Award-winning restaurant coming soon to The Domain
Located at 11501 Rock Rose Ave., the new, multi-level Austin restaurant spans an impressive 13,000 square feet and includes unique private dining spaces designed for Texas-size celebrations. This will be Haywire’s fourth location, featuring notable additions such as a small, hidden conference room for high-profile guests, a Shasta-like trailer on the second-floor patio painted in black and white, and the Longhorn Lounge, boasting a custom-art installation on the barrel ceiling.
“Austin embodies the vibrant and eclectic spirit of Texas, making it the perfect place for our newest Haywire,” said Jack Gibbons, CEO of FB Society. “Our goal is to create a dining experience that captures the essence of Southern hospitality, with a menu crafted from locally sourced ingredients brought to our menu through partnerships with Texas ranchers and growers. Haywire is coming to Austin, and we’re bringing the heart and soul of Texas cuisine with us.”
Haywire delivers an authentic Texas experience through its innovative farm-to-fork menu, featuring vendor partners from every corner of the state. Each plate tells a story: the Lump Crab honors the Texas Gulf Coast, while the 33 oz. Tomahawk ribeye pays homage to East Texas ranchers. Signature dishes like Elk Tacos and Queso Blanco fulfill Tex-Mex cravings from Southern and West Texas.
The menu isn’t the only thing locally sourced – the whiskey and wine collections include the best the state of Texas has to offer while also showcasing connoisseurs’ best-kept secrets from around the world. With extensive wine and whiskey selections, guests will find something they love at Haywire.
Erica Wallace, the Managing Partner of Haywire Austin, brings a deep-rooted passion for hospitality and a wealth of experience to Haywire’s newest location. Her commitment extends beyond exceptional cuisine to nurturing a team dedicated to delivering unparalleled service, ensuring every guest feels welcomed. Chef Zac Allred brings over 15 years of experience working in notable venues such as the Joule Hotel in Dallas and as Executive Chef at North Italia. Embracing Haywire’s commitment to locally and ethically sourced ingredients, Allred shares the restaurant’s dedication to supporting local farms.
“I think Austin has been craving a concept like Haywire for a while,” said Wallace. “We are looking forward to our new restaurant being a gathering place for the community. With three private dining spaces perfect for events and celebrations, we look forward to making memories and providing exceptional dining experiences.”
Haywire is an FB Society concept under the leadership of CEO Jack Gibbons, known for creating and scaling transformative brands, including Velvet Taco, Whiskey Cake, Sixty Vines, Mexican Sugar, Ida Claire, Son of A Butcher, The Ranch at Las Colinas, and The Food Hall Company. For more information go to HaywireRestaurant.com/coming-soon.
About Haywire
Haywire is a Texas-inspired culinary destination known for its larger-than-life dining experiences, award-winning wine cellar, and an extensive list of highly allocated whiskeys. Haywire’s innovative farm-to-fork menu delivers a modern cowboy experience, featuring locally sourced ingredients and heritage recipes from every corner of the state. Guests are invited to embark on a culinary journey, savoring dishes that tell the story of the Lone Star State. Drawing inspiration from iconic Texas destinations, Haywire lives at the intersection of simple and sophisticated. Each location, inspired by cities such as Marfa and Luckenbach, boasts a unique style designed distinctly for its city. The restaurant has won numerous awards, including the DiRoNa Award and Top 100 Independents by Restaurant Business Magazine. For more information and to view the full menu, visit HaywireRestaurant.com.
Media Contact:
Jami Sharp, FB Society
Jami.sharp@fbrest.com
469-426-7657
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