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    CT Senate backs panel to support struggling live entertainment venues – WSHU

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    CT Senate backs panel to support struggling live entertainment venues – WSHU

    CT Senate Approves New Initiative to Aid Struggling Live Entertainment Venues

    Elizabeth Hurley Will Be ‘Deceased’ on New Reality Show The Inheritance – Yahoo

    Elizabeth Hurley Takes a Bold Turn in New Reality Show ‘The Inheritance

    SRM Entertainment Announces $5 Million Private Placement – GlobeNewswire

    SRM Entertainment Secures $5 Million Investment to Fuel Growth!

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    San Jose eyes creation of entertainments zones with FIFA World Cup, Super Bowl LX on the horizon – The Mercury News

    San Jose Sets Its Sights on Exciting Entertainment Zones Ahead of FIFA World Cup and Super Bowl LX!

    Wilmington’s future of fun: 5 recreation and entertainment spaces planned in the Port City – Wilmington Star-News

    Exciting Developments Ahead: 5 New Recreation and Entertainment Spaces Coming to Wilmington!

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

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    The data center boom in the desert – MIT Technology Review

    Unleashing the Desert: The Thriving Data Center Revolution

    T. Hasegawa creates flavor technology for plant-based applications – Food Business News

    Revolutionizing Taste: T. Hasegawa’s Innovative Flavor Technology for Plant-Based Foods

    Nike cuts some jobs in technology division – Reuters

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    Aera Technology Debuts Decision Intelligence Skill to Navigate Shifting Tariff Dynamics Across Value Chains – Silicon Canals

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    Auditory Processing and Psychosocial Improvements with Remote Microphone Technology: An Evidence Review – The Hearing Review

    Unlocking Sound: How Remote Microphone Technology Enhances Auditory Processing and Boosts Psychosocial Well-Being

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Instagram Ads on Reels now available to more marketers

June 22, 2023
in News
Instagram Ads on Reels now available to more marketers
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Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram.

The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May.

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform.

How it works: Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised.

Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers. However, as Ads on Reels has been created to not disturb the user experience, it could prove to be a great solution for marketers to reach a significant segment of Instagram’s 2 billion active users.

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Why now? Since its launch, Ads on Reels has witnessed rapid growth, with people re-sharing them more than 2 billion times a day – a number that has doubled over the last six months. Following the success of the pilot so far, Instagram is opening up the trial to encourage more advertisers to test out the product before it decides whether to bring Ad Reels to other placements and supporting additional languages.

What has Meta said? Nicola Mendelsohn, Meta’s Head of Global Business Group, said in a statement:

“Video is a large part of how people engage on our platforms – in fact, people spend more than half of their time on Facebook and Instagram watching video. To help businesses reach new customers and drive performance that matters we are expanding Ads on Reels.

“This is to help advertisers on Instagram looking to reach customers through the creator content they love. Ads on Instagram Reels provide an opportunity to expand your reach to new audiences via image ads directly on Reels content, without interrupting the person watching the Reel.”

Other useful features for marketers: As Instagram prepares to extend its Ads on Reels scheme to more advertisers, marketers can also make use of the social networking platform’s addition tools, including:

App promotion ads – This feature, which has been rolled out across Facebook and Instagram Reels, helps marketers reach bigger audiences as they expand their user base.

Music optimization – Meta launched free, high-quality songs from its Sound Collection library that can be used on Facebook and Instagram Reels and Carousel Ads.

Inventory filter – Meta recently started testing this new tool as well as its third party verification solution across Facebook and Instagram with select marketers.

Deeper dive: Read Meta’s full announcement here.

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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Copyright for syndicated content belongs to the linked Source : SearchEngineLand – https://searchengineland.com/instagram-ads-reels-markete-428489

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