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    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

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    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

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    PAP Boss to Niger Delta Youths, Stay Away from the Protest

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    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

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    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

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    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

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Instagram Ads on Reels now available to more marketers

June 22, 2023
in News
Instagram Ads on Reels now available to more marketers
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Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram.

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May.

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform.

How it works: Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised.

Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers. However, as Ads on Reels has been created to not disturb the user experience, it could prove to be a great solution for marketers to reach a significant segment of Instagram’s 2 billion active users.

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Why now? Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over the last six months. Following the success of the pilot so far, Instagram is opening up the trial to encourage more advertisers to test out the product before it decides whether to bring Ad Reels to other placements and supporting additional languages.

What has Meta said? Nicola Mendelsohn, Meta’s Head of Global Business Group, said in a statement:

“Video is a large part of how people engage on our platforms – in fact, people spend more than half of their time on Facebook and Instagram watching video. To help businesses reach new customers and drive performance that matters we are expanding Ads on Reels.

“This is to help advertisers on Instagram looking to reach customers through the creator content they love. Ads on Instagram Reels provide an opportunity to expand your reach to new audiences via image ads directly on Reels content, without interrupting the person watching the Reel.”

Other useful features for marketers: As Instagram prepares to extend its Ads on Reels scheme to more advertisers, marketers can also make use of the social networking platform’s addition tools, including:

App promotion ads – This feature, which has been rolled out across Facebook and Instagram Reels, helps marketers reach bigger audiences as they expand their user base.

Music optimization – Meta launched free, high-quality songs from its Sound Collection library that can be used on Facebook and Instagram Reels and Carousel Ads.

Inventory filter – Meta recently started testing this new tool as well as its third party verification solution across Facebook and Instagram with select marketers.

Deeper dive: Read Meta’s full announcement here.

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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Copyright for syndicated content belongs to the linked Source : SearchEngineLand – https://searchengineland.com/instagram-ads-reels-markete-428489

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