* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, June 6, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

    Get Ready for a Flavor Fiesta: Traveling Tacos and Tequila Festival Hits Florence Y’all’s Stadium This October!

    9 things to do this weekend in Lake County plus a look ahead – Leesburg Daily Commercial

    Discover 9 Exciting Weekend Adventures in Lake County and What’s Coming Up!

    Shows to Watch – The Advocate

    Must-See Shows You Can’t Miss!

    Fox News Entertainment Newsletter: Celebrities mentioned during Diddy’s high-profile sex trafficking trial – Fox News

    Fox News Entertainment Newsletter: Celebrities mentioned during Diddy’s high-profile sex trafficking trial – Fox News

    ‘Sinners,’ starring Michael B. Jordan, is now streaming on Prime Video – About Amazon

    Experience the Thrills of ‘Sinners’ Starring Michael B. Jordan – Now Streaming on Prime Video!

    California Mid-State Fair announces entertainment lineups for Frontier and Mission stages – KSBY News

    Exciting Entertainment Lineup Unveiled for California Mid-State Fair’s Frontier and Mission Stages!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Waunakee Fifth-Graders Dive into the Future at Exciting Tech Day!

    Property Technology Magazine Unveils “PropTech Top 50 Index” and the “2025 PropTech Trends Report – The Great Rebuild.” – Business Wire

    Property Technology Magazine Unveils “PropTech Top 50 Index” and the “2025 PropTech Trends Report – The Great Rebuild.” – Business Wire

    Micron Technology (NASDAQ:MU) Stock Price Expected to Rise, UBS Group Analyst Says – MarketBeat

    UBS Analyst Predicts Surge in Micron Technology Stock Price!

    Domo to Participate in the D.A. Davidson Technology Summit – Business Wire

    Domo Set to Shine at the D.A. Davidson Technology Summit!

    When fiction becomes fact: 3 pieces of modern technology inspired by Star Trek – Redshirts Always Die

    From Screen to Reality: 3 Modern Technologies Inspired by Star Trek

    The Isfahan Center for Nuclear Technology – UCF, ZPP, and IRR10 – Alma Research and Education Center

    Exploring the Isfahan Center for Nuclear Technology: Innovations and Insights from UCF, ZPP, and IRR10

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

    Get Ready for a Flavor Fiesta: Traveling Tacos and Tequila Festival Hits Florence Y’all’s Stadium This October!

    9 things to do this weekend in Lake County plus a look ahead – Leesburg Daily Commercial

    Discover 9 Exciting Weekend Adventures in Lake County and What’s Coming Up!

    Shows to Watch – The Advocate

    Must-See Shows You Can’t Miss!

    Fox News Entertainment Newsletter: Celebrities mentioned during Diddy’s high-profile sex trafficking trial – Fox News

    Fox News Entertainment Newsletter: Celebrities mentioned during Diddy’s high-profile sex trafficking trial – Fox News

    ‘Sinners,’ starring Michael B. Jordan, is now streaming on Prime Video – About Amazon

    Experience the Thrills of ‘Sinners’ Starring Michael B. Jordan – Now Streaming on Prime Video!

    California Mid-State Fair announces entertainment lineups for Frontier and Mission stages – KSBY News

    Exciting Entertainment Lineup Unveiled for California Mid-State Fair’s Frontier and Mission Stages!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Waunakee Fifth-Graders Dive into the Future at Exciting Tech Day!

    Property Technology Magazine Unveils “PropTech Top 50 Index” and the “2025 PropTech Trends Report – The Great Rebuild.” – Business Wire

    Property Technology Magazine Unveils “PropTech Top 50 Index” and the “2025 PropTech Trends Report – The Great Rebuild.” – Business Wire

    Micron Technology (NASDAQ:MU) Stock Price Expected to Rise, UBS Group Analyst Says – MarketBeat

    UBS Analyst Predicts Surge in Micron Technology Stock Price!

    Domo to Participate in the D.A. Davidson Technology Summit – Business Wire

    Domo Set to Shine at the D.A. Davidson Technology Summit!

    When fiction becomes fact: 3 pieces of modern technology inspired by Star Trek – Redshirts Always Die

    From Screen to Reality: 3 Modern Technologies Inspired by Star Trek

    The Isfahan Center for Nuclear Technology – UCF, ZPP, and IRR10 – Alma Research and Education Center

    Exploring the Isfahan Center for Nuclear Technology: Innovations and Insights from UCF, ZPP, and IRR10

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home News

Molson celebrates modern Canadian culture with new brand identity

June 4, 2024
in News
Molson celebrates modern Canadian culture with new brand identity
Share on FacebookShare on Twitter

BrandOpus has refreshed iconic Canadian beer brand Molson’s identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

As long-term strategic and creative partners to Molson Coors Beverage Company, the studio understood its business challenges well. When the decision was made to position Molson as a Masterbrand, BrandOpus set out to design an identity reflective of its new premium place in the portfolio.

The studio’s brand experience creative director, Ian Ritch, describes the project as “an opportunity to take an all-time Canadian icon and give it its swag back”. Having worked on Molson for eight years, the whole design team was heavily invested in making the new brand identity a success.
One of the main problems that the brand was facing was a lack of cohesion. Since each beer had a strong personality, the parent brand faded into the background.

“We needed to reassert Molson as the Masterbrand and define an idea beyond the generic or cliché associations of Canada, connecting the brand back to Canadian people”, says Ritch.

Through interrogating the brand’s purpose – “to proudly ignite a sense of togetherness for every Canadian” – BrandOpus devised the brand idea ‘We are Many’. This phrase was chosen to reference both Molson’s ability to bring people together since 1786 and Canada’s rich culture.

“On a cultural level, Canada is a mosaic, not a melting pot, where individual identities and communities are celebrated as well as having a shared national identity”, Ritch explains, adding that ‘We are many’ runs through every touchpoint of the brand. It is embodied in the photography, shot to reflect the many communities across Canada and the modern, dynamic illustrations that showcase Molson’s beer portfolio.

A sense of togetherness is also communicated through Molson’s reinvigorated brand icon – the hexagon. While the shape has always been a part of the Molson brand, Ritch says it had become “a little lost”, and so BrandOpus sought to “breathe new life into it and place it at the heart of the brand as a symbol of connection”.

The hexagons are perfect for housing images and other content. When connected, they create a mosaic pattern that builds “a picture of modern Canada in a uniquely Molson way”, according to Ritch.

BrandOpus made use of another historic brand asset, going back through Molson’s archives to find a script version of the wordmark, which was then redrawn and refined to house it in the hexagon. Ritch explains how the new mark was chosen for its “sense of movement and human touch”.

Molson’s two new typefaces aim to reflect the idea of ‘We are many’, giving the brand flexibility without fragmenting it. Azo Sans Uber provides “a soft rounded and approachable typestyle”, says Ritch, while the “more condensed style” of Refrigerator Deluxe allows the brand’s messages to “stand out with pride”.

Telling the stories of modern Canadians was a big focus for Molson, which was achieved through a journalistic style of photography. It was equally important that the images didn’t look staged or contrived and instead conveyed a sense of ease and warmth between friends.

“From small town to big city, rooftop to backyard, dive bar to at home, we captured candid and genuine moments across the diverse communities Molson connects with,” says Ritch.

To ensure that the Molson Masterbrand didn’t become lost again, BrandOpus also had to consider its approach to celebrating the brand’s alliances with the Canadian NHL teams. The goal was to ensure a way to celebrate the teams, their fandom, their brands and associated colourways without compromising the Molson brand.

“We achieved this by bringing to life each team’s core iconography – like the oil or senator helmet – reimagining it through our dynamic illustration style and holding it within the mosaic to create a seamless integration of identities that respects and celebrates both brands in equal measure”, Ritch adds.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CreativeBoom – https://www.creativeboom.com/news/molson-celebrates-modern-canadian-culture-with-new-brand-identity/

Tags: celebratesMolsonnews
Previous Post

Squid&Pig’s Street Fighter tribute is a great example of why you should make personal projects

Next Post

Luna Gambina’s paintings of vulnerable moments capture people at their most beautiful

When your science is attacked, how do you cope? – American Chemical Society

Facing Criticism in Science: Strategies for Resilience and Growth

June 6, 2025
Jane Birkin’s original Hermès bag goes on sale – news8000.com

Iconic Jane Birkin Hermès Bag Hits the Market!

June 6, 2025
‘Elon is going to get decimated:’ How Trump’s feud with the world’s richest man might end – USA Today

Elon vs. Trump: The Epic Showdown That Could Change Everything!

June 6, 2025
Trump’s Tariffs Expected to Drag Down the Global Economy – The New York Times

Trump’s Tariffs: A Looming Threat to the Global Economy

June 6, 2025
Traveling Tacos and Tequila Festival to stop at Florence Yall’s stadium this October – Cincinnati Enquirer

Get Ready for a Flavor Fiesta: Traveling Tacos and Tequila Festival Hits Florence Y’all’s Stadium This October!

June 6, 2025
Champaign-based Health Alliance plans to end all coverage, eliminating more than 600 jobs – WGLT

Health Alliance in Champaign to Cut All Coverage, Impacting Over 600 Jobs

June 6, 2025
Book Review: ‘Buckley,’ by Sam Tanenhaus – The New York Times

Book Review: ‘Buckley,’ by Sam Tanenhaus – The New York Times

June 6, 2025

Waunakee Fifth-Graders Dive into the Future at Exciting Tech Day!

June 6, 2025
Kenton Ridge wins 1st state high school championship – Yahoo Sports

Kenton Ridge Claims Historic First State High School Championship!

June 6, 2025
Ecological Restoration Service Market to Reach USD 87.9 Bn by 2031, Growing at 9.4% CAGR – openPR.com

Ecological Restoration Service Market Set to Soar to $87.9 Billion by 2031 with a Robust 9.4% Growth Rate!

June 6, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (670)
  • Economy (685)
  • Entertainment (21,591)
  • General (15,267)
  • Health (9,726)
  • Lifestyle (688)
  • News (22,149)
  • People (685)
  • Politics (692)
  • Science (15,903)
  • Sports (21,188)
  • Technology (15,670)
  • World (670)

Recent News

When your science is attacked, how do you cope? – American Chemical Society

Facing Criticism in Science: Strategies for Resilience and Growth

June 6, 2025
Jane Birkin’s original Hermès bag goes on sale – news8000.com

Iconic Jane Birkin Hermès Bag Hits the Market!

June 6, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version