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    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

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    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    Nantucket Dance Festival opens July 8 – The Inquirer and Mirror

    Nantucket Dance Festival Launches with Thrilling Performances Beginning July 8

    A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment’s ‘Mandala Murders’ Premieres July 25 – About Netflix

    A Secret Society, Ritualistic Killings, and a Century-Old Curse: Dive into the Chilling World of ‘Mandala Murders’ Premiering July 25

    Susquehanna Raises Penn Entertainment Inc. (PENN) Price Target. – Yahoo Finance

    Susquehanna Raises Price Target for Penn Entertainment Inc. (PENN)

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

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    Trump’s Narrow Window to Spread the Truth About Harris

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    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Inspira Technologies Secures Landmark $22.5M Deal: Major Revenue Breakthrough After FDA Clearance – Stock Titan

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    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

    Meiwu Technology Company Limited and Shenzhen Zhinuo – GlobeNewswire

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    Owls inspire new revolutionary noise reduction technology – KTEN

    New center coming to Mizzou will focus on energy research and technology – Columbia Missourian

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Meta’s new chatbots set to improve targeted ad capabilities

August 1, 2023
in News
Meta’s new chatbots set to improve targeted ad capabilities
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Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities.

The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests.

It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, reports the Financial Times.

Why we care. Improved targeted advertising could enable marketers to increase conversions by helping their campaigns reach the right audiences. It could also help brands connect with previously untapped markets, improving overall reach.

However, there is a but… This new technology has raised concerns about data privacy. If a brand inadvertently violates people’s privacy rights, it could suffer reputational damage that is difficult to repair, and also create distrust amongst potential customers, which could be harmful to ROI in the long-term.

Why now? Despite getting off to an impressive start and becoming the fastest growing social media platform in history, Meta’s Threads has now lost half of its users less than a month after it launched. Meta is now trying to attract more users and retain current ones as it faces competition from rival platforms like TikTok. The company is reportedly hoping that its new AI chatbots will help retain users by increasing engagement.

It’s worth noting that Snap rolled out its My AI chatbot back in February and so far, 150 million users have interacted with it.

Meta’s chatbots with character. During an earnings call on Wednesday, Meta CEO Mark Zuckerberg said the company doesn’t think people will interact with one single AI. So, to improve engagement for its users, Meta has created a range of characters for its chatbots, which insiders have nicknamed “personas”.

Some of the characters created include former US President Abraham Lincoln. Another prototype includes a surfer persona, which advises users on travel options.

Get the daily newsletter search marketers rely on.

What has Meta said? Mark Zuckerberg is expected to give an update on Meta’s chatbot plans next month. However, back in February, he opened up about the company’s AI targets in a Facebook post, which read:

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area. We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products.”

“In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences.”

“We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”

Deep dive. Read our article on why chatbots launched by other platforms such as Google and Microsoft have been causing concern amongst advertisers.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SearchEngineLand – https://searchengineland.com/meta-chatbot-improve-targeted-ad-430090

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