,087)
  • Sports (21,377)
  • Technology (15,857)
  • World (860)

Recent News

Create Your Own Private Garden and Escape the World – Signals AZ

Design Your Own Private Garden Sanctuary and Escape the Everyday

October 8, 2025
Rethinking New York City’s Economy: “The Menace Of Prosperity” – Forbes

Rethinking New York City’s Economy: Confronting the Hidden Challenges of Prosperity

October 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version