MullenLowe and RNIB use copy-led OOH to stress importance of alt text

MullenLowe and RNIB use copy-led OOH to stress importance of alt text

Alternative text helps people with sight loss gain a mental impression of a visual.

by
Ben Bold

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Copyright for syndicated content belongs to the linked Source : CampaignLive – https://www.campaignlive.co.uk/article/mullenlowe-rnib-use-copy-led-ooh-stress-importance-alt-text/1865438

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